In this complimentary webinar, Toby Ward, CEO of Prescient Digital Media, and Shel Holtz, Principal at Holtz Communication + Technology discuss Employee Engagement & the Intranet.
4. World Leading Intranet Experts
• 13 years of profitable history
• Dozens of Fortune 500 Clients
• World-renowned intranet experts
• 200+ intranet projects
• Deep SharePoint expertise
First to study & formally define “social intranet”
5.
6. Shel Holtz
• More than 35 years of organizational communication
experience
• Principal of Holtz Communication + Technology
since 1996
• Focus on digital, internal and corporate
communications
– A pioneer in organizational use of digital communication
• Clients include PepsiCo, International Monetary Fund, Robert Half
International, Johns Hopkins Medicine, Owens-Corning
• Services include audits, strategic planning, project management,
training
www.holtz.com
shel@holtz.com
@shelholtz
415.881.7435
13. Engagement
• An “engaged employee” is one who is fully absorbed by and
enthusiastic about their work and takes positive action to
further the organization’s reputation and interests.
• “Engaged employees” contribute discretionary effort for their
organizations.
• “Engaged employees” find meaning in their work.
19. Communication and engagement
• Improved interactions
• Greater trust
• Greater understanding
• Improved efficiency
• Better performance
• Enhanced gratification
Companies that
communicate
effectively are
4xmore likely to have
high levels of
engagement
26. Employee ambassadors
• Actively share news about the organization
• Use social media and word of mouth
• Trained on how and why to share
• Recognized and rewarded
27. Volunteers
• The best ambassadors are volunteers
• Employees who are passionate and enthusiastic
28. Training counts
• Develop an “ambassador toolkit” that outlines key messages
• Strategy must include executive management
• Support with social media
45. Creates passionate employees
• Employees want to be passionate and proud
• It makes work better
• Evangelizing for the brand
46. • 68% view the
intranet as
crucial to their
jobs
• 52% are more
satisfied to be
an IBM
employee
because of
information
obtained on
the intranet
47. Creates community
• A brand ambassador program creates conversation
• Create a private intranet group or private Facebook group
– Serve as a social bulletin board for these employees and will serve as a home
for conversation and feedback
– Networking socially
48.
49.
50. Promote externally
• The more enthusiastic the employee, the more they promote the
brand / products externally
51. Encourages creativity
• Gives people something new to do
• Encourages evangelism
• Creating new ways to show off the brand / products
52.
53. Finding talent
• Uncover employees that are active in social media and aren’t part
of your PR or Marketing teams
54. Key lessons
• Active communications
• Executive leadership
• Two-way conversations
• Rewards and recognition
• Intranet at the center
55. Engagement & The Intranet
Technology
(Intranet &
Social Media)
Active
Communications
Executive
Leadership
Two-way
Conversations
Rewards &
Recognition
Evaluate
Planning