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Kristin Ortiz
          Punishment Athletics




WELCOME
Tito Ortiz
          Punishment Athletics

  Huntington Beach Bad Boy


WELCOME
psychological Assessment



   aders     Bra ins    C razy
                                 Party
 Le



WELCOME
Understanding MMA
 The importance of Merchandising
 Athlete Sponsorship & Celebrity Involvement
 Marketing & advertising




OVERVIEW
The Beginning
MMA Started about 80 years ago
In 1993 MMA came to the US
MMA Today
represents the center of athletic
competition
Sponsorship
Event Name & Date                                Attendance       Gross Sales    
Randy Couture vs. Pedro Rizzo - 11/02/01           4,295           $502,550
Randy Couture vs. Chuck Liddell I - 06/06/03       5,517            $645,140
Randy Couture vs. Tito Ortiz - 09/26/03             7,593           $1,127,985
Chuck Liddell vs. Tito Ortiz - 04/02/04             9,129           $1,444,020
Anderson Silva vs. Rich Franklin - 10/14/06         8,913           $1,790,490
Randy Couture vs. Chuck Liddell II - 04/16/05      12,643           $2,575,450
Quinton Jackson vs. Chuck Liddell - 05/26/07        12,191          $4,304,740
Chuck Liddell vs. Tito Ortiz II - 12/30/06          12,191          $5,397,300




 THE PEAK OF MMA
MMA is breaking all stereotypes
 When it comes to its fan base. Long-regarded as a fringe sport with a fan
 base of young men, MMA is quickly being embraced by a much larger and
 more diverse fan base.



 More women

 MORE MIDDLE CLASS

 SETTING ALL TIME ATTENDANCE RECORDS




MMA FANS
Input Video Here




MMA FANS
Tito Ortiz Presentation
Tito Ortiz Presentation

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Tito Ortiz Presentation

  • 1.
  • 2. Kristin Ortiz Punishment Athletics WELCOME
  • 3. Tito Ortiz Punishment Athletics Huntington Beach Bad Boy WELCOME
  • 4. psychological Assessment aders Bra ins C razy Party Le WELCOME
  • 5. Understanding MMA The importance of Merchandising Athlete Sponsorship & Celebrity Involvement Marketing & advertising OVERVIEW
  • 6. The Beginning MMA Started about 80 years ago In 1993 MMA came to the US
  • 7. MMA Today represents the center of athletic competition
  • 9. Event Name & Date      Attendance     Gross Sales     Randy Couture vs. Pedro Rizzo - 11/02/01   4,295 $502,550 Randy Couture vs. Chuck Liddell I - 06/06/03   5,517 $645,140 Randy Couture vs. Tito Ortiz - 09/26/03 7,593 $1,127,985 Chuck Liddell vs. Tito Ortiz - 04/02/04   9,129 $1,444,020 Anderson Silva vs. Rich Franklin - 10/14/06   8,913 $1,790,490 Randy Couture vs. Chuck Liddell II - 04/16/05 12,643 $2,575,450 Quinton Jackson vs. Chuck Liddell - 05/26/07   12,191 $4,304,740 Chuck Liddell vs. Tito Ortiz II - 12/30/06  12,191 $5,397,300 THE PEAK OF MMA
  • 10. MMA is breaking all stereotypes When it comes to its fan base. Long-regarded as a fringe sport with a fan base of young men, MMA is quickly being embraced by a much larger and more diverse fan base. More women MORE MIDDLE CLASS SETTING ALL TIME ATTENDANCE RECORDS MMA FANS