2. Welcome to the business school
that will take you to see the world
from a different perspective.
Welcome to Prasetiya Mulya.
CONTENTS
3
4
7
Prasetiya Mulya Foundation
Message from The Dean
Why Prasetiya Mulya ?
9 Prasetiya Mulya Business School
10 MM Faculty Members
14 Atmosphere
16 Facilities
18 Student Profiles
23 Program Curriculum
24 Regular MM
30 Executive MM in Business Management
36 Executive MM in Strategic Management
43 Learning Program
44 Learning Methods
46 Business Plan
47 CEO & Guest Lecture
48 Student Activities
49 International Competition
51 Career Development
& Business Networking
52 Career Development
54 Alumni Relations
56 Corporate Partners
61 Program Admission

3. Best practice education is a collective debt of
the current generation to future generations.
Djisman Simandjuntak
Chairman of the Prasetiya Mulya Foundation
Professor of Business Economics
Building 2, PMBS Cilandak Campus

4. prasetiya mulya
Foundation
The Prasetiya Mulya Foundation The school's various programs have contributed to
the development of Indonesian business entrepreneurs
(Yayasan Prasetiya Mulya (YPM)) was
and professionals in acquiring the best management
established by a group of prominent practices needed in the global world. The Prasetiya Mulya
Indonesia businessmen in Jakarta, Foundation moves forward to fulfill its noble pledge in
19 May 1980. educating Indonesian people.
Initially, Prasetiya Mulya's philanthropic mission spread into
Board of Trustees
several programs and activities such as social projects,
Chairman
YA
YAYA
scholarship programs, assistance to victims of natural
UL
Soedono Salim*
AN
S
M
PRASETIYA
disasters, etc. The founders, intellectuals with business Members
Eka Tjipta Widjaja* William Soeryadjaya* (RIP) Anthoni Salim
backgrounds, realized that Prasetiya Mulya's core mission Ciputra, Dr. Ir. Edwin Soeryadjaya Frankie Nurimba, Dipl.Ing. (RIP)
Franky Oesman Widjaja Harry Tjan Silalahi, SH Ibrahim Risjad
should contribute to building the nation through intellectual Ipung Kurnia, MBA Jauw Tjong Kie Jusuf Wanandi, SH
enhancement thus through education and training Kaharudin Ongko M. Hadi Soesastro, Dr (RIP) Mochtar Riady, Dr.
Mulyadi Budiman Osbert Lyman Prajogo Pangestu
Sofjan Wanandi H. Sudwikatmono (RIP)
programs in business and management. Suhargo Gondo Kusumo (RIP) The Ning King Usman Admadjaja
Supervisory Board
In the 2nd year of its 30 years of establishment, Prasetiya
Chairman
Mulya or Noble Pledge Foundation, set up the Prasetiya T. P. Rachmat, Ir.
Mulya Business School renown as the leading educational Members
Antonius J. Supit G. Sulistiyanto S., Ir.
institution offering degree and non degree programs
Board of Executives
in the field of business to help advance the business
Chairman
community and improve the competence of Indonesian Prof. Dr. Djisman Simandjuntak
businesspeople. The school pioneered in 1982 the first Members
Master of Business Administration (MBA) program in Treasurer: Angeline Sutedja, MBA
Secretary: Prasasto Sudyatmiko, SH
Indonesia, now by decree called by Magister Management Baritono Pangestu Budiarsa Sastrawinata Danandjaja Wanandi
Franciscus Welirang Leopard Lyman Michael J.P. Widjaja
program. Mintardjo Halim Tedy Djuhar
*Honorable Lifetime Leader
3

5. MESSAGE
FROM THE dean
Dear respected business leaders, Socialization and network on the international scope
with world class business schools at GSVC ascertain
Nothing is more difficult than mapping the future business Prasetiya Mulya Business School’s conviction that
direction. Advanced and developed countries can not today's and future global society will depend on the
be expected to be the generators of global economy initiative of the business world to actualize the "Triple
anymore. The statement "Our global economy is so Bottom Line". A business in line with the times is a
fragile" at the G-20 group summit held on June 20, 2010 business that not only focuses on creating profit, but
in Toronto still echoes loudly. If there are still some drivers also empowering the community and restoring and
on the global economy, it would be the economic activity preserving the environment. Failure in these three
of developing economies especially China and India. But aspects will shake the society’s order and result in planet
no one knows how long this can last. Earth being no longer able to support life.
In the midst of this high uncertainty it would be best if Prasetiya Mulya Business School was born 30 years ago
each of us hold on to the motto: "Do not wait for reform. with the breath of life: "Give and you'll be given". More
Reinvent !”. Dawning onto the ripe age of 30 in 2012, than 80 prominent national business people who founded
Prasetiya Mulya Business School takes the initiative to the Prasetiya Mulya Foundation believe in giving some of
place education on higher ground. The acknowledgement their fortune for the noble cause to educate the nation’s
for this initiative is evidenced by the awards won for people, the nation's need for professional managers
four consecutive years (2008-2011) by teams from the will be fulfilled. That belief has been proven through the
graduate/Master Program, students of management, accomplishments of the Prasetiya Mulya Business School.
particularly in the Global Social Venture Competition If you share the same belief with the vision of the Prasetiya
(GSVC), Haas Business School, University of California at Mulya Business School, do not hesitate to join us. Through
Berkeley. sustainable business we can renew Indonesia and the
world.
4 MESSAGE FROM THE DEAN

6. Prof. Sammy Kristamuljana, Ph.D
Dean of Prasetiya Mulya Business School
5

7. Give and you will be given.
- Anonymous -

8. Faculty Members
Atmosphere
Facilities
Student Profiles
WHy
prasetiya mulya ?
With more than 29 years experience develop the best solutions in any situation. High levels
of interaction and involvement in groups and inter-
in business education, Prasetiya
group discussions whilst practicing applicative business
Mulya has consistently developed its concepts are the right means to improve competencies.
professional approach in providing The learning process encompassed in the Prasetiya Mulya
higher education services in the areas MM programs is designed through learning experience.
of business and management. These The Prasetiya Mulya curriculum is regularly adjusted
developments are based on Prasetiya towards developments in the business world and to
Mulya’s commitment to serving the prepare students to face changes and uncertainties in the
learning needs of businesses and future business environment.
businesspeople.
Prasetiya Mulya recognizes that every challenge in
the business sector is unique, dynamic and complex. Prasetiya Mulya MM programs received an A-category
accreditation, grade A. (National Accreditation Agency,
Therefore, business players must acquire good business 2011 - 2016)
knowledge and competence to be able to find the best
solutions for every situation in creative, effective and Prasetiya Mulya Business School is a member of the
Association of Asia-Pacific Business Schools (AAPBS), as
realistic ways. Prasetiya Mulya answers this challenge well as the International Association to Advance Collegiate
by establishing business education programs that are Schools of Business (AACSB International).
practice-oriented, comprehensive, relevant and current,
Prasetiya Mulya was also voted the private business school
to prepare future business players and leaders as well as of choice by executives and fresh graduates and received
researchers. the highest rating in Indonesia (SWA Magazine, July 2008).
Prasetiya Mulya is the best private business school and the
In addition to providing learning subjects, Prasetiya Mulya first rank as recommended (100%) by alumni.
Master of Management (MM) programs focus on improving (SWA Magazine Survey, November 2009)
students’ strategic learning capacities and readiness to
7

9. Library
8 PR ASETIYA MULYA BUSINESS SCHOOL

10. Many sources of knowledge
are made available at Prasetiya Mulya –
not only its complete collection of business books,
but also its faculty members, peer students and
through sharing sessions with other business players,
the wide network of alumni as well as its
wi-fi equipped internet facilities throughout the campus.
MENGAPA PR ASET YA MULYA? 9

11. MM FACULTY MEMBERS
Prasetiya Mulya MM faculty Prasetiya Mulya Business School's MM Faculty Members
meet academic credentials according to subjects they
members are professionals,
teach and also master good, effective and attractive
experienced practitioners with teaching techniques. They work to establish a relaxed but
good educational credentials serious atmosphere in class where students are actively
from domestic as well as foreign involved in every learning session, to gain maximum
institutions. benefit from the learning process. Their extensive
experience in their fields of expertise enrich their teaching
materials and case studies presented in class.
The enhancement of Prasetiya Mulya civitas academia is
shown by having 6 home grown full time Faculty Members
who are honored profesorship in various steam of
management.
FACULTY MEMBER region of university background ACADEMIC qUALIFICATION BACKGROUND OF FACULTY MEMBER
24%
27%
33%
15%
Europe
USA
Asia 67% Dr/Ph.D
Australia Master
34%
10 PR ASETIYA MULYA BUSINESS SCHOOL

12. Prof. Dr. Djisman S. Simandjuntak SE (Parahyangan University, Indonesia)
Professor of Business Economics Dipl Rer-Pol (Cologne, Germany)
(Prasetiya Mulya Business School, Indonesia) Dr (Cologne, Germany)
Prof. Djisman S. Simandjuntak is the chairman, executive board of the Centre for Strategic and International Studies
(CSIS) Foundation and has served several times as a research consultant for the Asian Development Bank. He is
currently the chairman of the Indonesian Institute for Corporate Directorship’s (IICD) Supervisory Board, and the
chairman of the Prasetiya Mulya Foundation. Professor Djisman is also a member of the Expert Group for Feasibility
Studies on the East Asia Free Trade Area, an expert advisor to the Indonesia-Korea Economic Cooperation Committee,
and a member of the Indonesian National Research Council and the American Association for the Advancement of
Science.
Prof. Sammy Kristamuljana, Ph.D SE Ak (University of Indonesia)
Professor of Strategic Management MSM (Arthur D Little MEI, Cambridge, USA)
(Prasetiya Mulya Business School, Indonesia) PhD (City University, London, UK)
Prof. Sammy Kristamuljana, Ph.D is the dean of the Prasetiya Mulya Business School, and specializes in strategic
management. Before joining Prasetiya Mulya Business School in 1983, Prof. Sammy Kristamuljana was a chief
accountant of Bank Dagang Nasional Indonesia. Not only has he written case studies, but his scientific articles have
been published in a number of journals and magazines, and he is an active member of the Editorial Board of the
accredited management and business journal "Integritas".
Prof. Ignas G. Sidik, DBA Ir. (Bandung Institute of Technology, Indonesia)
Professor of Finance and Marketing MBA (Wharton School, University of Pennsylvania, USA)
(Prasetiya Mulya Business School, Indonesia) DBA (Boston University, USA)
Professor Ignas G. Sidik’s professional career included time spent working as a director of PT Multi Adi Cipta Persada,
as a general manager in a service company and as an entrepreneur. Prof. Ignas G. Sidik is also active in writing and has
contributed to a number of journals in both national and international management forums. His articles, among others,
includes Indonesia: A Country in Transition (2003) which he wrote together with Don Rahtz, as well as The Application of
CETSCALE Measure in Indonesia; An Empirical Test.
Prof. Dr. Andreas Budihardjo Drs. M.Pd (IKIP Surabaya, Indonesia)
Professor of Human Resource Management M.Psi (University of Indonesia)
(Prasetiya Mulya Business School, Indonesia) PhD (University of Groningen, the Netherlands)
Before joining Prasetiya Mulya, Prof. Dr. Andreas Budihardjo was employed as a human resources management expert
for the General Motors & Isuzu training center, and as a consultant in a number of private enterprises. In addition to
teaching and providing management consultancy services, Prof. Dr. Andreas Budiharjo is also an active public speaker.
Besides working at Prasetiya Mulya, he also teaches organizational psychology, learning organization and knowledge
management in the graduate psychology program of the University of Indonesia.
Prof. Agus W. Soehadi, Ph.D Ir. (Bogor Institute of Agricultural, Indonesia)
Professor of Marketing M.Si (Bandung Institue of Technology, Indonesia)
(Prasetiya Mulya Business School, Indonesia) PhD (University of Strathclyde, Scotland, UK)
Prof. Agus W. Soehadi's expertise covers strategic marketing, brand management, retail marketing, market research,
community marketing and entrepreneurship. His research papers and writings are published in accredited scientific,
national and international journals for example Journal of Strategic Marketing (UK based), EMAC Proceedings (European
based), MEG Proceedings (UK based) and BAMP Proceedings (UK based). Currently Prof. Agus W. Soehadi is the VP-
Education, International Advertising Association (IAA), IAMS board member and academic leader for the development
of Internationally Accepted Marketing Standards (IAMS) and Co-Founder of ICE (Indonesian Consumunity Expo). Prof.
Agus W. Soehadi is a team leader of GEM (Global Entrepreneurship Monitor) Indonesia, External Expert Security Council
(Wantanas) and VP HIPKI (Indonesian Training and Courses Assembly). He also contributes teaching in the Doctoral
Program, University of Indonesia and Bogor Institute of Agricultural, IPB.
Prof. Djoko Wintoro, Ph.D SE (Tarumanagara University, Indonesia)
Professor of Business Finance MCom (University of Wollongong, Australia)
(Prasetiya Mulya Business School, Indonesia) Ph.D (University of Wollongong, Australia)
As Research Director at Prasetiya Mulya, his expertise covers Corporate Finance, Advanced Corporate Finance,
Corporate Growth, Institution Depositors, Investment Management and Financial Management. His research writings
are published in accredited scientific journals such as Indonesia Capital Market Review, "The Credibility of IDX
(Indonesian Stock Exchange)" and Business Management Journal "Renewal of the Corporate Finance Function”. Several
papers were presented at international conferences like the 2nd International Conference on Business Managament
Research, Jakarta, 15-16 August 2007 with the paper "How Can Emerging Stock Exchange Survive in the Global Era
Competition", and "Reborn From Crisis", the CEO Forum, Jakarta, 26 August 2009.
mengapa prasetiya mulya ? 11

13. 1 2 3 4 5
6 7 8 10
9
11 12 13 14 15
ECONOMY & STRATEGY 6. Indria Handoko, MM MARKETING DEPARTMENT
ST (Parahyangan University, Indonesia)
DEPARTMENT
MM (Prasetiya Mulya Business School, 11. DANIEL HARYANTO, MM
1. FELIX FERRYANTO LUKMAN, MM Indonesia) S.Kom (Binus University,Indonesia)
SPi (Bogor Institute of Agricultural, Ph.D Candidate (Manchester Business MM (IPMI, Indonesia)
Indonesia) School, UK)
MM (Bogor Institute of Agricultural, 12. Dr. Eka ArDianto, MM
Indonesia) 7. Juliati Tedjasasmita Gunadi, MBA Ir. (Sepuluh Nopember Institute of
Dra (Padjadjaran University, Indonesia) Technology, Indonesia)
2. Paul s. Oppusunggu, MM MBA (Monash University, Australia) MM (Prasetiya Mulya Business School,
SE (University of Indonesia, Indonesia) Indonesia)
MM (Prasetiya Mulya Business School, 8. Lenny Sunaryo, Ph.D Dr. (University of Indonesia, Indonesia)
Jakarta, Indonesia) BCom (Concordia Univ, Canada)
MM (Prasetiya Mulya Business School, 13. Istijanto, MM, MCom
Indonesia) SE (Atma Jaya Catholic University,
HUMAN RESOURCES & MCom (Otago University, New Zealand) Yogjakarta, Indonesia)
ORGANIZATIONS DEPARTMENT Ph.D (Otago University, New Zealand) MM (Gadjah Mada University, Indonesia)
MCom (University of New South Wales,
3. Dr. Achmad Setyo Hadi 9. LIES DAHLIA, MM Australia)
Drs (Gadjah Mada University, Indonesia) ST (Bandung Institute of Technology, Dr. Candidate (University of Indonesia,
M.Sc (University of Colorado, USA) Indonesia) Indonesia)
Dr. (Bremen University, Germany) MM (Prasetiya Mulya Business School,
Jakarta, Indonesia) 14. Robby T. Poniman, MBA
4. Franky Supriyadi, MBA Drs. Med (Tarumanagara University,
Ir. (Bandung Institute of Technology, 10. Dr. Willem Dagi Indonesia)
Indonesia) Ir. (Hasanuddin University, Indonesia) MBA (Univeristy of Texas, El Paso, USA)
MBA (University of Pittsburgh, USA) MM (Bogor Institute of Agricultural,
Ph.D Candidate (Univ of Pittsburgh, USA) Indonesia)
Dr. (Bogor Institute of Agricultural, FINANCE DEPARTMENT
5. Gregorius Pratiknyo, MBA
Indonesia)
Drs (Gadjah Mada University, Indonesia) 15. Arief Fadhilah, MBA
MBA (University of Southern California, USA) SE.Ak (University of Indonesia, Indonesia)
MBA (Putra Malaysia University, Malaysia)
12 PR ASETIYA MULYA BUSINESS SCHOOL

14. 16 17 18 19 20 21
22 23 24 25 26
27 28 29 30 31
16. ARNOLD KAUDIN, MM, M.com OPERATIONS & SUPPLY CHAIN ADJUNCT FACULTY MEMBER
SE (Padjadjaran University, Indonesia)
DEPARTMENT 27. Adhi Hendra Baskara E., MBA
MM (Gadjah Mada University, Indonesia)
M.Com (The University of Sydney, Australia) 22. Ade Febransyah, Ph.D E (University of Indonesia, Indonesia)
S
Ir. (Bandung Institute of Technology, BA (San Francisco University, USA)
M
17. Deddi Tedjakumara, MM
Indonesia)
ST (Padjadjaran University, Indonesia) 28. Dr. HARRIS TURINO KURNIAWAN
MSME (Oklahoma State University, USA)
MM (Prasetiya Mulya Business School, r. (Satya Wacana Christian University
I
Ph.D (North Carolina State University, USA)
Indonesia) Kristen, Indonesia)
MM (Prasetiya Mulya Business School,
18. Lukas Setia Atmaja, Ph.D 23. Elliot Simangunsong, Ph.D Indonesia)
SE (Atma Jaya Catholic University, Ir (Bogor Institute of Agricultural, Indonesia) MSi (University of Indonesia, Indonesia)
Yogjakarta, Indonesia) MM (University of Indonesia, Indonesia) Dr (University of Indonesia, Indonesia)
MSc (University of Wisconsin, Madison, USA) Ph.D (Lancaster Univ, UK)
Ph.D (Monash University, Australia) 29. Michael Adriyanto, MM
24. F.X. Hongyanto Setio, MBA .Psi (Padjadjaran University, Indonesia)
S
19. Nico Fernando Samad, MMT, MBP Ir. (Gadjah Mada University, Indonesia) MM (Prasetiya Mulya Business School,
SE (University of Jambi, Indonesia) MBA (Griffith University, Australia) Jakarta, Indonesia)
MMT (Bandung Institute of Technology,
25. Hendro ADIARSO Tj, MBA 30. Ida Juda Widjojo, Ph.D
Indonesia)
Ir. (Bandung Institute of Technology, iplom Kaufmann (Universitas des
D
MBP (University of South Australia, Australia)
Indonesia) Saarlandes, Germany)
20. SANDY HARIANTO, M.BUS.Acc MBA (TSM Business School, University of MBA (Katholieke Universiteit Leuven,
SE (STIE SUPRA, Indonesia) Twente, Netherlands) Belgium)
M.Buss.Acc (Monash University, Australia) Ph. D Candidate (Cranfield University, UK) Ph. D (University of Bern, Switzerland)
21. Wijantini, Ph.D 26. Nugroho Suryo, Ph.D 31. Joseph Belly UtarjA, MBA
SE (Parahyangan University, Indonesia) Ir. (Gadjah Mada University, Indonesia) ST (Bandung Institute of Technology,
MBA (University of Dallas, USA) MBA (University of Wisconsin, Madison, Indonesia)
Ph.D (University of Birmingham, UK) USA) MBA (Melbourne Business School, University
Ph.D (AGSM, Australia) of Melbourne, Australia)
13

15. AtmosPHERE
The Prasetiya Mulya Business School Campus offers everything students could require, including
accommodation for different budgets available near the
- Cilandak Campus, is strategically
campus, serviced apartments, condominiums, town
located in Cilandak Barat, South houses, guesthouses and hotels.
Jakarta. The campus, with its superb
location and facilities, provides Boarding rooms are also available for long-staying
the ideal learning environment students. These rooms are conveniently located near the
for students and the business campus in Cilandak, Fatmawati, Lebak Bulus, Pondok
community, making the learning Indah, Cipete and Pondok Labu areas. Rents vary greatly,
process more effective. but most come in the range of Rp 750,000 up to Rp
2,000,000 a month.
Prasetiya Mulya Cilandak Campus is located on TB
Simatupang road (adjacent to the Jakarta Outer Ring There are a variety of shops and commercial areas
Toll Road) where the surrounding area is south Jakarta's located near the campus, including traditional markets,
popular central business district. Many multinational, convenience stores, supermarkets (Hero, 7-Eleven, Giant,
private, and state-owned companies have their head Food Mart, All Fresh, Matahari and Ranch Market) and
offices in this area. hypermarkets (Carrefour, Giant and Lotte Mart). Pondok
Indah Mall, one of the first modern malls in Indonesia,
South Jakarta is known for its various subcultures. Nearby is just 10 minutes from the campus. Only five minutes
campus is Kemang, famous for its entertainment, cultural from the campus is Cilandak Town Square (Citos), a
spots and abundance of restaurants, cafes and galleries. popular spot and meeting point that combines shopping,
Kemang is also home to 80 percent of Jakarta’s expatriate restaurants, apartments and a sports center. There are
community. This area is located less than 20 minutes from also plenty of public facilities near the campus, including
Prasetiya Mulya. Another prominent area near the campus mosques, churches, hospitals, clinics, drug stores, banks,
is Jakarta’s upscale residential area, Pondok Indah. business centers, internet cafes, and the post office.
The area surrounding the Prasetiya Mulya Cilandak
14 PR ASETIYA MULYA BUSINESS SCHOOL

16. "To manage a corporation well and drive "I realized it is important to
the business, leaders must have vision experience a unique learning
-the big dream-, the persistance and program for my career
fortitude to make it happen. Prasetiya advancement. Through Prasetiya
Mulya Business School is the right
Mulya’s comprehensive MM
place to learn and gain inspiration. The
program, I broadened my
school lay down the strong foundation
of business knowledge through its
perspectives equipping me
dedicated lecturers and extensively to make financially wise and
developed network. The program and strategic business decisions.
fellow classmates, rich in experience and I was also able to represent
expertise, provide the right inspirational the school and Indonesia in a
environment that enrich the grooming global competition lending the
process for future business leaders to opportunity to network on a
lead, contribute and develop others." worldwide level."
Yolling Muis
Syamsurizal Munaf, ST, MM
(Alumnus of Executive MM in Business Management,
(Alumnus of Regular MM 1995)
2007)
Director & Chief Financial Officer
PT. Medco Energi International, Tbk Head of Finance Department, PT. Panin Life
• Runner Up Winner, Global Social Venture
Competition 2008, Berkeley, USA
“Prasetiya Mulya provides an extensive curriculum which
enhances my ability to analyze issues from different
perspectives and to get an all round view of the situation
on hand. Combined with practical group assignments,
I enhanced my analytical abilities as well as developed
interpersonal skills in managing team dynamics.
These abilities have proven to be very beneficial
in the corporate world."
Windrio Indrasempurno
(Alumnus of Regular MM 2009)
PT Suzuki Indomobil
Best Graduate 2009 •
Runner Up Winner, BEI-CFA Research Report Competition 2009 •
15

17. Auditorium
FaCILITIES
Building facilities include two main can also use the study hall, the activity hall, plaza or
gazebo around the campus park as places to study or
buildings for teaching-learning
to hold group discussions. The computer laboratory
activities, library and computer lab. complete with both fixed line and wire internet connections
There is a dining hall, a study hall is used also to conduct business simulations. Also
and also other supporting campus available is an Indonesian Stock Exchange corner with
facilities, providing the complete data access and stock market information referenced
learning atmosphere at Prasetiya from the Indonesian Market Quotes (IMQ) as well as the
Mulya. IDX database. Wi-Fi facilities are available in all parts of the
campus compound.
In the main building, there is an auditorium and several
amphitheatre classrooms equipped with LCD projectors, For lunch and dinner, a dining hall is available with room
desktop computers and other multimedia equipment to to seat 250 people. There is also the Prasetiya Mulya
support interactive teaching and learning, and each room Store (PMStore), Book Store and a food court facility to
is arranged to facilitate class discussions. Also available meet students’ daily needs. In the campus there are also
is the business library, one of the best in the country, with parking facilities, with around-the-clock security, a large
a collection of more than 30,000 books, domestic and Muslim prayer room and a sporting area, i.e. a futsal cum
international journals, the ABI CD ROM, a wide range of basketball court.
magazines and internet access for literature research.
The library also has thousands of business plans which
represents the students’ final projects containing feasibility
studies of various industries and businesses.
The calm and comfortable environment in the library
encourages students to spend long hours there. Students
16 PR ASETIYA MULYA BUSINESS SCHOOL

18. Dining Hall
PM Book Store
"I felt the need to learn about business and
management, when I was in the engineering profession.
Prasetiya Mulya broadened my career views, enhanced
my knowledge, and stretched my abilities and skills to
the maximum. The learning experience transformed
me, I am confident and competent to face the endless
changes in the business world."
Waldo Hutapea, ST, MM
(Alumnus of Regular MM Program 2005)
Brand Manager - PT. Garudafood Putra Putri Jaya
17

19. STUDENT PROFILES
Prasetiya Mulya Business School In the past years, Prasetiya Mulya students’ profiles
have varied greatly in terms of their educational and
continuously strives to provide the
professional backgrounds. Students’ educational
best learning process and offers Master backgrounds have ranged from economics, engineering,
of Management (MM) programs information management, social sciences to arts and
to suit students’ needs and specific graphic design. In terms of professional backgrounds,
characteristics. The MM programs students have also varied from consultants to financial
available are the Regular MM, managers, human resource managers, account managers,
Executive Business Management MM engineers, creative directors, auditors, tax specialists,
and Executive Strategic Management HR generalists, portfolio managers, marketing managers,
training managers, plant managers, doctors, pharmacists,
MM.
directors, entrepreneurs and others. They have come from
various industries, ranging from the oil and gas sector,
hospitals, pharmaceuticals, agriculture, wood industry,
banking and financial industries as well as the mass media.
With such diverse range of student profiles and learning
processes demanding interaction among peer students,
the doors for students to exchange experience and
insights are wide open. Prasetiya Mulya students also have
unprecedented opportunities to build business networks
that can help enhance their chosen career path.
18 PR ASETIYA MULYA BUSINESS SCHOOL

20. “The school introduced the
latest concepts and cases to
discuss, delivered by competent
faculty members, and provided
"Prasetiya Mulya Business School equipped
applicable knowledge to my
me with pertinent management knowledge. professional works. The program
The balance of theory, applied knowledge shaped me to think strategically
and high quality selected case discussions in from several point of views.
class strengthened my confidence and belief I wish more professionals can
that I will survive and continue to grow in any gain the same experience in
organization. By the virtue of Prasetiya Mulya Prasetiya Mulya.”
Business School, I see life so green."
Fera Damayanti
DR. Waluyo (Alumnus of Executive MM in Business
Management 2010)
(Alumnus of Executive MM in Strategic Management 1996)
Head of Pharma Business - Dexa Medica
Director of General Affair, PT Pertamina (Persero)
• Graduate The Best in Class with Distinction
Former Vice President, BP Indonesia 2010
“Prasetiya Mulya brings the opportunity to explore business
management concepts and application in the real world.
The unique learning experience and the school atmosphere
shape vivid working attitudes which represent high quality
standard of business practices. The best yet is that the school
facilitates students eager to join international competitions
by increasing their business insights through enhancement
of horizons and experience, and building extensive network.
Thank God I experienced all and felt the beat!”
Fadli Cahyono
(Alumnus of Regular MM 2009)
Commercial & Operations Finance Manager - Fonterra Brand Indonesia
• Best Graduate 2009
• Team Finalist - Global Social Venture Competition, South East Asia Round 2009
• Sampoerna Foundation Graduate Scholarship 2007-2009
• National Finalist, Ristek-Novartis Indonesia Biotechnology Leadership Camp 2008
19

21. MM STUDENT PROFILE (2009-2011)
University Background % Age %
REGULAR MM Parahyangan Catholic University 17.65 20 - 25 years 66.67
Bandung Institute of Technology 12.75 26 - 30 years 32.35
Bina Nusantara University 11.76 > 30 years 0.98
University of Indonesia 10.29
Undergraduate Background % Trisakti University 6.37 Working Experience %
Engineering 31.86 Atma Jaya Catholic University 3.92 < 1 year 28.28
Economics 25.00 Swiss German University 3.43 1 - 2 years 33.33
Computer Science 14.22 Gadjah Mada University 2.94 3 - 4 years 33.33
Social Science 6.86 Pelita Harapan University 2.94 > 4 years 5.06
Design 3.92 Tarumanagara University 2.45
Psychology 2.45 Bogor Agricultural University 1.96
Position %
Microbiology 1.96 Padjajaran University 1.96
Law 1.47 Prasetiya Mulya Business School 1.47 Fresh Graduate 55.92
Food Technology 1.47 Maranatha Christian University 1.47 Staff / Officer 31.28
Literature 0.98 Diponegoro University 0.98 Entrepreneur 4.74
Biomedical Science 0.98 Petra Christian University 0.98 Manager 3.32
Geography 0.98 Other State Universities 2.94 Assistant Manager 2.37
Maths and Statistics 0.98 Other Private Universities 5.41 Supervisor 1.42
Engineering Physics 0.49 Overseas 8.33 Department Head 0.95
Others 6.38
20 PR ASETIYA MULYA BUSINESS SCHOOL

22. MM STUDENT PROFILE (2009-2011)
Position %
EXECUTIVE
Staff / Officer 58.45
BUSINESS MANAGEMENT MM Supervisor 14.02
Manager 13.04
Assistant Manager 6.28
Age % University Background % Director 3.86
21 - 25 years 4.35 University of Indonesia 16.02 Entrepreneur 2.42
26 - 30 years 65.22 Bina Nusantara University 11.65 Department Head 1.93
31 - 35 years 24.15 Bandung Institute of Technology 8.74
> 35 years 6.28 Trisakti University 9.22 Professional Background %
Parahyangan Catholic University 7.77
Finance & Banking 17.96
Padjajaran University 6.80
Undergraduate Background % Chemical 11.65
Atma Jaya Catholic University 6.31
Consumer Goods 11.17
Engineering 35.58 Brawijaya University 2.43
Oil, Gas & Natural Resources 7.77
Economics 29.33 Gadjah Mada University 2.43
Media & Entertainment 6.80
Computer Science 16.35 Pelita Harapan University 3.40
Insurance 6.80
Social Science 6.25 Tarumanagara University 3.40
Retail 5.83
Law 3.37 Swiss German University 1.46
Health & Pharmacy 3.88
Agriculture 1.92 Bogor Agricultural University 1.46
Government 3.40
Psychology 1.44 Other State Universities 5.34
Automotive 3.40
Literature 0.96 Other Private Universities 7.28
Consultant 2.43
Design 0.96 Overseas 6.31
Property & Construction 1.46
Maths & Statistics 0.48 Logistics & Transportation 0.97
Others 3.36 Working Experience % Telecommunication & IT 0.97
Manufacturing 0.49
2 - 3 years 57.00
4 - 5 years 26.57 Research & Education 0.49
> 5 years 16.43 Food, Drink and Beverages 0.49
Others 14.04
Position %
Manager 52.89
Senior Manager 19.23 EXECUTIVE
Professional 11.54 STRATEGIC MANAGEMENT MM
Director 10.58
CEO/CFO 2.88
Entrepreneur/Owner 1.92
Commissioner 0.96
Age % University Background %
Professional Background % < 30 years 4.81 Bandung Institute of Technology 17.32
31 - 35 years 27.88 University of Indonesia 16.35
Oil, Gas & Natural Resources 18.27 36 - 40 years 33.65 Gadjah Mada University 8.65
Finance & Banking 12.51 41 - 45 years 25.00 Parahyangan Catholic University 5.77
Telecommunication & IT 12.51 > 45 years 8.66 Padjajaran University 5.77
Manufacturing 10.58 Atma Jaya Catholic University 4.81
Logistics & Transportation 6.73 Trisakti University 3.85
Undergraduate Background % Bogor Agricultural University 2.88
Health & Pharmacy 6.73
Consultant 6.73 Engineering 47.13 Diponegoro University 1.92
Media & Entertainment 5.77 Economics 32.69 Tarumanagara University 1.92
Property & Construction 2.88 Agriculture 4.81 Maranatha Christian University 0.96
Insurance 1.92 Aeronautics 1.92 Other State Universities 6.73
Food and Beverage 1.92 Law 1.92 Other Private Universities 14.42
Automotive 0.96 Social Science 1.92 Overseas 8.65
Consumer Goods 0.96 Computer Science 1.92
Government 0.96 Literature 0.96 Working Experience %
Chemical 0.96 Nuclear Engineering 0.96 5 - 10 years 51.43
Research and Education 0.96 Psychology 0.96 10 - 15 years 30.48
Others 8.65 Others 4.81 16 - 20 years 13.33
> 20 years 4.76
21

23. Multifunction Hall
The program’s comprehensive and applicative
curriculum prepares business players and leaders
with necessary knowledge while sharpening other skills
needed in the business world and in life.

24. Regular MM
Executive Business Management MM
Executive Strategic Management MM
PROGRAM
CURRICULUM
Prasetiya Mulya Business School Critical thinking and class discussions are important
to shape the class students, not only learning from the
offers three MM programs
Faculty members but also frequently from each other.
individually designed and targeted at Faculty members serve as mediators or facilitators
different goals. These are the Regular conducting the teaching process in a very interactive and
MM, Executive MM in Business dynamic manner.
Management and Executive MM in
Strategic Management programs. The curriculum for the MM Programs are adjusted
periodically to keep pace with developments in the
With more than 25 years experience, Prasetiya Mulya's business world and also, regional and international focus
professionalsm and committment to business education is given that require students to be aware of socio-cultural
has earned it recognition as one of the top Business changes, thus ensuring students are prepared for all the
Schools in Indonesia. This recognition is backed by challenges they will encounter upon graduation and in their
surveys conducted by leading business magazines and workplace.
newspapers covering local, state-owned and multinational
enterprises employing Prasetiya Mulya graduates.
23

25. Acquatech Team
Regional Finalist, Global Social Venture
Competition - South East Asia Round,
2010, Bangkok Thailand.
regulAr mm
The regular MM program is an The program consists of four trimesters (1 trimester
= 4 months), and offers two majors, i.e. Marketing
intensive full-time program that
Management and Finance Management. In this regular
runs for 16 months, and is especially program, the emphasis is on students’ mastering concepts
prepared for those who have and techniques. In addition to business knowledge, this
completed their undergraduate program also places emphasis on character building and
(S1) degree and have limited work self development. Students in this program will receive
experience. training in various business skill areas including meetings,
negotiations, presentations and interviews, as well as
communication in the workplace. The program also offers
other important subjects such as business law, group
dynamics, business ethics, taxation and information
management systems. The Regular MM program requires
the completion of 49 Trimester Credit Units (CU) and 12
business workshop units. Classes run five days a week,
from 8.30 a.m. to 4.15 p.m.
"With my industrial engineering background, I learned management and
gained valuable business perspective in Prasetiya Mulya, very close to
what I face in the real business world, I became the youngest person who
succeeded in establishing the Lexus business in Indonesia. In the global
automotive business, one must have engineering, marketing, finance, and
HR know how and good business intuition, besides having the neccessary
personal skills, all very important determining factors, for a promising
career in the future."
Adrian Tirtadjaja, ST, MM
(Alumnus of Regular MM 2003)
General Manager Lexus Indonesia - PT. Toyota Astra Motor
24 PROGRAM CURRICULUM

26. REGULAR MM
curriculum description
BUSINESS & interpersonal skills
workshop
trimester SUBJECT credit trimester SUBJECT workshop
unit unit
MatriCULATION AKI 501 Financial Accounting 0 Trimester 1 BEC 609 Fundamentals of 2
BEC 605 Fundamentals of Business 0 Communication
English WSP 601 Introduction to Business 1
OPR 511 Statistics for Business 0 Law
STA 501 Strategic Planning: 0 MJN 603 Ethics in Business 1
Analytical Tools & Trimester 2 AKI 603 Taxation 1
Techniques MJN 602 Group Dynamics 2
BEC 610 Meeting, Negotiations, 2
Trimester 1 AKI 701 Managerial Accounting 3 Presentation &
Interviews
EKN 707 Economics for Business 3
Trimester 3 BEC 611 Doing Your Job: 2
MJN 701 Organizational Behaviour 3
Communication in the
MKT 703 Consumer Behaviour 3 Workplace
Trimester 2 FIN 702 Corporate Financial 3 FIN 602 Management Information 1
Management System
MKT 701 Marketing Management 3 Total workshop unit 12
MJN 705 Human Resources 3
Management
ELECTIVE SUBJECTS
OPR 703 Operations Management 3 minimum 10 students
Trimester 3 STA 702 Strategic Management 3 MAJOR SUBJECT credit
STA 703 Business Plan 1 1 unit
FIN 721 Investment Management 3 MARKETING MKT 731 Services Marketing 2
FIN 723 International Finance 3 MKT 742 Brand Management 2
FINANCE
FIN 720 Advanced Corporate 3 MKT 745 Business to Business 2
Finance Marketing
MKT 721 Marketing Research 3 MKT 747 Experiential Marketing 2
MKT 723 Strategic Marketing 3 FINANCE FIN 757 Financial Risk Management 2
MARKETING
MKT 725 Integrated Marketing 3
FIN 759 Business Financing 2
Communication
FIN760 Business Valuation 2
Trimester 4 STA 706 Business Strategy 3
Simulation MANAGEMENT MJN 735 Organizational Diagnostic 2
STA 703 Business Plan 2 5
Elective Course 1 2
Elective Course 2 2
Total Credit 49
Note:
• One trimester equals to 14 weeks of class meetings
(approximately 4 months)
• cu = credit unit; wu = workshop unit
• 1 session = 1.5 hour
• Program duration : 16 months ( five days a week from Monday
to Friday)
• Monday: 8.30 - 16.15 WIB and Friday: 08.15 - 16.45 WIB
• Elective subjects requires minimum of 10 class attendees
25

27. SUBJECT DESCRIPTION
MATRIculation MKT 703 Consumer Behaviour
3 Credit Unit / Prerequisite: None
AKI 501 Financial Accounting This is a foundation course in Marketing. In this course, through consumer
0 Credit Unit / Prerequisite: None analysis framework various topics are studied in detail such as consumer
Designed to discuss the nature of accounting, the company’s financial report, cognition and affection, consumer perception, consumer preference,
the elements of financial statements, and the analysis of financial statements. consumer knowledge, and consumer decision making.
With these discussions, the students are expected to be able to understand
financial accounting in the language of business. BEC 609 Fundamentals of Communication
2 Workshop Unit / Prerequisite: BEC 605
BEC 605 Fundamentals of Business English Designed to provide students with the fundamentals of business English
0 Credit Unit / Prerequisite: None that are necessary for learning and practicing managerial communication
Designed to provide students with business English communicative skills skills required in subsequent BEC courses. The activities focus on enhancing
necessary for subsequent BEC courses. The activities focus on fixing gaps in reading, writing, listening and speaking skills. The language functions taught,
grammar, as well as, enhancing reading, writing, listening and speaking skills. include: participating in meetings; talking about jobs and responsibilities;
The language function taught relate to the following areas: meeting people; telephoning to make arrangements; arranging a schedule/meeting; asking
telephoning; meetings; making arrangements; business travel; company polite questions; describing the structure of an organization; writing letters,
visits; and tackling problems. memos and short reports; asking for opinions; discussing a company’s
history; discussing careers and past experiences; using a problem solving
OPR 511 Statistics for Business model; making suggestions; considering possibilities.
0 Credit Unit / Prerequisite: None
To equip the students with statistical basic concepts as tools in advanced WSP 601 Introduction to Business Law
courses as well as for future practical applications in business decision 1 Workshop Unit / Prerequisite: None
making contexts. This course provides an introduction to laws effecting business. It aims
to provide students with a basic knowledge of law and legal processes in
STA 501 STRATEGIC PLANNING: Indonesia, leading to an examination of the bankruptcy law, corporate law, law
Analytical TOOLS AND TECHNIQUES of contract, labor or employment law.
0 Credit Unit / Prerequisite: None
The strategic management process may seem to be privilege of the top MJN 603 Ethics in Business
level managers. Application of top-down approach in the formulation, 1 Workshop Unit / Prerequisite: None
implementation and evaluation of practical Strategic Planning result in In this course, students will gain insight in ethical decision making, generally
middle-level managers acting as doers or executioners. This situation and in the business context. In particular, they will acquire the following basics
cannot accomodate the current needs of the business world. Participation of ethics, business ethics; identification and differentiation between ethical
from all levels of management in the overall process of Strategic Planning and legal issues; analytical tools and methods; application of concepts and
management is expected to increase corporate effectiveness to achive tools in ethical decision making.
the company's vision and mission, and the quality of the Strategic Planning
input process itself. To deliver maximum participation, managers should
equip themselves with analytical tools and techniques developed in strategic TRIMESTER 2
management.
FIN 702 Corporate Financial Management
3 Credit Unit / Prerequisite: None
This course examines the role of finance in supporting the functional areas
trimester 1 of a firm, and fosters an understanding of how financial decisions can create
value. Students are expected to master the following topics: basic analytical
AKI 701 Managerial Accounting skills and principles of corporate finance; functions of modern capital markets
3 Credit Unit / Prerequisite: None and financial institutions; standard techniques of analysis, capital budgeting,
This course is a graduate level exploration of managerial accounting. The discounted cash flow valuation, and risk analysis.
course will cover the three streams of managerial accounting; cost and
costing, operational decision support and management control. MKT 701 Marketing Management
3 Credit Unit / Prerequisite: MKT 703
EKN 707 Economics for Business Marketing management emphasizes managing customer value. It is a
3 Credit Unit / Prerequisite: None study of choosing, creating, delivering, and communicating customer
Economics for Business is introductory to—and also be a review of— value. It involves marketing information system, development, design,
economics. The emphasis of discussions is on business-related topics of and implementation of marketing programs. After this course participants
economics. The microeconomics sessions focus on the basics of the market should be able to demonstrate the integration of managing customer value,
and market structures whereas in the macroeconomics session discussions and conduct presentation of marketing programs through the use of both
are on emacroeconomic variables, performance, and policies. The students qualitative and quantitative data.
are expected to gain basic understanding about the framework as to how
businesses are both influencing and influenced by the market (micro, MJN 705 Human Resources Management
industrial level) and by the macroeconomic variables working in the economy 3 Credit Unit / Prerequisite: MJN 701
as whole. Upon completing this course, participants are expected to be able to discuss
the role and functions of Human Resource Management in an organization;
MJN 701 Organizational Behaviour and to apply the concept of human resource management in the organization
3 Credit Unit / Prerequisite: None level in order to achieve the organization goals.
The course is about organizations and how they operate in a world that is
rapidly changing. It will focus on people working together & contributing
individually within the organization. The course will provide an opportunity
to develop a perspective and skills for managing people effectively in
organization.
26 PROGRAM CURRICULUM

28. OPR 703 Operations Management FIN 721 Investment Management
3 Credit Unit / Prerequisite: None 3 Credit Unit / Prerequisite: FIN 702
This course introduces students to concepts and techniques related to the This course discusses analytical frameworks and empirical evidence in
design, planning, control, and improvement of service and manufacturing investment management. The first part of this course focuses on equity
operations. The course attempts to make students conversant in the analysis. Portfolio strategy and technical analysis are the focus of the second
language of operations management, provide the students with quantitative part.
and qualitative tools to analyze basic operations issues, and allow students
to see the role of operations management in the overall strategy of the firm. FIN 723 International Finance
After completing this course, students are expected to understand the role of 3 Credit Unit / Prerequisite: FIN 702
operations management in the overall business strategy of the firm; to grasp This subject will give an understanding of the recent progress of international
the idea of creating value through operations management and to be better financial system. Students will be guided to understand the instruments
equipped in analyzing, managing, and improving processes in the service in international financial market, applied customarily in global companies’
sector as well as manufacturing firms. financial decision-making. This subject will analyze the quantitative and also
the qualitative aspects. The students will be greatly involved in financial
AKI 603 Taxation analysis to sharpen their ability in making financial decision.
1 Workshop Unit / Prerequisite: None
This course provides an introduction to taxation effecting business. It aims to MKT 721 Marketing Research
provide students with a basic knowledge in taxation processes in Indonesia. 3 Credit Unit / Prerequisite: MKT 701
This course considers the gathering of marketing-related data from
BEC 610 Meeting, Negotiations, Presentations and individuals and organizations, with particular emphasis on integrating problem
Interviews formulation, research design, questionnaire construction, and sampling so
2 Workshop Unit / Prerequisite: BEC 609 as to yield the most valuable information. Also studied are the proper use
TBEC 610 is designed to provide students with specific business English of statistical methods and the use of computers for data analysis. Both
communicative skill relevant to the job interviewing process. The activities qualitative and quantitative research methods are discussed. In order to gain
enhance writing, speaking and listening skills. The language functions taught, a deeper understanding of what is involved in marketing research; students
include: preparing for, and chairing, meetings; preparing for, and participating will undertake a research project.
in, negotiations; preparing and giving presentations; producing effective
written communication; applying for a job; preparing for, and participating in, MKT 723 Strategic Marketing
interviews. 3 Credit Unit / Prerequisite: MKT 701
This course is built around a commitment to develop market-based
MJN 602 Group Dynamics competitiveness, reflecting the fact that any business success is in its ability
2 Workshop Unit / Prerequisite: None to win the customer’s preferences against competitors’ offerings. Students
This program is designed to improve student’s sensitivity, empathy and are expected to examine critical issues required in the making of high-level
people skills to work effectively in a team. Students' people skills are and strategic marketing decision making in a business. This course takes the
enhanced by implementing the Johari’s Window Concept. Students are perspective of both the functional and the business levels because strategic
grouped into relatively small groups guided by faculty members to practice marketing decisions can be taken from the level of a Marketing Manager,
“sensitivity skills”, such as active listening, assertive communication, and a General Manager, or a Business-Unit CEO. In most cases, corporate-level
being open and positive. They are, thus trained to practice high emotional CEOs need also to understand the conceptual framework in winning the
intelligence and to develop a positive personality. In order to be effective, this markets served by their business units.
training is conducted outside Jakarta.
MKT 725 Integrated Marketing Communication
3 Credit Unit / Prerequisite: MKT 701
This course takes an analytical approach to the study of Integrated Marketing
TRIMESTER 3 Communication. Attention focuses are on the relationship between product
brand or company image with marketing communications forms, such
STA 702 Strategic Management as: advertising, sales promotion, personal selling, public relations, and
3 Credit Unit / Prerequisite: all basic & functional management subjects experiential contact.
During the course each student will accustom himself/herself to act as an
active member in the Team of Strategic Leaders of a firm taken from the case BEC 611 Doing Your Job: Communication in the
that will be discussed in class. Interaction with peers while learning together Workplace
in class and doing group assignment will enhance understanding and enable 2 Workshop Unit / Prerequisite: BEC 610
students to (1) identify and understand the Resultant model of Strategic TBEC 611 is designed to provide students with specific business English
management and the configuration of seven elements in the urgency communicative skills relevant to the workplace. The activities enhance
management process (2) understand fully and adopt the configuration of writing, speaking and listening skills. The language functions taught, include:
seven elements of the "urgency management process" as a guide to practise assessing candidates; written correspondence; reporting on progress;
strategic management (3) understand the power of strategic and organization describing trends; discussing products and services; comparing options;
levers in the transformation process, the importance of Business Definition workplace meetings; and effective presentations skills.
and Firm Position (4) take advantage in applying the Resultant Model's way
of thinking for bringing new perspective to the company's strategic planning FIN 602 Management Information Systems
cycle, making business plans and identify a firm's Resultant with respect to to 1 Workshop Unit / Prerequisite: None
the current organization conditions and critical situations. This course gives an overview of information technology and an
understanding of the strategic importance of information systems in
FIN 720 Advanced Corporate Finance organizations. Students will be exposed to the vocabulary of MIS. Students
3 Credit Unit / Prerequisite: FIN 702 will not be computer programmers at the end of this course. They will be
Discusses the growth of companies via diversification that includes reasons able to intelligently discuss and assess information systems requirements,
for diversification, the relationship between headquarter and business unit, strategy, and issues on the job and be techno-literate.
business group building political capital, corporate investment via acquisition
and strategic alliance, capital structure for diversified company, private equity
market and corporate turnaround restructuring.
27

29. TRIMESTER 4 MKT 747 Experiential Marketing
2 Credit Unit / Prerequisite: None
STA 706 Business Strategic Simulation Experience marketing provides facilitation beyond the product function. It
3 Credit Unit / Prerequisite: STA 702 provides sensory, emotional, cognitive, behavioral, and relational values to
Business Strategy Simulation is a multi-disciplined learning method which consumers (Schmitt, 1999). The brand engages the consumer holistically.
places and involves students to actively in run a virtual business. This The aim of experience marketing is to establish memorable moments to
virtual business environment model the real world and reflect actual world the consumers. In the Experiential Marketing class, the students will learn
practices. The students will set up a company, manage and maximize about how to differentiate the brand through experience, how to involve the
its value through the application of their business knowledge and their consumers when they encounter with the product, and how to establish a
integrative management skills. The business Strategy Simulation requires long-term relationship between brand and consumers.
the implementation of holistic rational decision making and cooperative
teamwork. Thus the students are expected to be able to overcome the FIN 751 BANK MANAGEMENT
functional as well as the strategic problems of their company, and to 2 Credit Unit / Prerequisite: None
compete under competitive and uncertain situation. This course is designed to enhance students’ interest in banking practices
and problems. Students are expected to master basic management principles
STA 703 Business Plan of the bank and made aware of the issues of risk, regulation, technology and
6 Credit Unit / Prerequisite: all management functional courses competition that bankers see as their greatest challenges in modern banking.
This is the final project to demonstrate student’s ability in implementing
business concepts at general industrial and firm specific environments. FIN 757 FINANCIAL Risk Management
Based on a scenario analysis, the environmental opportunities and threats 2 Credit Unit / Prerequisite: FIN 723
are explored to create a viable Business Plan. The assessment of strengths This subject discusses the key topics of corporate risk management,
and weaknesses is conducted to measure its feasibility. The strategic and operational risk, financial risk and business risk management from the
functional aspects are discussed systematically in the group to present a perspective of non-financial corporations. The course focuses on knowing the
comprehensive Business Plan. theories and practices of risk management and building problem solving skills
as needed by managers. Various teaching methods are used in this subject.
Business Plan Examination Lectures are used to explain and discuss the theoretical framework of risk
Credit Unit integrated to STA 703 Business Plan / Prerequisite: The student management required to analyze the cases. The case method is used to build
must have submitted the business plan and have acquired 49 credit units and develop problem-solving skills in terms of formulating case definitions, the
(Regular MM) and should pass all compulsory supporting subjects with GPA case analysis framework, and proposing case recommendations.
(Grade Point Average) of or higher than 3.0 without C, D, F, I and NP grade.
The comprehensive exam is the final assessment of the Business Plan. FIN 759 Business Financing
Students who have submitted their Business Plan have to defend it before the 2 Credit Unit / Prerequisite: FIN 721
panel of examiners. Using a lecture and discussion teaching format, this course provides the
background in the concepts, processes and institutions in the financing of
business enterprises both at early stage and growth/expansion stage. Topics
covered within this course are equity financing (ownership, warrants, LLC
ELECTIVE SUBJECT and LPE), debt financing (bank loans, factoring, revenue participation/royalty
financing, and private debt), friends, angels, venture capital sources and
MKT 731 ServiceS Marketing licensing and franchising. Students should be able to explain the reasons why
2 Credit Unit / Prerequisite: MKT 701 businesses need short-term and or long-term financing, be able to identify
Services marketing emphasize managing customer experience. It is a study and describe the main sources of capital funds for businesses, and apply
of understanding customers in service encounters, building the service knowledge and skills to practical situations.
model, managing the customer interface, and implementing profitable service
strategies. It involves service marketing information system, development, FIN760 Business Valuation
design, and implementation of service marketing programs. 2 Credit Unit / Prerequisite: FIN 721, FIN 720
This course is a graduate level exploration of business valuation. It is actually
MKT 742 Brand Management designed for students with career interest in corporate finance, investment
2 Credit Unit / Prerequisite: MKT 701 banking, securities analysis or corporate investment. Since it is an elective
The course examines the complete brand management process from the course, anyone who is interested in issues pertaining to valuation can also
perspective of the brand manager. It covers the strategic decisions that take this course. A good understanding of accounting and corporate finance
must be made in three areas (1) the development and introduction of new is important in valuation. Students attending in this course are the core
products/brands—from idea stage to commercialization; (2) the marketing subjects of financial accounting and corporate finance. The familiarity of using
of existing brands, with emphasis on building, measuring, managing, and spreadsheet (MS Excel) is a must.
leveraging brand equity; and (3) the marketing of product modifications,
product line extensions, brand extensions, and product deletions. MNJ 735 Organizational consulting: diagnosis and
design
MKT 745 Business to Business Marketing 2 Credit Unit / Prerequisite: None
2 Credit Unit / Prerequisite: MKT 701 The highly competitive business environment nowadays requires companies
Business-to-Business Marketing is a graduate level marketing elective course. to be professionally managed. As a result, many changes in the organization
For maximum benefit from this course,, students should have marketing should be in good order to survive and even grow. Organization dimensions,
management knowledge, prior to taking this elective course. The purpose such as culture, strategy, managerial style and structure have to be
of this course is to help students to understand marketing activities between effectively identified before change is carried out. This course discusses
firms/organizations. Upon completion of this elective course, students should ways to diagnose organization dimensions and elements and make effective
be able to understand the distinctive nature of the marketing tasks when the organizational changes to increase its performance. Scientific approaches
customer is an organization; understand the growing role of marketing within and concept is introduced and discussed so that change agents can manage
industrial companies; have insights into ways in which a number of marketing the changes effectively.
concept and techniques can be used by the business-to business marketing
manager.
28

30. prasetiya mulya scholarships
Prasetiya Mulya Business School offers scholarships for
the full time Graduate Magister in Management degree "Learning is always my passion. I want to
program (Regular MM Program). develop myself through education because
I believe that education will broaden
Future Leaders Scholarship opens for highly talented
my perspective, enrich my knowledge
individuals with leadership potential and who are
and beneficially shape my future. I want to
committed to contribute to the business community and
national development. It covers tuition fees, books, and contribute my knowledge to people around
living allowance. me and to the business community. I think
I can contribute more with higher education.
Graduate Program Scholarships open for highly The Prasetiya Mulya Future Leaders
motivated students with excellent academic qualities Scholarship gave me the chance to gain
but financially disadvantaged. Preference is given to
more knowledge and skills that beneficially
candidates who possess the necessary aptitude, personal
supported my career."
qualities and interest in management. Prasetiya Mulya
Business School offers this scholarship for the regular full
Dhiah Karsiwulan
time degree program. (Alumnus of Regular MM 2010)
Project Analyst - PT. Agrinergy Indonesia
Information on requirements, terms, and conditions, forms • Team Finalist - Global Social Venture Competition, South
East Asia Round 2010
and instructions can be read and downloaded from the
• Prasetiya Mulya Future Leaders Scholarship 2008
Prasetiya Mulya website at www.pmbs.ac.id. Applicants Awardee
are suggested to read the general information on the • Prasetiya Mulya Management Society President 2009 -
website thoroughly prior to applying. 2010
29

31. Amandes Team
Global Finalist &
Winner of Innovation
Award, Global
Social Venture
Competition, 2010,
Berkeley USA.
EXECUTIVE MM
in BUSINESS MANAGEMENT
The Executive MM in Business The Executive MM in Business Management combines the
curriculum and classroom atmosphere with a dynamic
Management program is a part-time
and intensive learning experience. The program is on a
program designed for undergraduate
part-time basis designed for those who seek to acquire
degree holders with at least two years knowledge, conceptual understanding of business and
working experience. management and expand their networks. It fits young
professionals who are climbing the managerial ladder.
The focus is on Business management, offering two
minor subjects: Marketing management and Finance
management. The program requires 43 Trimester Credit
Units (CU), to be completed in 5 trimesters (1 trimester
equals 4 months). Course days are Monday, Wednesday
and Friday (from 6.15 p.m. to 9.30 p.m.)
30 PROGRAM CURRICULUM