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Precedent’s Finance Forum
 2012

 Integration or isolation?
 The digital landscape for UK financial services




May 2012
Digital Finance Forum 2012
Effective digital strategy
    Mark Sherwin – Commercial Director
Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
The internet is the first thing that
humanity has built that humanity doesn’t
understand, the largest experiment in
anarchy we have ever had
Eric Schmidt, CEO Google




Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
Unique Value Creation
Michael Porter




Digital Finance Forum 2012   #PrecSem
Strategy is about making choices;
what to do - and what not to do.
Michael Porter




Digital Finance Forum 2012   #PrecSem
If I’d asked my customers what
they wanted they’d have said
a faster horse! Henry Ford




Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
Digital Finance Forum 2012   #PrecSem
Harnessing the power of the internet is
harnessing the power of your people
Mark Sherwin




Digital Finance Forum 2012   #PrecSem
Corporate communications              Online community




Digital Finance Forum 2012     #PrecSem
Digital Special Ops Team   Online community
Digital Special Ops Team   Online community
Advocates and ambassadors   The Social Network
Digital Finance Forum 2012   #PrecSem
If you don’t like change,
        you’re going to like
        irrelevance even less

        General Eric Shinseki, retired Chief of Staff, U. S. Army




Digital Finance Forum 2012           #PrecSem
Think big

  Start small
                                  Act quickly

Digital Finance Forum 2012   #PrecSem
Find our Precedent group       and follow us at
on LinkedIn for a chance to    @precedentcomms for
find out more about our        Precedent news, seminar info
seminars, network, share       and general observations
ideas and quiz the Precedent   #PrecSem
team on seminar issues and
more!
Dates for your diary in       2012
   Seminars

   Membership Organisations: Big Questions,
   Digital Answers?
   London – 27th June, 13th September

   Putting mobile first
   Edinburgh – 29th June



Digital Finance Forum 2012
#PrecSem

Digital Finance Forum 2012   #PrecSem

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Seminar Part Three: Integration or Isolation?

Notes de l'éditeur

  1. Aviva You are the big picture campaign
  2. Aviva You are the big picture campaign
  3. Aviva You are the big picture campaign
  4. We’re a digital design agency with brand at it’s coreSpecialise in the Education sectorOffices in UK and AustraliaA significant proportion of our work is research in our base countries but also throughout AsiaSome paid for some just for fun!
  5. Car insurance – home page
  6. We’re a digital design agency with brand at it’s coreSpecialise in the Education sectorOffices in UK and AustraliaA significant proportion of our work is research in our base countries but also throughout AsiaSome paid for some just for fun!
  7. Close to home – research, product dev, mood
  8. We’re a digital design agency with brand at it’s coreSpecialise in the Education sectorOffices in UK and AustraliaA significant proportion of our work is research in our base countries but also throughout AsiaSome paid for some just for fun!
  9. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  10. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  11. User needs to immediately understand the unique added value this site can offer
  12. That doesn’t mean trying to do everything fairly well – at the expense of doing a few things very well
  13. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  14. Instead need to cut through the volume of content and instead focus on delivering a few compelling services excellently
  15. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  16. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  17. With a roadmap to achieving it – prioritised and set against the corporate objectives
  18. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  19. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  20. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  21. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  22. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream
  23. In terms of 1 Recruitment and brand reputation2 throughout the student experience3 As a revenue stream