Oracle Embedded

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Oracle Embedded

Agenda

• Partnering with Oracle <Insert Picture Here>

• Oracle’s Embedded Initiative
• Oracle Embeddable Products
• Embedded Software License Program
• Next Steps

Importance of Partners to Oracle
We Are Committed to Your Success

• Oracle is dedicated to helping your business succeed

• Oracle adds to your bottom line by:
• Integrating the power of Oracle
technology, marketing and sales
Oracle
• Helping you meet the Revenue
needs of your customers Oracle Opportunities
Partner
• Helping you compete — Oracle
Network
Brand
and win Equity
Oracle
Technology

Oracle helps our partners add to their bottom line!

The Result

Your products are more robust
and competitive
You maximize revenues by
increasing revenue streams and
reducing cost

Increased ROI with Oracle

IBM
• Multiple touch points • Reduced touch points
MSFT • High support costs • Lower support costs
• High security risks • Low security risks
• Unreliable systems
ORCL • High reliability
BEA • Intermittent availability • Increased availability
Home- • Low scalability • Increased scalability
Grown

Your Solution Today Your Solution with Oracle

We Can Help You Succeed

Seamlessly integrate Oracle product and
technology superiority into your solutions

Leverage Oracle’s technical, marketing and sales
efforts to strengthen your brand

Access to the Oracle Ecosystem

Why Partner with Oracle
Access to Oracle’s Ecosystem – Partners, Customers and Solution Catalog

INCREASE
REVENUES ACCESS ORACLE’S ECOSYSTEM

Comprehensive Tech Stack
Proven, fast, scalable, secure, available technology that is deployed in
devices, appliances, desktop, enterprise and carrier-class systems
Oracle’s market-leading Information Architecture

DECREASE
COSTS

COMPREHENSIVE TECH STACK
PROVEN, FAST, SCALABLE, SECURE & AVAILABLE

ACCESS ORACLE’S ECOSYSTEM

Brand Recognition
Leverage Oracle technology, marketing and sales to strengthen your brand

BRAND RECOGNITION


INCREASE

R&D and Tech Support
Oracle provides the easiest to integrate technology now, and in the future

R&D AND TECH SUPPORT
DECREASE
BRAND RECOGNITION COSTS



We’re the Market Leader
#1 database and application company in the world

MARKET LEADER


BRAND RECOGNITION


INCREASE

The Bottom Line
WE DON’T MAKE MONEY UNLESS YOU MAKE MONEY

MARKET LEADER


BRAND RECOGNITION



Oracle: Focus on Embedded

• Growing opportunity for embedded
• More devices with faster processors and greater storage
• Higher network bandwidth  enables edge computing
• Sensor-based computing  massive data volumes at the edge
• New services (Web services, telco services, SaaS)
 always-on, carrier-class scalability, real-time performance

• 17 billion devices on the Internet by 2012 (source: IDC 1)
• Not all in the data center  at the ―edge‖
• Need to be autonomic and self-managing  embedded

• Oracle offers a full range of embeddable databases
• Provides choice and flexibility for developers – reduced development
time, cost and risk
• Oracle strongly committed to the embedded space

1. IDC estimates the embedded DBMS market was $1.3 billion in 2005 and will grow to $2.2 billion by 2010.

Where Oracle Is Embedded

OEM Hardware Device ISV Application System
Embedding Embedding Embedding

• Hardware embedded includes Oracle software within the hardware product itself
• Applications embedded uses Oracle software embedded into a software application
• Systems embedded is either of the above where there is a connectivity component

In all cases, the Oracle software is invisible to the user.
The implementer markets, sells and supports the device/application/system.

Benefits of Embedding

• Complete, turnkey solution:
Reduce dependencies on external components

• Faster, cheaper deployment:
Install and configure all components automatically

• Unattended operation:
Run without human administration

• Low TCO:
Lower implementation, licensing, hardware, and administration costs

• “One-stop” support:
Deliver superior support to your customer by becoming your customer's
single point of contact

Oracle #1 Embedded Databases

Oracle 23.2%

Progress
14.1% Other
20.9%
IBM
11.8%

Microsoft
Sybase 9.5%
InterSystems
10.3%
10.2%

Oracle Growth 23.3% vs. Industry Growth 11.7%

Source: IDC, Dec 2007 – ―Worldwide Embedded DBMS 2007-2011 Forecast and 2006 Vendor Shares‖

Example Embedded Database Partners

Example Oracle Fusion Middleware Certified
ISVs
Financial Services Healthcare Manufacturing Retail Education

Tools Content Mgmt Integration Identity Mgmt Government

Oracle’s Embeddable Products
Example Industries

Telco Defense Manufacturing Healthcare Finance High Tech

Hardware Software
e.g. Mobile Devices, Consumer Electronics, Appliances, e.g. Mobile Services, OSS/BSS, Asset Management,
Networking Equipment, Point-of-Sale, Defense Systems Monitoring, Enterprise Infrastructure Software

Oracle Fusion Middleware

Oracle Databases

21

Oracle Embeddable Databases

Oracle Database is a full-featured, relational, client-
server database

TimesTen is a relational, in-memory database for
blazing fast response times and real-time data caching.

Berkeley DB is a family of non-relational, in-memory or
on-disk databases providing very high performance.

Oracle Lite is an end-to-end mobile application
deployment solution comprised of a mobile database
and a Mobile Server that provides
synchronization, provisioning and device management.

Oracle Embeddable Databases

Mobile Devices
Telematics
Gateways / Routers Field Force Automation
Storage & Systems Mgmt Point-of-Sale Devices
Financial Applications Security / Authentication Distributed Asset Mgmt

Mission-Critical Business IP Multimedia Systems Mobile Services Software
Applications Telco Softswitches Appliances
Financial and ERP Systems Call Centers / CRM
Provisioning and
Management

Mobile
Applications
Edge Applications
Data Center
Applications

Which Embeddable Database?

Choose Oracle Database when:
• Advanced features (spatial, triggers, stored procedures) are required
• Clustering via RAC or integration with Fusion Middleware is required
• Footprint is not a constraint

Choose Oracle TimesTen In-Memory Database when:
• Low latency and high throughput required
• Oracle caching is needed
• SQL is required
• Database fits into memory

Choose Oracle Berkeley DB when:
• Low latency and high throughput required
• Data access is predictable
• XML/XQuery is required

Choose Oracle Database Lite when:
• Synchronization to Oracle Database is required
• Small footprint is required
• SQL is required

Oracle Application Server
Oracle Fusion Middleware is
comprehensive, integrated, hot-pluggable and
unbreakable

Oracle Embedded Platform Summary

• Leader in data management
• Leader in innovation
• Global resources
• Proven and mature
• Platform strength
• Quality, Resilience, and Security
• Complete offering
• Broad choice of products
• Databases, Middleware, Tools

Partner Sales Scenarios
ISV and Oracle

CoSell
Price their Partner E-Business
own products Discount Schedule,
based on volume
ISV and Oracle Starts at
each sell directly 30% Discount
to end-user Full Use
Resell 60% Discount
to partners
Unaltered, unrestricted Application
Specific
programs with all
functions intact that ASFU See Discount
a partner resells to Matrix
the end-user Restricted license type
Embedded
ESL
sold by an ISV in
conjunction with its
Application Package.
Restricted license type
sold by an ISV embedded
in its Application Package.

What is an Embedded Software License (ESL)?

Characteristics ESL ASFU Full Use
Does your company sell pre-packaged,
commercially available applications?   
Are customizations required for end users?
  
Do end users / customers expect to have access to
the Oracle Programs to modify the data schema?   
Does more than one Application Package run on
the Oracle Programs?   
All updates for the Oracle Programs delivered via
updates to the partner solution / application   
Partner provides technical support
  
Does Oracle need to assist the partner with the
end-user sale?   

ESL Requirements

• Packaging and installation
• Pre-set configurations
• Tight coupling of application with the Oracle Programs
• Access
• Administration, reporting and data transfer provided for via the
application interface
• Services
• All provided by partner
• Distribution
• Oracle ESL license needs to be included with each sale of the
application with Oracle embedded in it

Partnership Options That Fit Your
Business
• Join OPN – receive $300K worth of benefits with a
$1,995 investment

$1995
300K Oracle annual sales—
$1995 highest level of partnership
100k Oracle
$1995 competency & commitment
annual sales
No sales
commitment

Resources and Benefits
Get Enabled

• Free online sales and
technical education
• 35% discount on
instructor-led classes
• Training roadmaps
• Free Oracle Certified
Join Enablement Professional (OCP)
exam vouchers
Interaction Center
• Free access to Oracle
University online library

Technical Assistance

• Free licenses to develop and demonstrate your
solutions
• Free software updates
• Supported technical requests via phone and web
• Access to PTS for adopting new technology
• Integration of ISV solutions with Oracle applications
(Application Integration Initiative*)
• Release control documents for Oracle applications

*Available only to Certified and Certified Advantage partners

Market Your Solutions

• Access to Market Development
Funds (MDF)*
• Use of Oracle partner branding
and logos
• Demand generation activities
through Business Development
Initiatives
• Opportunities for partnering
through Solutions Catalog

*Available only to Certified and Certified Advantage partners

For More Information

http://search.oracle.com

Embedded

or

Embedded Development Center on Oracle Technology Network (OTN):

http://www.oracle.com/technology/tech/embedded/index.html
http://www.embedwithoracle.com/

Oracle Embedded

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