SlideShare une entreprise Scribd logo
1  sur  14
Télécharger pour lire hors ligne
Subject Group Members
 Sales Management
 MMM : 2ND YR – IV
SEM
 Prashant Mahamulkar
– Roll no 19
 Rajendra Sagare
– Roll no 30
 Avinash Ansurkar
– Roll no 04
 Mineral water is water from a mineral spring containing
various minerals such as salts & sulphur compounds
 No health – No growth
 Life is water – Water is life
 Bisleri
 Himalayan
 Kinley
 Aquafina
 Bailley
Estimated at Rs 8,000cr
(source: Times of India, Indian business
study)
Expected at Rs 10000 cr in 2013
Growing at a CAGR (Compound Annual
Growth Rate)of 19%
0
10
20
30
40
50
Market Share
%
Rs.
0
5
10
15
20
25
30
Price per ltr
 Price offering attractive to woo Market.
 Retail Price Rs.14
ITEM Rs.
Cap cost 0.25
Bottle cost 1.50 - 2.50
Treatment Cost 0.10 - 025
Lable cost .15-.25
Packing Cost 0.5
Transporatation cost 0.1 - 0.25
other (mis) cost 0.25
Total 10
 Plant & facility
North & west
 Regional offices
 Delhi
 Mumbai
 Bangalore
 Kolkata
Colgate m water final
 Segment
For all people seeking hygienic drinking water
 Target Group
All age groups
 Positioning
Safe , Pure & Hygienic water
 Marketing strategy
 Safe & Hygienic
goes with purification process
CEO
BUSINESS HEAD
NATIONAL SALES
MANAGER
REGIONAL MANAGER
S/ E /N / W
AREA SALES
MANAGER
SALES CONSULTANT
COUNTRY HEAD
Sales Target (Regional) yearly
Region Sales in Cr Revenue in Cr
North 9 units Rs.126
West 17 units Rs. 238
East 8 units Rs. 112
south 16 units Rs. 224
year 2013 year 2014 year 2015
overhead 85 95 120
Promotion 90 100 110
Sales 550 700 750
0
200
400
600
800
1000
1200
Rsincr
Sales (target) Rs in cr
Colgate m water final

Contenu connexe

Similaire à Colgate m water final

Water Purifier Market in India by Abhinava Mishra
Water Purifier Market in India by Abhinava MishraWater Purifier Market in India by Abhinava Mishra
Water Purifier Market in India by Abhinava MishraAbhinava Mishra
 
natural mineral water
 natural mineral water natural mineral water
natural mineral waterAshish Gupta
 
ENTREPRENEURSHIP BUSINESS PLAN BY
ENTREPRENEURSHIP BUSINESS PLAN BY ENTREPRENEURSHIP BUSINESS PLAN BY
ENTREPRENEURSHIP BUSINESS PLAN BY Shahid Abbas Kahlon
 
Entrepreneurship Business Plan, AASKA MINERAL WATER , BY SHAHID ABBAS KAHLON ...
Entrepreneurship Business Plan, AASKA MINERAL WATER , BY SHAHID ABBAS KAHLON ...Entrepreneurship Business Plan, AASKA MINERAL WATER , BY SHAHID ABBAS KAHLON ...
Entrepreneurship Business Plan, AASKA MINERAL WATER , BY SHAHID ABBAS KAHLON ...Shahid Abbas Kahlon
 
Aaska mineral water, Business Plan by Shahid Abbas Kahlon Jutt
Aaska mineral water, Business Plan by Shahid Abbas Kahlon JuttAaska mineral water, Business Plan by Shahid Abbas Kahlon Jutt
Aaska mineral water, Business Plan by Shahid Abbas Kahlon JuttShahid Abbas Kahlon
 
Summer Training Project
Summer Training ProjectSummer Training Project
Summer Training ProjectkapilPathania
 
Summer Training Presentation
 Summer Training Presentation  Summer Training Presentation
Summer Training Presentation kapilPathania
 
Saras jaipur dairy projects report
Saras jaipur dairy projects report Saras jaipur dairy projects report
Saras jaipur dairy projects report ANKIT GANGWAL
 
Rural Marketing Tata Swach
Rural Marketing Tata SwachRural Marketing Tata Swach
Rural Marketing Tata SwachSruthi V V
 

Similaire à Colgate m water final (12)

Water Purifier Market in India by Abhinava Mishra
Water Purifier Market in India by Abhinava MishraWater Purifier Market in India by Abhinava Mishra
Water Purifier Market in India by Abhinava Mishra
 
natural mineral water
 natural mineral water natural mineral water
natural mineral water
 
ENTREPRENEURSHIP BUSINESS PLAN BY
ENTREPRENEURSHIP BUSINESS PLAN BY ENTREPRENEURSHIP BUSINESS PLAN BY
ENTREPRENEURSHIP BUSINESS PLAN BY
 
Entrepreneurship Business Plan, AASKA MINERAL WATER , BY SHAHID ABBAS KAHLON ...
Entrepreneurship Business Plan, AASKA MINERAL WATER , BY SHAHID ABBAS KAHLON ...Entrepreneurship Business Plan, AASKA MINERAL WATER , BY SHAHID ABBAS KAHLON ...
Entrepreneurship Business Plan, AASKA MINERAL WATER , BY SHAHID ABBAS KAHLON ...
 
Aaska mineral water, Business Plan by Shahid Abbas Kahlon Jutt
Aaska mineral water, Business Plan by Shahid Abbas Kahlon JuttAaska mineral water, Business Plan by Shahid Abbas Kahlon Jutt
Aaska mineral water, Business Plan by Shahid Abbas Kahlon Jutt
 
Summer Training Project
Summer Training ProjectSummer Training Project
Summer Training Project
 
Summer Training Presentation
 Summer Training Presentation  Summer Training Presentation
Summer Training Presentation
 
Analysis of mineral water industry of bangladesh
Analysis of mineral water industry of bangladeshAnalysis of mineral water industry of bangladesh
Analysis of mineral water industry of bangladesh
 
Oasis bottled water
Oasis   bottled waterOasis   bottled water
Oasis bottled water
 
Saras jaipur dairy projects report
Saras jaipur dairy projects report Saras jaipur dairy projects report
Saras jaipur dairy projects report
 
Rural Marketing Tata Swach
Rural Marketing Tata SwachRural Marketing Tata Swach
Rural Marketing Tata Swach
 
saurabh7
saurabh7saurabh7
saurabh7
 

Plus de Prashant Mahamulkar (10)

D & f m sea transport
D & f m  sea transportD & f m  sea transport
D & f m sea transport
 
Basic valuation concept final
Basic valuation concept finalBasic valuation concept final
Basic valuation concept final
 
Ceat pcm 19
Ceat pcm 19Ceat pcm 19
Ceat pcm 19
 
Family vs professional
Family vs professionalFamily vs professional
Family vs professional
 
Impulse
ImpulseImpulse
Impulse
 
Advertising
AdvertisingAdvertising
Advertising
 
Marketing Research presentation final
Marketing Research presentation finalMarketing Research presentation final
Marketing Research presentation final
 
Plantation
PlantationPlantation
Plantation
 
Globus
GlobusGlobus
Globus
 
Physical evidence marketing mix role 19
Physical evidence   marketing mix role 19 Physical evidence   marketing mix role 19
Physical evidence marketing mix role 19
 

Dernier

Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxYounusS2
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdfJamie (Taka) Wang
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceMartin Humpolec
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 

Dernier (20)

Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptx
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your Salesforce
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 

Colgate m water final

  • 1. Subject Group Members  Sales Management  MMM : 2ND YR – IV SEM  Prashant Mahamulkar – Roll no 19  Rajendra Sagare – Roll no 30  Avinash Ansurkar – Roll no 04
  • 2.  Mineral water is water from a mineral spring containing various minerals such as salts & sulphur compounds  No health – No growth  Life is water – Water is life
  • 3.  Bisleri  Himalayan  Kinley  Aquafina  Bailley
  • 4. Estimated at Rs 8,000cr (source: Times of India, Indian business study) Expected at Rs 10000 cr in 2013 Growing at a CAGR (Compound Annual Growth Rate)of 19% 0 10 20 30 40 50 Market Share % Rs. 0 5 10 15 20 25 30 Price per ltr
  • 5.  Price offering attractive to woo Market.  Retail Price Rs.14 ITEM Rs. Cap cost 0.25 Bottle cost 1.50 - 2.50 Treatment Cost 0.10 - 025 Lable cost .15-.25 Packing Cost 0.5 Transporatation cost 0.1 - 0.25 other (mis) cost 0.25 Total 10
  • 6.  Plant & facility North & west  Regional offices  Delhi  Mumbai  Bangalore  Kolkata
  • 8.  Segment For all people seeking hygienic drinking water  Target Group All age groups  Positioning Safe , Pure & Hygienic water
  • 10.  Safe & Hygienic goes with purification process
  • 11. CEO BUSINESS HEAD NATIONAL SALES MANAGER REGIONAL MANAGER S/ E /N / W AREA SALES MANAGER SALES CONSULTANT COUNTRY HEAD
  • 12. Sales Target (Regional) yearly Region Sales in Cr Revenue in Cr North 9 units Rs.126 West 17 units Rs. 238 East 8 units Rs. 112 south 16 units Rs. 224
  • 13. year 2013 year 2014 year 2015 overhead 85 95 120 Promotion 90 100 110 Sales 550 700 750 0 200 400 600 800 1000 1200 Rsincr Sales (target) Rs in cr

Notes de l'éditeur

  1. a spring of water that contains a significant amount of dissolved minerals.
  2. Bisleri: It becomes the synonym of mineral water in IndiaHimalayan: Himalayan is endowed with the wellness of vital organic minerals. The water is untouched and unprocessed, with a unique tasteKinley :Kinley water understands the importance and value of this life giving force. promises water that is as pure as it is meant to beAquafina : Aquafina goes through a five step state-of-the-art purification process to give consumers pure water and perfect tasteBailey’s : It is the 1st water brand to be issued an ISI certification. The 1st to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways