26. SEO missions
Tactic 1: SEO for x but not y.”
“People know us
“Certain people don’t know us.”
“People go to competitors.”
“No one knows us. We’re so alone.”
27. SEO missions
Tactic 1: SEO for x but not y.”
“People know us
“Certain people don’t know us.”
“People go to competitors.”
“No one knows us. We’re so alone.”
28. Tactic 2: Social Media
Win hearts and minds.
Small effort for short
lived effects.
29. Social media missions
Tactic 1: SEO us enough.”
“People don’t know
“People don’t use us enough.”
“Our audiences need to meet.”
“Our audience don’t work for us.”
30. Social media missions
Tactic 1: SEO us enough.”
“People don’t know
“People don’t use us enough.”
“Our audiences need to meet.”
“Our audience don’t work for us.”
31. Tactic 3: PPC advertising
Needed for aggressive SEO
invasions. Targeted for
focused, short-term wins.
32. PPC missions
Tactic 1: to sell more X.”
“We need SEO
“We need people to know Y.”
“We need aggressive SEO.”
“We don’t have time to wait.”
33. PPC missions
Tactic 1: to sell more X.”
“We need SEO
“We need people to know Y.”
“We need aggressive SEO.”
“We don’t have time to wait.”
34. Tactic 4: Email marketing
Squeeze existing users.
So targeted you can see
the whites of their eyes.
35. Email missions
Tactic areSEO things
“There 1: so many
our customers could be doing!”
“There are so many things
our customers should know!”
36. Email missions
Tactic areSEO things
“There 1: so many
our customers could be doing!”
“There are so many things
our customers should know!”
37. digital marketing must match your
individual problems and culture
because without a custom fit, you’re
missing the point.
38. digital marketing must match your
individual problems and culture
because without a custom fit, you are
missing the point.
39. digital marketing must match your
individual problems and culture
because without a custom fit, you are
missing the point.
40. digital marketing must match your
individual problems and culture
because without a custom fit, you are
missing the point.
41. digital marketing must match your
individual problems and culture
because without a custom fit, you are
missing the point.
42. digital marketing must match your
individual problems and culture
because without a custom fit, you are
missing the point.
43. digital marketing must match your
individual problems and culture
because without a custom fit, you are
missing the point.
44. digital marketing must match your
individual problems and culture
because without a custom fit, you are
missing the point.
45. digital marketing must match your
individual problems and culture
because without a custom fit, you are
missing the point.
46. digital marketing must match your
individual problems and culture
because without a custom fit, you are
missing the point.
47. digital marketing must match your
individual problems and culture
because without a custom fit, you are
missing the point.
48. digital marketing must match your
individual problems and culture
because without a custom fit, you’re
missing the point.
49. digital marketing can match your
individual problems and culture
because it’s designed to be custom fit.
53. campaigns are the way to market
digitally because without targeting
you’re just paying to spam.
54. campaigns are the way to market
digitally because without targeting
you’re just paying to spam.
55. “Strategy without tactics is
the slowest route to victory.
Tactics without strategy is
the noise before defeat.”
56. The Mission
The Climate
The Ground
The Leadership
The Method
“Strategy without tactics is
the slowest route to victory.
Tactics without strategy is
the noise before defeat.”
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