prepared by prashant

1. RETAIL MANAGEMENT
MMM – I SEM 2ND YEAR
GROUP NO.6:
Prashant Mahamulkar – 19
Rajendra Sagare – 30
Avinash Ansurkar – 4
Pravin D’souza – 11
Shriram Mane - 21

2. AN OVERVIEW
• Launched in january 1998
• 1st store opened in 1999 at indore
• Followed by 2nd in chennai

3. PROMOTING CELEBRATIES

4. LOGO
• Stylish font & defines being trendy

5. TAGLINE
• “FASHION FOR A CHANGING WORLD”

6. PRODUCT
• The' iconic youth fashion brand in India

7. PRICE
• Affordable garments that are trendy and fashionable and
keeps pace with the changing trends.
• Starting range is around 300 Rs.
• Price differs according to the brand

8. PLACE
• STORE LOCATIONS
• Pune
• Chennai
• Mumbai
• Indore
• Jalandar
• Kolkata
• Nagpur
• Raipur
• Varanasi etc…..

9. PROMOTION
• Through newspaper,
• Through magazines,
• Through hoardings
• Along with fashion weeks
• Kareena kapoor endorsing the brand and also its summer,
winter collections and sale.

10. PEOPLE
• Values its consumers the most
• Value each and everyone associated to them

11. PROCESS
• Globus is always on maintaining an edge in fashion
• Adopt a process which is full of research

12. PHYSICAL EVIDENCE
• “product gets the customer to your store the first time, but
service ensures he comes back again”
• Ensures quality services

13. COMPETITOR
• Charagh Din
• HG Retail Solutions Pvt Ltd
• Koutons Retail India Limited
• Spykar Lifestyles Pvt Ltd
• Ginni & Jony Ltd
• Khadims India Limited

14. FUTURE PLAN
• Globus combines state-of-the-art international information
technology,
• The highest quality of human resources and sustained
financial commitment to realize its long term vision.
• They are rapidly expanding and their target is to have an
additional 100 fashion stores by the end of 2017.

15. CONCLUSION
• Celebrity endorser
• Communicates both range and the prices upfront
• Does not showcase low end apparel but advertises expensive
clothes
• Has a fixed visual grammar and ensures that the
communication is dynamic
• Has a very international feel to it
• No vernacular advertising