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People buy people but are they buying you

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Practically Perfect PA
Practically Perfect PA

Jennifer Holloway People buy people but are they buying you The Assist Conference 2015

Business
1 of 28
But Are They Buying People Buy People YOU? Jennifer Holloway author of Personal Branding For Brits
I’m totally invisible
“ “Your brand is what people say about you when you’re not in the room. Jeff Bezos, founder of Amazon
People buy people
People buy your personal brand
brand? personal What goes into a
WHAT WHO
VALUES
• Honesty • Trust • Responsibility • Loyalty • Courtesy • Fairness • Empathy • Authenticity VALUES
VALUES DRIVERS
• Move up the career ladder • Gain recognition from my boss • Delivering above and beyond • Making life easier for others DRIVERS
VALUES DRIVERS REPUTATION
• Loyal to the team • Don’t stop until it’s done • The most positive person going • Adds real value to the business REPUTATION
VALUES DRIVERS REPUTATION BEHAVIOURS
• Positive • Self-assured • Calm • Vibrant • Sunny • Patient • Thoughtful • Caring BEHAVIOURS
VALUES DRIVERS REPUTATION BEHAVIOURS SKILLS/STRENGTHS
• Deadline delivery • Predicting trends • Minutely detailed • Idea generator • Adaptable • Deep thinker • Technology savvy • Calm in crisis SKILLS/STRENGTHS
VALUES DRIVERS REPUTATION BEHAVIOURS SKILLS/STRENGTHS IMAGE
• Classic • Sharp • Down to earth • Colourful • Articulate • Tailored • Soft tones • Quirky IMAGE
Do your individuality justice
brand? personal What’s the payback from a
Confidence
“ “If you need the user to tell you what you’re selling, then you don’t know what you’re selling. Marisa Mayer, CEO of Yahoo
you Thank Available on Amazon

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