11. We are re-defining Out-of-Home;
Inter-connected and inter-dependent
Ads
Posters
Networked
Video Screens
People &
places
People
& Places
12. We are re-defining Out-of-Home;
The OOH Ecosystem
Infrastructure
Ads
Platforms
Posters
Public
spaces Networked
Content Video Screens Services
People &
Mobile etc places
People
Owned OOH
& Places (e.g. delivery
vehicles, buildings)
Commerce
& Coupons Laptops Technology
Retail media &
Tablets assets
Apps & Physical
Games Experiences
Data
21. Real-time Live Content to Screens
StreamingContent
Results
“The product of one of the
High advertising 61% of those who do not most intriguing creative
recognition with 55% of currently watch CH4 partnerships I’ve been
those exposed recalling the news stated that the XTP involved in”
campaign campaign made them
more likely to view it Martin Fewell, Deputy Editor,
Channel 4 Newsn
25. Who is searching in the OOH environment?
Indexed against All Russian Adults
Female 91
Male 111
Single (Never Married) 109
Married 105
Divorced 50
Under 18 92
18-24 148
25-34 134
35-44 94
45-54 68
55-64 51
Have Degree 105
Have Children 92
Live in St Petersburg 96
Live in Moscow 122
Live in Central 100
Live in Northwest 100
Live in Volga 104
Live in Southern 106
Live in Ural 73
Live in Siberian 73
Live in Far-Eastern 101
20 40 60 80 100 120 140 160 180
Sample: 898
Universe: 17,058,000
Source: OCS 4
26. What activities are they doing on the internet?
Indexed against All Russian Adults
% of Target Audience Index against all adults
50,0 250
39,3 40,3
40,0 200
% of Target Audience
28,6 29,1 29,1
30,0 27,5 150
24,7
Index
19,7
20,0 100
13,6
10,0 50
0,0 0
Sample: 898
Universe: 17,058,000
Source: OCS 4