Regression analysis: Simple Linear Regression Multiple Linear Regression
Marketing Research presentation final
1. Subject
Group Members
Marketing Research
MMM : 2ND YR – IV
SEM
Prashant Mahamulkar –
Roll no 19
Rajendra Sagare – Roll
no 30
Avinash Ansurakar –
Roll no 04
Pravin D’Souza – Roll
no 11
Sriram Mane – Roll no
2. Estbl in feb 1981
Actual production started in 1983
Maruti 800 was 1st model manufactured & still producing
Joint venture with japanese multinational Suzuki Motor
Corporation
Suzuki motor corporation is no 1 car manufacturer in india
for hatchback & sedan class segment from last 3 decades
3. Maruti suzuki india ltd. has been leader of indian car market
for over 2 & a half decades
It has 2 manufacturing units located at Gurgaon & Manesar
Having combined capacity to produce over 1.2 million
(1,200,000) vehicles annually
Maruti suzuki offers wide ranges of cars across different
segments & it offers 15 models brands
Nearly 75,000 people are employed directly by Maruti Suzuki
and its partners
4. Attractiveness of the Industry is analyzed through Porters Five
forces and also Value Chain to get idea about how the
operational activities and production activities are performed
Porter Generic strategy to understand about cost
differentiation and focus strategy and added value so that
customer can differentiate Maruti product with other players
Increasing fuel cost & rate of interest
Competition from other manufacturers
Decline in market share by 20%
Lack of Govt. support
Lack of R& D Facilities
5. To analyze the overall level of customer satisfaction
To find out whether there is a relation between customer
service & customer satisfaction
To determine relationship, if any between the variables
6. Statement –
“To find out the dependency of customer service of Maruti
Suzuki lndia Ltd to its customer satisfaction”
7. Ho : There is no relation between customer service &
customer satisfaction
H1 : There is a relation between customer service & customer
satisfaction
8. Quantitative Research is being conduct
Because surveys connected to a large number of respondents
Because research demand to find out relationship between
variables
9. Delivery process
Delivery timing
Performance of sales person
Dealer facility & location
Paperwork & deal
After sales service
10. Methods are basically of these types-observation,
experimentation and survey
Survey method of data collection because in the Market we
can gather a wide range of valuable information on over
behaviour of consumer for product
Sources of information: through Primary & secondary Data
11. Primary data: Primary data is that which data collect in new by
primary sources QUESTIONNAIRE
These questions are collected from existing as well as new
customers. It includes pre sales & post sales experience.
12. Secondary data: these data already exist in
the companies magazines we collect the
secondary data from:- •auto Magazines &
news papers • Journals • Internet •
Annual Reports
13. Sampling plan is to decide the population for study of
research
Total sampling for research is 100 for different areas of
Mumbai
14. We can collect data through the data collection source which
often contains following activity
- Pre collection activity : agree on goals, target data
- Collection : data collection
- Present findings : form of sorting, analysis
15. Report is likely to be discarded well before the end
It contains important new knowledge & findings
Steps:
1) Title
2) Introduction
3) Objective
4) Materials
5) Result
6) conclusion
7) Recommendation
8) Acknowledgement
9) Reference