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Colgate m water final
1. Subject Group Members
Sales Management
MMM : 2ND YR – IV
SEM
Prashant Mahamulkar
– Roll no 19
Rajendra Sagare
– Roll no 30
Avinash Ansurkar
– Roll no 04
2. Mineral water is water from a mineral spring containing
various minerals such as salts & sulphur compounds
No health – No growth
Life is water – Water is life
4. Estimated at Rs 8,000cr
(source: Times of India, Indian business
study)
Expected at Rs 10000 cr in 2013
Growing at a CAGR (Compound Annual
Growth Rate)of 19%
0
10
20
30
40
50
Market Share
%
Rs.
0
5
10
15
20
25
30
Price per ltr
12. Sales Target (Regional) yearly
Region Sales in Cr Revenue in Cr
North 9 units Rs.126
West 17 units Rs. 238
East 8 units Rs. 112
south 16 units Rs. 224
13. year 2013 year 2014 year 2015
overhead 85 95 120
Promotion 90 100 110
Sales 550 700 750
0
200
400
600
800
1000
1200
Rsincr
Sales (target) Rs in cr
Notes de l'éditeur
a spring of water that contains a significant amount of dissolved minerals.
Bisleri: It becomes the synonym of mineral water in IndiaHimalayan: Himalayan is endowed with the wellness of vital organic minerals. The water is untouched and unprocessed, with a unique tasteKinley :Kinley water understands the importance and value of this life giving force. promises water that is as pure as it is meant to beAquafina : Aquafina goes through a five step state-of-the-art purification process to give consumers pure water and perfect tasteBailey’s : It is the 1st water brand to be issued an ISI certification. The 1st to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways