These slides are from a Powerhouse Factories webinar held on May, 16, 2012.
These slides detail the evolution of the social graph, casual activism and the implications of technology driving consumer choices through data-driven insight.
Robert Migliara, Neal Mabee and Taylor Wiegert discussed:
1) How the maturing social graph may require a shift in marketers’ social media efforts.
2) The social and cultural changes related to the rise of "casual" activism.
3) The implications of technologies that curate and pre-select consumer choice through data driven insight.
4) How these trends impact marketers and their brands.
For more information, contact webinar AT powerhousefactories.com or visit powerhousefactories.com.
2. AGENDA
๏ Presentation framework
๏ Trends
» The evolution of the social graph
» The rise of data-driven choice
» Activism going casual
๏ Key takeaways
CULTURE-LED, DATA-FED BRAND BUILDING
4. OBJECTIVES
CULTURE-LED, DATA-FED BRAND BUILDING
5. OBJECTIVES
๏ Share three key trends driven by social media
CULTURE-LED, DATA-FED BRAND BUILDING
6. OBJECTIVES
๏ Share three key trends driven by social media
๏ Providedirection on where things are going, not the
platform of the day
CULTURE-LED, DATA-FED BRAND BUILDING
7. OBJECTIVES
๏ Share three key trends driven by social media
๏ Provide direction on where things are going, not the
platform of the day
๏ Identify trend-driven marketing opportunities
CULTURE-LED, DATA-FED BRAND BUILDING
8. WHAT IS A TREND?
CULTURE-LED, DATA-FED BRAND BUILDING
9. WHAT IS A TREND?
๏ A general direction in which something is developing or
changing
CULTURE-LED, DATA-FED BRAND BUILDING
10. WHAT IS A TREND?
๏ A general direction in which something is developing or
changing
๏ A distinct and identifiable movement that is unique from
what else is happening
CULTURE-LED, DATA-FED BRAND BUILDING
11. WHAT IS A TREND?
๏ A general direction in which something is developing or
changing
๏ A distinct and identifiable movement that is unique from
what else is happening
๏ Combining existing behavior in new ways
CULTURE-LED, DATA-FED BRAND BUILDING
12. WHAT IS A TREND?
๏ A general direction in which something is developing or
changing
๏ A distinct and identifiable movement that is unique from
what else is happening
๏ Combining existing behavior in new ways
๏ Three kinds of trends:
CULTURE-LED, DATA-FED BRAND BUILDING
13. WHAT IS A TREND?
๏ A general direction in which something is developing or
changing
๏ A distinct and identifiable movement that is unique from
what else is happening
๏ Combining existing behavior in new ways
๏ Three kinds of trends:
» Emerging (1 year)
CULTURE-LED, DATA-FED BRAND BUILDING
14. WHAT IS A TREND?
๏ A general direction in which something is developing or
changing
๏ A distinct and identifiable movement that is unique from
what else is happening
๏ Combining existing behavior in new ways
๏ Three kinds of trends:
» Emerging (1 year)
» Changes in lifestyle (1 - 5 years)
CULTURE-LED, DATA-FED BRAND BUILDING
15. WHAT IS A TREND?
๏ A general direction in which something is developing or
changing
๏ A distinct and identifiable movement that is unique from
what else is happening
๏ Combining existing behavior in new ways
๏ Three kinds of trends:
» Emerging (1 year)
» Changes in lifestyle (1 - 5 years)
» Long-term societal shifts (5-10 years)
CULTURE-LED, DATA-FED BRAND BUILDING
16. THREE PERSPECTIVES
๏ Social media
๏ Data & analytics
๏ Culture
Social
Data &
Culture
Analytics
CULTURE-LED, DATA-FED BRAND BUILDING
17. THE EVOLUTION OF THE SOCIAL GRAPH
CULTURE-LED, DATA-FED BRAND BUILDING
19. Evolution of
the Social
Graph
CULTURE-LED, DATA-FED BRAND BUILDING
20. Evolution of
the Social
Graph
CULTURE-LED, DATA-FED BRAND BUILDING
21. Offline
Moves
Online
Evolution of
the Social
Graph
CULTURE-LED, DATA-FED BRAND BUILDING
22. Offline
Moves
Online
Evolution of
the Social
Graph
CULTURE-LED, DATA-FED BRAND BUILDING
23. Offline
Moves
Online Life is
Easier
Evolution of
the Social
Graph
CULTURE-LED, DATA-FED BRAND BUILDING
24. Offline
Moves
Online Life is
Easier
Evolution of
the Social
Graph
CULTURE-LED, DATA-FED BRAND BUILDING
25. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of
the Social
Graph
CULTURE-LED, DATA-FED BRAND BUILDING
26. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of
the Social
Graph
CULTURE-LED, DATA-FED BRAND BUILDING
27. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of Location
the Social Graph
Graph
CULTURE-LED, DATA-FED BRAND BUILDING
28. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of Location
the Social Graph
Graph
CULTURE-LED, DATA-FED BRAND BUILDING
29. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of Offline
Location Context
the Social Graph
Graph
CULTURE-LED, DATA-FED BRAND BUILDING
30. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of Offline
Location Context
the Social Graph
Graph
CULTURE-LED, DATA-FED BRAND BUILDING
31. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of Offline
Location Context
the Social Graph
Graph
Ambient
Location-Based
Social Networks
CULTURE-LED, DATA-FED BRAND BUILDING
32. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of Offline
Location Context
the Social Graph
Graph
Ambient
Location-Based
Social Networks
CULTURE-LED, DATA-FED BRAND BUILDING
33. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of Offline
Location Context
the Social Graph
Graph
Ambient Passive
Location-Based Sharing
Social Networks
CULTURE-LED, DATA-FED BRAND BUILDING
34. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of Offline
Location Context
the Social Graph
Graph
Ambient Passive
Location-Based Sharing
Social Networks
CULTURE-LED, DATA-FED BRAND BUILDING
35. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of Offline
Location Context
the Social Graph
Graph
Location
Ambient Passive
Location-Based Sharing
Social Networks
Interests
CULTURE-LED, DATA-FED BRAND BUILDING
36. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of Offline
Location Context
the Social Graph
Graph
Location
Ambient Passive
Location-Based Sharing
Social Networks
Interests
CULTURE-LED, DATA-FED BRAND BUILDING
37. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of Offline Online
Location Context
the Social Graph
Moves
Graph Offline
Location
Ambient Passive
Location-Based Sharing
Social Networks
Interests
CULTURE-LED, DATA-FED BRAND BUILDING
38. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of Offline Online
Location Context
the Social Graph
Moves
Graph Offline
Location
Ambient Passive
Location-Based Sharing
Social Networks
Interests
CULTURE-LED, DATA-FED BRAND BUILDING
39. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of Offline Data
Online
Location Context Investment
the Social Graph
Moves
Graph Offline Payoff
Location
Ambient Passive
Location-Based Sharing
Social Networks
Interests
CULTURE-LED, DATA-FED BRAND BUILDING
40. Facebook
Goes
Mainstream
Offline
Moves
Online Life is
Easier
Evolution of Offline Data
Online
Location Context Investment
the Social Graph
Moves
Graph Offline Payoff
Location
Ambient Passive
Location-Based Sharing
Social Networks
Interests
CULTURE-LED, DATA-FED BRAND BUILDING
41. Facebook
Goes
Mainstream
Offline
Moves
Online Life is New
Easier Relationships
Evolution of Offline Data
Online
Location Context Investment
the Social Graph
Moves
Graph Offline Payoff
Location
Ambient Passive
Location-Based Sharing
Social Networks
Interests
CULTURE-LED, DATA-FED BRAND BUILDING
42. Facebook
Goes
Mainstream
Offline
Moves
Online Life is New
Easier Relationships
Evolution of Offline Data
Online
Location Context Investment
the Social Graph
Moves
Graph Offline Payoff
Location
Ambient Passive
Location-Based Sharing
Social Networks
Interests
CULTURE-LED, DATA-FED BRAND BUILDING
43. Facebook
Goes
Mainstream
Brand
Offline Facilitation
Moves
Online Life is New
Easier Relationships
Evolution of Offline Data
Online
Location Context Investment
the Social Graph
Moves
Graph Offline Payoff
Location
Ambient Passive
Location-Based Sharing
Social Networks
Interests
CULTURE-LED, DATA-FED BRAND BUILDING
44. Facebook
Goes
Mainstream
Brand
Offline Facilitation
Moves
Online Life is New
Easier Relationships
Evolution of Offline Data
Online
Location Context Investment
the Social Graph
Moves
Graph Offline Payoff
Location
Ambient Passive
Location-Based Sharing
Social Networks
Interests
CULTURE-LED, DATA-FED BRAND BUILDING
45. Facebook Vertical to
Goes Horizontal
Mainstream
Brand
Offline Facilitation
Moves
Online Life is New
Easier Relationships
Evolution of Offline Data
Online
Location Context Investment
the Social Graph
Moves
Graph Offline Payoff
Location
Ambient Passive
Location-Based Sharing
Social Networks
Interests
CULTURE-LED, DATA-FED BRAND BUILDING
46. Facebook Vertical to
Goes Horizontal
Mainstream
Brand
Offline Facilitation
Moves
Online Life is New
Easier Relationships
Evolution of Offline Data
Online
Location Context Investment
the Social Graph
Moves
Graph Offline Payoff
Location
Ambient Passive
Location-Based Sharing
Social Networks
Interests
CULTURE-LED, DATA-FED BRAND BUILDING
47. Facebook Vertical to
Goes Horizontal
Mainstream
Brand
Offline Facilitation
Moves
Online Life is New
Easier Relationships
Evolution of Offline Data
Online
Location Context Investment
the Social Graph
Moves
Graph Offline Payoff
Location
More Data
Ambient Investment
Passive
Location-Based Sharing
Social Networks
Interests
CULTURE-LED, DATA-FED BRAND BUILDING
48. Facebook Vertical to
Goes Horizontal
Mainstream
Brand
Offline Facilitation
Moves
Online Life is New
Easier Relationships
Evolution of Offline Data
Online
Location Context Investment
the Social Graph
Moves
Graph Offline Payoff
Location
More Data
Ambient Investment
Passive
Location-Based Sharing
Social Networks
Interests
CULTURE-LED, DATA-FED BRAND BUILDING
49. Facebook Vertical to
Goes Horizontal
Mainstream
Brand
Offline Facilitation
Moves
Online Life is New
Easier Relationships
Evolution of Offline Data
Online
Location Context Investment
the Social Graph
Moves
Graph Offline Payoff
Location
More Data
Ambient Investment
Passive
Location-Based Sharing More Data
Social Networks
Interests Available
CULTURE-LED, DATA-FED BRAND BUILDING
50. Facebook Vertical to
Goes Horizontal
Mainstream
Brand
Offline Facilitation
Moves
Online Life is New
Easier Relationships
Evolution of Offline Data
Online
Location Context Investment
the Social Graph
Moves
Graph Offline Payoff
Location
More Data
Ambient Investment
Passive
Location-Based Sharing More Data
Social Networks
Interests Available
CULTURE-LED, DATA-FED BRAND BUILDING
51. Facebook Vertical to
Goes Horizontal
Mainstream
Brand
Offline Facilitation
Moves
Online Life is New
Easier Relationships
Evolution of Offline Data
Online
Location Context Investment
the Social Graph
Moves
Graph Offline Payoff
Location
More Data
Ambient Investment
Passive
Location-Based Sharing More Data
Social Networks
Interests Available
Understand
Motivations
& Location
CULTURE-LED, DATA-FED BRAND BUILDING
52. TAKEAWAYS
CULTURE-LED, DATA-FED BRAND BUILDING
54. TAKEAWAYS
๏ Everything is interconnected
» The “Facebook Killer” phenomenon is coming to an end
CULTURE-LED, DATA-FED BRAND BUILDING
55. TAKEAWAYS
๏ Everything is interconnected
» The “Facebook Killer” phenomenon is coming to an end
» Opportunity to integrate social into existing channels
CULTURE-LED, DATA-FED BRAND BUILDING
56. TAKEAWAYS
๏ Everything is interconnected
» The “Facebook Killer” phenomenon is coming to an end
» Opportunity to integrate social into existing channels
๏ Social friction is fading with social technologies
CULTURE-LED, DATA-FED BRAND BUILDING
57. TAKEAWAYS
๏ Everything is interconnected
» The “Facebook Killer” phenomenon is coming to an end
» Opportunity to integrate social into existing channels
๏ Social friction is fading with social technologies
๏ Brands are not the focus but part of the overall experience
CULTURE-LED, DATA-FED BRAND BUILDING
58. TAKEAWAYS
๏ Everything is interconnected
» The “Facebook Killer” phenomenon is coming to an end
» Opportunity to integrate social into existing channels
๏ Social friction is fading with social technologies
๏ Brands are not the focus but part of the overall experience
» Opportunity to facilitate peer-to-peer connectivity through a
brand context
CULTURE-LED, DATA-FED BRAND BUILDING
63. Stacking of
Technology
Evolution of
the Social Graph
CULTURE-LED, DATA-FED BRAND BUILDING
64. Stacking of
Technology
Evolution of
the Social Graph
CULTURE-LED, DATA-FED BRAND BUILDING
65. BIG DATA
is People
Stacking of
Technology
Evolution of
the Social Graph
CULTURE-LED, DATA-FED BRAND BUILDING
66. BIG DATA
is People
Stacking of
Technology
Evolution of
the Social Graph
CULTURE-LED, DATA-FED BRAND BUILDING
67. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
CULTURE-LED, DATA-FED BRAND BUILDING
68. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
CULTURE-LED, DATA-FED BRAND BUILDING
69. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Data Driven
Choice
CULTURE-LED, DATA-FED BRAND BUILDING
70. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Data Driven
Choice
CULTURE-LED, DATA-FED BRAND BUILDING
71. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation
Data Driven
Choice
CULTURE-LED, DATA-FED BRAND BUILDING
72. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation
Data Driven
Choice
CULTURE-LED, DATA-FED BRAND BUILDING
73. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation
Data Driven
Choice
Beneficiary
CULTURE-LED, DATA-FED BRAND BUILDING
74. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation
Data Driven
Choice
Beneficiary
CULTURE-LED, DATA-FED BRAND BUILDING
75. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation
Data Driven
Choice
Google
Facebook
Beneficiary
Users
Free
Model
CULTURE-LED, DATA-FED BRAND BUILDING
76. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation
Data Driven
Choice
Google
Facebook
Beneficiary
Users
Free
Model
CULTURE-LED, DATA-FED BRAND BUILDING
77. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation
Data Driven
Choice
Google Google
Facebook Facebook
Beneficiary
Users Users
Free
Model Symbiosis
CULTURE-LED, DATA-FED BRAND BUILDING
78. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation
Data Driven
Choice
Google Google
Facebook Facebook
Beneficiary
Users Users
Free
Model Symbiosis
CULTURE-LED, DATA-FED BRAND BUILDING
79. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation
Data Driven
Choice
Google Google
Facebook Facebook Google
Facebook
Beneficiary
Users Users
Users
Ad
Free Revenue
Model Symbiosis
Model
CULTURE-LED, DATA-FED BRAND BUILDING
80. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation
Data Driven
Choice
Google Google
Facebook Facebook Google
Facebook
Beneficiary
Users Users
Users
Ad
Free Revenue
Model Symbiosis
Model
CULTURE-LED, DATA-FED BRAND BUILDING
81. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation
Data Driven
Choice
Privacy
Google Google
Facebook Facebook Google
Facebook
Beneficiary
Users Users
Users
Ad
Free Revenue
Model Symbiosis
Model
CULTURE-LED, DATA-FED BRAND BUILDING
82. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation
Data Driven
Choice
Privacy
Google Google
Facebook Facebook Google
Facebook
Beneficiary
Users Users
Users
Ad
Free Revenue
Model Symbiosis
Model
CULTURE-LED, DATA-FED BRAND BUILDING
83. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation
IPO
Data Driven
Choice
Privacy
Google Google
Facebook Facebook Google
Facebook
Beneficiary
Users Users
Users
Ad
Free Revenue
Model Symbiosis
Model
CULTURE-LED, DATA-FED BRAND BUILDING
84. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation
IPO
Data Driven
Choice
Privacy
Google Google
Facebook Facebook Google
Facebook
Beneficiary
Users Users
Users
Ad
Free Revenue
Model Symbiosis
Model
CULTURE-LED, DATA-FED BRAND BUILDING
85. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation Involuntary
Capture
IPO
Data Driven
Choice
Privacy
Google Google
Facebook Facebook Google
Facebook
Beneficiary
Users Users
Users
Ad
Free Revenue
Model Symbiosis
Model
CULTURE-LED, DATA-FED BRAND BUILDING
86. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation Involuntary
Capture
IPO
Data Driven
Choice
Privacy
Google Google
Facebook Facebook Google
Facebook
Beneficiary
Users Users
Users
Ad
Free Revenue
Model Symbiosis
Model
CULTURE-LED, DATA-FED BRAND BUILDING
87. Online
Shutterfly Shopping
BIG DATA & Banking
is People
Mobile Persona
Data Twitter Search
Stacking of Online
Technology Facebook Music &
Video
Evolution of
the Social Graph
Social Content
Pandora Kindle Selling Curation Involuntary
Capture
IPO
Data Driven
Choice
Privacy
Google Google Google
Facebook Facebook Google Facebook
Facebook
Beneficiary
Users Users
Users
Users
Ad
Free Revenue Consumer
Model Symbiosis
Model Control
CULTURE-LED, DATA-FED BRAND BUILDING
88. TAKEAWAYS
CULTURE-LED, DATA-FED BRAND BUILDING
89. TAKEAWAYS
๏ Consumers are seeking life optimization
CULTURE-LED, DATA-FED BRAND BUILDING
90. TAKEAWAYS
๏ Consumers are seeking life optimization
» Merge customer data with social signals and consumer
behavior to deliver more relevant recommendations
CULTURE-LED, DATA-FED BRAND BUILDING
91. TAKEAWAYS
๏ Consumers are seeking life optimization
» Merge customer data with social signals and consumer
behavior to deliver more relevant recommendations
๏ Mobile
technology has merged shopping and social
behavior online
CULTURE-LED, DATA-FED BRAND BUILDING
92. TAKEAWAYS
๏ Consumers are seeking life optimization
» Merge customer data with social signals and consumer
behavior to deliver more relevant recommendations
๏ Mobile
technology has merged shopping and social
behavior online
» Social connections and products are now merged, constantly
available and constantly cross-referencing
CULTURE-LED, DATA-FED BRAND BUILDING
107. On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Low
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
108. On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Low
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
109. On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Low
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
110. On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Low
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
111. On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
112. On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
113. How?
Facilitation
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
114. How?
Facilitation
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
115. Technology
How?
Facilitation
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
116. Technology
How?
Facilitation
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
117. Mobile
Technology
How?
Facilitation
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
118. Mobile
Technology
How?
Facilitation
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
119. Social
Media Text to
Integration Donate
Mobile
Technology
How?
Facilitation
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
120. Social
Media Text to
Integration Donate
Mobile
Technology
How?
Facilitation
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
121. Social
Media Text to
Integration Donate
Web
Mobile
Technology
How?
Facilitation
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
122. Social
Media Text to
Integration Donate
Web
Mobile
Technology
How?
Facilitation
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
123. Social
Media Text to
Integration Donate
Web
Mobile
Technology
Social
Media
How?
Facilitation
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
124. Social
Media Text to
Integration Donate
Web
Mobile
Technology
Social
Media
How?
Facilitation
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
125. Social
Media Text to
Integration Donate
Web
Mobile
Technology
Social
Media
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
126. Social
Media Text to
Integration Donate
Web
Mobile
Technology
Social
Media
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
127. Social
Media Text to
Integration Donate
Web
Mobile
Tools
Technology
Social
Media
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
128. Social
Media Text to
Integration Donate
Web
Mobile
Tools
Technology
Social
Media
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
129. Social
Media Text to
Integration Donate
Web
Mobile
Tools
Technology
Social
Media
Means
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
130. Social
Media Text to
Integration Donate
Web
Mobile
Tools
Technology
Social
Media
Means
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
131. Social
Media Text to
Integration Donate
Web
Mobile
Tools
Constant
Technology Connection
Social
Media
Means
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
132. Social
Media Text to
Integration Donate
Web
Mobile
Tools
Constant
Technology Connection
Social
Media
Means
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
133. Social
Media Text to
Integration Donate
Web
Mobile
Tools
Constant Eliminates
Technology Connection Barrier to
Engage
Social
Media
Means
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
134. Social
Media Text to
Integration Donate
Web
Mobile
Tools
Constant Eliminates
Technology Connection Barrier to
Engage
Social
Media
Means
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
135. Social
Media Text to
Integration Donate
Web
Drives
Participation
Mobile
Tools
Constant Eliminates
Technology Connection Barrier to
Engage
Social
Media
Means
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
136. Social
Media Text to
Integration Donate
Web
Drives
Participation
Mobile
Tools
Constant Eliminates
Technology Connection Barrier to
Engage
Social
Media
Means
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
137. Social Netflix
Media Text to
Integration Donate
Web
Drives
Participation
Mobile
Tools
Constant Eliminates
Technology Connection Barrier to
Engage
Social
Media
Means
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
138. Social Netflix
Media Text to
Integration Donate
Web
Drives
Participation
Mobile
Tools
Constant Eliminates
Technology Connection Barrier to
Engage
Social
Media
Means
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
139. Omni-
Social Netflix Channel
Media Text to
Donate Mktg.
Integration
Web
Drives
Participation
Mobile
Tools
Constant Eliminates
Technology Connection Barrier to
Engage
Social
Media
Means
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING
140. Omni-
Social Netflix Channel
Media Text to
Donate Mktg.
Integration
Web
Drives
Participation
Mobile
Tools
Constant Eliminates
Technology Connection Barrier to
Engage
Social
Media
Means
How? Access
Facilitation
Advocacy
Sharing
On-Line
Casual Activism
Social Media
Off-Line
Activism
High
Engagement
Cultural/
Historical
Low Baggage
Engagement
CULTURE-LED, DATA-FED BRAND BUILDING