2. Business communication
Business communication is the process of communicating
for the purpose of business transactions for ensuring mutual
understanding and business benefit.
3. Business communication is
transaction
Most of the business
communication is
transactional.
It involves a give and take
relationship between the
sender and the receiver in
order to establish a
common understanding.
4. Important of communication
In the business world, good communication is important for the
daily operation of the organization.
If we don’t have good communication it will affect sales and profit
of company.
Good communication is an essential tool in achieving productivity
and maintaining strong working relationships at all levels of an
organization.
5. Internal communication
When people within the organization communicate with each
other,it is internal communication.
Internal communication is face-to-face communication.
Most of the internal communication is inside of the organization.
Internal communications is mostly between managers and
employees, and communications between peers.
6. External communication
External communication is any communication between
a business and the outside world.
Public relations statements, press releases, marketing
materials, commercials, and articles and books written by
the business are all examples of external communication.
7. Benefits of business communication
Build customer relationship.
Motivate Team.
Strengthen partnership.
9. Source/Sender
A source or sender is one of the basic concepts
of communication process.
Sources are objects which encode message data and
transmit the information to the receivers.
10. Encoding
The first step the sender is
faced with involves the
encoding process.
Encoding is used to convey
meaning of message.
The sender must begin
encoding, which means
translating information into
a message in the form of
symbols that represent
ideas or concepts.
11. Channel
The sender's decision to utilize either an oral or a written
channel for communicating process.
The medium by which the communications travels from
sender to receiver.
Chanel means transmitting the message
(paper,speaker,etc ).
12. Decoding
Decoding stage is conducted by the receiver.
It’s main function is convert the original message form from
encoder.
14. Feedback
Response is the reaction of receiver has after seeing or hearing or
reading message.
Feedback is the part of the receiver’s response that in
communication back to the sender.
15. Formal communication
MEANING: It is in the form of official messages or news that flow
through recognized channels or routes formally laid by the
organization
This communication may take place between a superior and
subordinate, a subordinate and superior or among employees at
same level or departmental managers.
Type Of Formal Communication
* Vertical communication
Downward
Upward
* Horizontal communication
17. Downward communication
The communication by top hierarchy with their subordinates is
called downward communication.
This communication includes orders, rules, information, policies,
instructions.
18. Upward communication
This is quite the reverse of the downward communication.
This flows from the subordinates to the superiors.
The subject-matter of this communication includes suggestions,
reactions, reports, complaints.
19. Horizontal
Horizontal communication takes place when two individuals of the
same level exchange information.
The subject-matter of horizontal communication is information,
requests, suggestions, mutual problems and coordination-related
information.
21. Single chain
Exists between a superior
and his subordinates
Communication flows
from every superior to his
subordinates through
single chain.
A
B
C
22. Wheel
All subordinates
communicate through one
superior who acts as a hub
to the wheel.
The subordinates are not
allowed to talk among
themselves
A1
C
A2
A3
A4
23. circular
Communication moves in a
circle
Each person can
communicate with its
adjoining persons
Communication flow is
slow
A1
A2
A3
A4
24. Free flow
This form of communication also takes place among the different
members of the group.
Its special feature is that every member of the group can talk to all
the other people in the group.
Communication flow is fast.
25. Inverted V
In this form of
communication, a
subordinate is permitted
to communicate with the
boss of his boss.
In this form of
communication the
messages move at a rapid
speed.