The document outlines a communication strategy for the Ganga River Basin Management Plan (GRBMP) project. It discusses identifying and analyzing stakeholders, setting communication objectives, developing key messages, and selecting communication channels. The objectives are to increase stakeholders' knowledge of the project, gain their support, and encourage practices that protect the Ganga river. The strategy proposes analyzing how the project meets stakeholders' interests, formulating specific and measurable objectives, conveying simple messages through various channels, and evaluating the communication activities.
2. GRBMP objective
Clean & Pure
Flows Continuous & Un-Polluted
Adequate space for various river
functions
Function as an ecological entity
Ganga
3. Our understanding
Communication strategy is a way to ensure
that communication efforts help
achieve the project’s goals & that
they are coordinated and effective.
4. Process we propose to follow
Identify and analyse audiences
Define communication objectives
Decide on the messages to convey to our audiences
Select the channels to use
Create a communication work plan
Evaluate our communication activities
5. Identifying and analyzing major
Stakeholders
• Understanding Stakeholder's Current Situation
• Take the audience’s current
knowledge
attitudes
practice
need
into account.
6. Communication objective for each
stakeholder
• will be in accordance with project objective
• Objective - to gain faith and trust of
stakeholders about the project.
8. How?
Desired change in:
Knowledge They should be informed about project
activities in their town/ village/ city
Attitudes They should be ready to support the project
activities in their area
Practice They will adopt processes which will be less
harmful to the river and act responsible
towards the water source ( catchment/ ponds
etc ) fed by river Ganges.
Overall more aware of environment ,steps
taken towards long term benefit and not short
term
10. Relating project objectives to
stakeholder needs
Communication Objective
Project objective Stakeholder’s interests and needs
11. Formulating the objective
This will help to:
• focus on communication activities,
to design messages and choose the
right communication channels; and
• monitor and evaluate activities.
Make your
objective...
Specific
Measurable
Appropriate
Realistic
Time-bound
12. Converting objective to message
Think of the basic messages you want to
convey.
• messages should address the
stakeholder’s interests and attract their
attention
• should be kept simple.
13. Examples of key messages
• Swacha Gram , Nirmal Gram
• Clean river- healthy family
• Clean water , prosperous farms
14. Communication channels
• Broadcast ( TV, radio, traditional announcement
systems
• Outdoor activities, Entertainment ( theater,
documentaries etc),
• Internet
• one on one meetings / workshops etc
• Local civil society agencies, Government offices
• Gram Sabha meeting, Gram Panchayats meeting
, Municipality council meetings.
• Posters , banners
• Schools, education institutions
Internet
impact
(6 months)
2000 page
views
withing a
month of
publishing
1028 views
Video -132
views
15. Communication Work Plan
• A plan with execution dates
• Physical targets to be achieved
• Financial budgeting for activities
• Manpower allocation of activities etc