This document summarizes marketing strategies for an online financial literacy platform that utilizes multi-level marketing and a rewards point system. Key elements include asking customers to invest $1 to purchase company shares and earn more shares as they recruit others, and allowing members to earn redeemable reward points through question/answer participation, consultations, software development, gaming and other activities on the website and portal. Feedback is gathered through interviews and surveys, and strategies aim to scale customer base to over 10 million while ensuring cash inflows exceed costs.

1. Technology Entrepreneurship course
(Prof .Eesley, Stanford online)
Venture Lab
Assignment submission-
Marketing-
plan,analysis,execution,revenue,feedback
Team – TechPreneurs
Team Member(s) : Prashant Sahay

2. Games and
contests
Stock Alert :
* Sample site taken from internet to illustrate the idea of our prototype

3. How do we intend to achieve our
Our value proposition value proposition.
1. Help millions learn finance in simple and easy
1. Multi level marketing - To attract new members
language in which they can understand the concepts
and apply them in all basic and daily transactions. and retain existing ones.
2. Have holistic approach towards finance to make 2. Investment in the company- One can buy stake in
use of it in daily walk of life. our company for as low as $1 . By virtue of multi
3. Provide innovative interactive means using layered membership escalation , the stake of all
articles, videos. podcasts. slideshows. images, etc to existing members grow with each new member in
help everyone easily grasp concepts. the chain.
4. Penetration in rural area which is otherwise 3. Gaming/contests/puzzles to attract masses not
isolated with respect to financial knowledge and to interested in finance but in entertainment .
build a large network of co –owners and 4.Personalized end to end solutions to members –
collaborators of our company.
a. Members driven – Members ask and other
members reply . Forum based.
b. Expert driven- Members ask and solutions
provided by our panel of experts/consultants.

4. Key features of our literacy site : finfreedom.com
1. It is based on concept of multi level marketing wherein one customer recommends the website to other .
Customer 1 can buy stake in our co. by investing some money .After that ,he needs to get others to invest
in our co. and based on the no. of customers made by 1st customer and his subsequent links, the share of
all in the chain will keep on increasing.
2. It caters to needs of students in high schools .This has been an untapped segment so far and we propose
to attract this customer base by including games, reward points, goodies, free educational trip etc. to
students who perform well over weeks.
3. We intend to educate masses in rural regions primarily because about 65 % of population of emerging
nations still reside in rural areas. We plan to attract them by organizing village fairs, weekly educational
classes in village community centers.
4. We have also identified armed forces ,small businessmen and retired professional as our potential
customers .We intend to contribute to the rehabilitation of retired personnel and army veterans. We
would offer then our” know all “ software at throw away prices as a part of our corporate social
responsibility.
5. Though we intend to educate the masses through online media primarily, we will also resort to franchise
model of business .this will bring in cash for us which can thus be applied in further growth of the project.
6. We intend to host weekend lectures on all major FM radio channels.
7. We intend to target the departmental stores and stationaries to stock and sell our learning tools like
workbooks bearing key fin concepts.
8. For ladies /households ,We intend to partner with DTH TV operators to include our educational software in
their package so that ladies could learn at ease in home while watching TV.
9. For students or youth not interested in finance but in entertainment, we intend to attract their attention
by advertising our product on popular entertainment sites like fb, youtube etc. .we intend to trap this
segment by introducing fun games like finance-ville etc.
10. No joining fee. Nominal software usage charge. Redeemable reward points.
11. We also intend to provide expert consultancy solutions (end to end) by one user to other. The idea is that
on a forum a member may post his problem(s). This problem will be open an any other viewer can see it
and provide his solutions . All solutions will be ranked/graded by other members and the solution getting
maximum votes/likes will get reward points.
12. We intend to provide professional consultancy solutions for critical problems through our pool of experts.
This will be chargeable.

6. Strategy 1 Marketing ideas / brainstorming
Parameters to judge the viability
S.no. Multi-level marketing
of my marketing ideas
Have you taken feedbacks from all media possible, on this
1 yes. Interviews, surveys and online questionnaire.
idea?
2 What is the estimated cost incurred on its launch? nominal
3 How big is your customer base? (estimate) 10 million with a growth rate of 3-5 % per annum.
1. We will ask the potential customer to invest in our co. with $1 and thus he
purchases a small share in our company.
4 What is your strategy for launching it ?
2. With the help of multi level Marketing, his share grows with the number of
people he brings into the company for investments.
5 Practical/feasible? yes
6 Media for it? website, print, Word of mouth
7 Measures to reduce on cost of marketing? none since expense on it is low.
1. must check if the cash inflow is always greater the cash out flow.
2. make it lucrative by attaching this scheme to rewards/badge points.
8 Key Suggestions from potential end users ?
3.benefits only if implemented on large scale. So you need to use this tool
vigorously and exhaustively.
Incorporated changes in marketing strategy based on
9 yes. Share ratio decided based on positive balance of cash flow.
feedbacks?
10 Differentiating factor ? never been tried in fields of financial literacy.
11 Potential revenue that this strategy can generate/year? $ 200 million
12 Loopholes ? it may collapse if > 100 million people invest within one year.
13 Remedial actions to plug the loop holes? Offer it by invitation for first few months to check on huge influx of people.
14 Resources that you will need? web media, human developers, paypal , banking institutions
15 Priortity ? 1

7. Strategy 2 Marketing ideas / brainstorming
Parameters to judge the viability of my marketing
S.no. Reward points
ideas
1 Have you taken feedbacks from all media possible, on this idea? yes. Interviews, surveys and online questinonaire.
2 What is the estimated cost incurred on its launch? nominal
3 How big is your customer base? (estimate) 10 million with a growth rate of 3-5 % per annum.
1. We will ask the potential customer to become
members of our web portal (free of cost) and win reward
points for :
1. question/answers
4 What is your strategy for launching it ? 2.consultancy solutions
3.software developments
4.gaming
5.other activities
2. Rewards points redeemable for goodies.
5 Practical/feasible? yes
6 Media for it? website, print, Word of mouth
7 Measures to reduce on cost of marketing? none since expense on it is low.
1. must check if the reward scheme is always in favor of
companys' revenue inflow.
2. make it lucrative by attaching this scheme to multi
8 Key Suggestions from potential end users ?
level marketing.
3.benefits only if implemented on large scale. So you
need to use this tool vigourously and exaustively.
yes.reward points decided based on positive balance of
9 Incorporated changes in marketing strategy based on feedbacks?
cash flow.
10 Differentiating factor ? never been tried in fields of financial literacy.
11 Potential revenue that this strategy can generate/year? $250 million
it may collapse if > 100 million people invest within one
12 Loopholes ?
year.
Offer it by invitation for first few months to check on
13 Remedial actions to plug the loop holes?
huge influx of people.
web media, human developers, paypal , banking
14 Resources that you will need?
institutions
15 Priortity ? 2