Power Brands – award winning beverage industry experts who can help you develop a beverage and marketing strategy for your new or existing beverage brand. Considered by many to be the leading beverage consultant in the industry, Power Brands can help you understand your beverage development, manufacturing and marketing needs. With an expert beverage consultant at your side, you will be better equipped for success in the ever expanding beverage business. Contact us and talk to a beverage consultant now, our premier consulting services can help you grow your beverage business. The initial call is free and will help you to better understand your options.

1. 16501 Sherman Way
Van Nuys, CA. 91406
www.PowerBrands.us
(800) 730-9445

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Why Us?
Power Brands is the world’s leading beverage formulation
development and brand management firm in the U.S.
Power Brands knows all the ins and outs of the beverage
industry. We have successfully launched more than 500 client
brands.
Power Brands has also successfully launched brands with multi-million
dollar budgets.
Our broad expertise stretches globally all under one roof:
Formulation, Graphic Design, Sales and Marketing Strategy,
Product Launch Strategy, Financing and Investor Expertise.
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Services
Our expertise in the beverage industry can help you with:
Beverage Fomulation
Power Brands has a team of in-house
beverage scientists who have won many
awards. They can match any flavors or
even formulate a beverage to your liking.
Graphic Design
Power Brands creative design team of in-
house designers specialize in beverage
labels and packaging designs.
Prototype Development
Prior to going into full scale production,
Power Brands will recommend Clients
explore prototype development.
Packaging Development
Power Brands team provides beverage
packaging expertise for any types of
beverage applications:
Production
Power Brands team has relationships all
over the world to help produce and
manufacture your beverage.
Brand Management
Power Brands has successfully launched
countless of brands. We can help you
manage a full-scale market rollout.
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+Services
Additional sub-services that we offer include:
Power Brands utilizes technology and uses it to optimize positive brand
awareness.
Web Design
Power Brands team of
expert developers have
created countless of
websites.
Our team of web experts
will help to better your
companies search engine
optimization.
Power Brands team of
social media experts will
help keep your company
stay trendy.
Prints
Marketing
Videos
Photos
Events
Corporate Identity
Copywriter
Visual Comunication
Original Content
Interactive Design
Social Networking
Graphic Design
Social MediaSEO
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5. Beverage Development Process
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6. Creative Brief
Every project begins with a Creative Brief. Here, each client meets with the Power
Brands executive team to discuss the vision of your beverage.
The Creative Brief will cover:
-Ingredients
-Flavors
-Packaging
-Graphic Design
-Cost and retail price estimates/targets
-Timelines and deliverables
The Power Brands team will then summarize the project through completion of an A1
Form. Clients will receive this form via email for signature within 24 hours.
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7. Beverage Formulation
• Beverage Formulation is done through Power Brands in-house beverage laboratory, which clients
are always welcomed to visit in-person.
• Beverage R&D is done through Power Brands team of highly experienced beverage scientists who
are dedicated to beverage development as well as knowledgeable with currently trending
ingredients and flavors.
• Power Brands networks with best-in-class flavor houses, chemical suppliers, and raw material
suppliers across the industry.
• Power Brands brings expertise knowledge in all beverage segments, some include:
• Clients are provided up to 3 rounds of beverage formulation
Soft Drinks
Enhanced
Water
Relaxation
Drink
Energy Drinks
Coffees
Teas
Juices
Sports Drinks
Protein Drinks
Organic Beverages
Energy Shots
Cocktail Mixers
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8. Packaging
• Power Brands team provides beverage packaging expertise for any types of beverage applications:
• Our knowledge of processing options and packaging resources help to expertly match your
packaging to the product.
• Power Brands will then forward vendor information to Clients as soon the packaging is determined.
It is the Client’s responsibility to establish a relationship with the vendor, secure pricing,
availability, minimum order quantity, and timing.
Plastic: Hot Fill or Cold Fill
Aluminum: Cans or Bottles
Flexible Packaging
Glass
Tetra Pak
Custom Applications
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9. Label Design
• Power Brands creative design team of in-house designers specialize in beverage
labels and packaging designs.
• Our skillful design team brings expertise in each label substrate, including can
design, shrink band labels, paper wraps, and pressure sensitive labels.
• Clients are provided 3 rounds of front panel concept artwork. Once this is
approved, the designer will move to the layflat stage which includes back and side
panels. The Clients will receive two rounds of layflat artwork.
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10. Client Review and Approval
• FORMULATION: The Client will receive first round samples for sensory evaluation
typically within 10 business days of submitting the signed A1 form. Once feedback
is provided, second round samples are typically provided within 5 business days.
The Client receives 3 rounds of samples in a typical product development
agreement.
• ARTWORK: Similar to formulation samples, the Client will receive first round
creative concepts within 10 business days of submitting the signed A1 form. The
Client receives 3 rounds of concept artwork. Once approved, the Client then
receives 2 rounds of layflat artwork to complete the project.
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11. Identify Suppliers
• Power Brands identifies and matches the right vendors based on location,
capabilities and cost efficiencies. We supply each Client with vendor contact
information and it is the Client’s responsibility to:
Establish relationships with vendors
Determine pricing
Determine minimum order quantity (MOQ)
Establish timelines
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12. Prototypes
• Prior to going into full scale production, Power Brands will always recommend
Clients explore prototype development. Prototypes and a solid business plan or
presentation will help the Client:
Secure capital from investors
Obtain purchase orders from retailers or distributors
Perform focus group testing
Sell product to independent grocers
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13. Production
• If the Client is fully funded and is ready to commence with production, Power
Brands will always recommend the Client manufacture the minimum amount of
product possible.
• Power Brands will identify appropriate contract manufacturers based on
capability, geography, and cost efficiencies. Power Brands will provide the Client
with all relevant contact information, it is the Client’s responsibility to establish
relationships, negotiate pricing, and determine timelines.
• Power Brands enjoys contract manufacturing relationships across the U.S. and also
abroad, with key contacts in:
Asia
Europe
Africa
Caribbean
North America: USA, Mexico, Canada
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14. Product Management
• For select Clients, Power Brands can manage a full-scale market rollout.
This service includes:
Managing production process:
Securing vendors, ordering and overseeing contract manufacturing
Creating and implementing sales strategy:
Hiring & training sales staff
Developing sales tools (sell sheets, POS, pricing sheets, etc.)
Defining territories and target distributors, brokers & retailers
Creating pricing architecture based on brand P&L
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15. Brand Management
• Hiring, training key marketing personnel
• Managing all in-market activity, i.e. guerrilla sampling, in-store events, sponsorship
opportunities, promotional events
• Assisting in web and on-line marketing, including basic SEO, social media
• Metrics and Reporting
– Together with the Client, Power Brands will define key metrics and setup
weekly reporting
– All brand personnel will be clear on accountability and measurability
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Award Winners
Power Brands has helped produce countless of successful beverage brands. Some of these products
can be found nationwide! Some of the award winning beverages are below:
Neuro
Functional Beverage
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SK Energy Shots
Energy Shots
Evolution Fresh
Fresh Juice

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Contact Us
Power Brands
16501 Sherman Way
Van Nuys, CA. 91406
P. (800) 730-9445
E. sales@powerbrands.us
www.powerbrands.us
Make sure to contact Power Brands via mail, phone, email, and social media!
Twitter@PowerBrandsLLC
FacebookPowerBrandsConsulting
Instagram@Power_Brands
Google++PowerBrandsUS
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LinkedIN
PowerBrandsLLC
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