What makes a great intranet? What do the best intranets on the planet look like? How did they get there? This informative 60-minute webinar with intranet expert Toby Ward showcases the most important ingredients of a successful intranet, with plenty of examples from great intranets.

1. Top 10 Master Ingredients
for a Great Intranet
Toby Ward & Aadam Zaidi
© 2013 Prescient Digital Media Not for distribution

2. #intranetforum
@tobyward
Twitter

3. Slides
www.Slideshare.net/Prescient

4. About Us
9/16/2015Confidential © 2012 Prescient Digital Media

6. World Leading Intranet Experts
• 12 years of profitable history
• Dozens of Fortune 500 Clients
• World-Renown Thought Leaders; 150+ intranets

7. Clients

8. First ever intranet methodology

9. First to define & study “social intranet”

10. PrescientDigital.com
• Hundreds of articles
• Dozens of white papers & reports
• Dozens of case studies & videos
• Access to multiple social media channels

12. 10. The Business Case
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13. Identify the problems / needs

14. More than ROI
• A business case should weave a complete story
– Cost / benefits
– Return on investment
– Opportunities created

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16. Benchmarking
© Prescient Digital Media S T R I C T L Y C O N F I D E N T I A L N O T F O R R E P R O D U C T I O N O R D I S T R I B U T I O N
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Look & Feel Usability Layout Content Tools& Innovation Planning &
Resources
Overall Rating
CA 6.5 5 6 7 6 4 5.7
Cisco 8 9 9 10 10 9 9.3
IBM 8 9 8 8 9 9 8.5

17. Client Example
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18. 18
Case Study: IBM intranet w3
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19. 9. Business Requirements
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20. Business Requirements
• 10 interviews = good sample
• Circulate questionnaire before interview
• Know the situation before going in
Analysis
• Write up notes as soon after as possible
• Look for trends & themes
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21. 9a. Employee Requirements
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Research & Assessment

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Guessing

24. • Approximately 20 questions
– Multiple choice and open text
– Qualitative and quantitative
• Provide survey intro with
– Project overview
– Details on participation incentive if any
Analysis
• Synopsis of each question
• Trends
Employee Survey

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• By employee type, geographic location, business unit
• 8 people = good session (10+ = too many)
• Ask questions, promote discussion
• Use screen shots from similar industry and company size
if possible
Analysis
• Paragraph format with quotes
• Bar graph for screen shot ratings
– Averaged overall rating graph
Focus Groups

28. 8. Planning
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29. 1/3 of IT projects exceed budgets and
schedules by almost 100% in small to
mid-size companies (Gartner)

30. Deliver the plans & design

31. • Strategic planning
• Governance & policies
• Business case & ROI
• Functional planning
• Information architecture
• Wireframing
• Design
• Content management
• Change management
Planning Stages

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Measurable Objectives

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‘Winging It’

34. Objectives & Goals - Definitions
• Goals
– Qualitative
– Something worked toward, or striven for
– Something toward which effort is directed
• Objectives
– Quantitative
– End result of an endeavor/effort
– SMART
• Specific, Measurable, Attainable, Realistic, Time Defined

35. 7. Search
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39. 6. Information Architecture
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40. Information Architecture

42. 5. Design
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One person approval

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Design by Committee

45. Creative Brief
• Review & incorporate brand guidelines
• Determine color palette
• Determine font types, sizes, headers, etc
• Use of images / icons
• Technical parameters / limitations

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Business driven design

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Designer ‘free reign’

49. Design Concepts
• Review creative brief with brand guidelines
• Apply colors, style and images to wireframes
• Review concepts and fine tune
• Get approvals

53. 4. Transactions / Applications
© 2013 Prescient Digital Media Not For Distribution

54. Benefits enrollment

55. Mobile

56. Networking

57. 3. Governance
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58. Governance
Defines the ownership and management model.
o Management team
o Roles & responsibilities
o Decision making process
o Policies & standards

59. The champion
• C-level executive
• The champion should have power and influence
• Understands the value of the website & the potential
• Needs to be involved, but not on a day-to-day basis
• Only attend an occasional meeting

60. Collaborative
Editor-in-Chief
(Director of Communications)
Editorial Committee
(Content Owners)
Communications
Committee
Development
Committee
Finance
Hospital
• Planned Giving
• Annual Fundraising
• Major Giving
• Operations
Hospital
Communications
Technical
• Corporate Depts
Content Authors
• Business Unit Depts
Internet Council
(Internal & External Participation)

61. Hybrid Centralized

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Roles & Responsiblities

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Ad hoc ownership

64. 2. Content
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66. Effective content management
• Organizational processes and rules
• Motivated and active providers and writers
• Engaged users
• Technology

67. The Big 5 for intranet content
• Written for the web (1/2 the words of print)
• Lots of bullets
• Authors name, date, and contact on every page
• Expiration date on every page
• You can’t have too much information:
– From executives (in their words)
– Products & services
– The competition
– Customer stories

68. 1. Executive Champion
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70. Executive champion
• Funding source
• Rallies executive support
• Rallies employee support
• Troubleshoots

71. A. Technology
© 2013 Prescient Digital Media Not For Distribution

74. Enterprise content management (ECM)

75. Portal

76. 77
CMSWatch.com Content Vendor Roadmap

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Sold The Technology

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Choose Technology

79. Next webinar
Intranet Global Forum
Sneak Preview
October 14, 12:30 EST

80. Intranet Insight > PrescientDigital.com

81. Intranet Insight > PrescientDigital.com

82. IntranetGlobalForum.com > 2-For-1
Code: 2for1
October 22 & 23, 2015

84. Questions?

85. Contact Us
Toby Ward
Toby@prescientdigital.com
Aadam Zaidi
Aadam.Zaidi@prescientdigital.com
416.926.8800