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Social Media for Business

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In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them. ...

In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.

People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.

This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.

Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).

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  • 1. Social Media for Business Designed by Presentation Advisors, in conjunction with M80
  • 2. Disclaimer: from Presentation AdvisorsThanks for viewing!This presentation was originally designed in thesummer of 2010. As we all know, the internet (inparticular social media) moves at an alarmingpace. I hope to update this (some day), but untilthen, please note that this information may be alittle dated. However, the heart of the story willremain relevant for years to come.Don’t forget to say hi on Twitter and Facebook!
  • 3. SOCIAL MEDIAHISTORY
  • 4. Before the Internet, "we used to gather toshare our passions
  • 5. Earlyinternetincludedmessageboards and chatrooms
  • 6. Now, social media is…
  • 7. PaidInternet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications
  • 8. Paid Earned Social Media Internet Advertising (Pages and Feeds) PPC – Search Word of Mouth Marketing Mobile Advertising User Forums News, PR, Sponsorships Announcements Blogger Paid Applications Relationships
  • 9. Paid Earned Owned Social Media Brand and ProductInternet Advertising Websites (Pages and Feeds) Mobile Brand and PPC – Search Product Websites Word of Mouth Marketing Proprietary Mobile Applications Mobile Advertising User Forums Customer Care Services News, PR, Sponsorships Proprietary Digital Announcements Content Blogger Paid Applications Proprietary Blogs Relationships
  • 10. Whoisdoing it RIGHT ?
  • 11. isdoing it RIGHT
  • 12. By the end of 2009, Dell had generated $6.5 million in sales from Twitter alone.
  • 13. isdoing it RIGHT
  • 14. On April 8th, 2008,Frank Eliason set upa Twitter account to help Comcast users " in need.
  • 15. On April 8th, 2008,Frank Eliason set upa Twitter account to help Comcast users " in need. Since then, Comcast has helped over 150,000 customersthrough Social Media.
  • 16. isdoing it RIGHT
  • 17. Starbucks gave their consumers a voice
  • 18. Resulting in over 50,000 product ideas
  • 19. One message before Social Media…
  • 20. One message after Social Media…
  • 21. The message is distributed across Social Media channels…
  • 22. We have reach like never before…
  • 23. We have reach like never before……wherebusinesses canembrace theircustomers.
  • 24. How can a business implement a Social Media Strategy?
  • 25. 1. Establish Goals
  • 26. 1. WRITE DOWN2. Specific business3. Goals and4. Objectives
  • 27. Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
  • 28. 3. Build
  • 29. Choose your channels wisely many!)!(t here areTHE CONVERSATION PRISMby Brian Solis & JESS3
  • 30. Set Your Home Base Blog, ! Corpor ate site, a ge, etc.! Fac ebook P
  • 31. Use Your Channels
  • 32. Use Your Channels to Engage and" Drive Traffic
  • 33. 4. Engage
  • 34. 4. Engage BUT HOW?
  • 35. Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!     AskQuestions
  • 36. Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!     AskQuestions Check  out  our  latest  installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0  
  • 37. Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   What  are  your   8ckets!    thoughts  on  our  newest  product?   Ask Likes/Dislikes?   Questions Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0  
  • 38. @Amanda_W  –   Thanks  for  reaching   out!    How  can  we   help  you  today?   Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   What  are  your   8ckets!    thoughts  on  our  newest  product?   Ask Likes/Dislikes?   Questions Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0  
  • 39. Choose the right team to engage
  • 40. Choose the right team to engage n is a m ust!! Passio
  • 41. Partic ipate
  • 42. Partic ipate ds dirty)! (G et your han
  • 43. Timeliness and" Frequency
  • 44. Timeliness and" Frequency Create a solid! content plan and stick with it!
  • 45. Transparency
  • 46. Transparency your cu stomersLet to sho w your in h umanity!
  • 47. Connect
  • 48. Connect conduit betweenBe the nce and y our audie aluable c ontent ! v and res ources!
  • 49. Relevance
  • 50. Relevance Before y ou link to sure itco n tent, make is relevan t and adds value to your au dience!
  • 51. Connect …and NEVER SPAM! Be th e conduit betw een your nce and v aluable,audie evant con tent and rel re sources!
  • 52. 5. Analyze & Optimize COURTESY OF SWIXHQ.COM
  • 53. Social Media Channels Blogging Facebook Twitter (… just a few)
  • 54. Active Worldwide Users X 500,000,000+SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
  • 55. 45,000,000,000 Pieces of content shared per monthSOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
  • 56. 1,500,000 Local businesses with active Facebook pagesSOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
  • 57. Creating more than 5,300,000,000 fansSOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
  • 58. Coca-Cola Fan Page – 14,000,000+ fans
  • 59. 156,000,000+ " registered usersSOURCE: TWEETREPORTS.COM – AUGUST 2010
  • 60. 5.4 Billion+ updates per monthSOURCE: TWEETREPORTS.COM – AUGUST 2010
  • 61. 31% of users" follow a brandSOURCE: TWEETREPORTS.COM – AUGUST 2010
  • 62. 7,800,000+ brand recommendations per monthSOURCE: TWEETREPORTS.COM – AUGUST 2010
  • 63. September 2010: 144,200,000 viewersSOURCE: COMSCORE.COM – OCTOBER 2010
  • 64. Users: 100+ videos per viewerSOURCE: COMSCORE.COM – JUNE 2010
  • 65. Most Searched: Google #1, YouTube #2
  • 66. Social Media Tools and Applications
  • 67. Update TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed DisqusIntenseDebate FriendFeed Ping.FM
  • 68. Update RSS TweetDeck Alltop Co-Tweet AddThis Seesmic MuckRack Hootsuite Tweetake TwitterFeed DisqusIntenseDebate FriendFeed Ping.FM
  • 69. Update RSS Listen TweetDeck Alltop & Connect Co-Tweet AddThis Monittor Seesmic MuckRack TweetGrid Hootsuite Tweetake Mr. Tweet TwitterFeed Twitter Karma Disqus RefollowIntenseDebate Twellow FriendFeed Wefollow Ping.FM
  • 70. Update RSS Listen Image TweetDeck Alltop & Connect Tube Mogul Co-Tweet AddThis Monittor Ustream Seesmic MuckRack TweetGrid JustinTV Hootsuite Tweetake Mr. Tweet Twitcam TwitterFeed Twitter Karma Blip.TV Disqus Refollow TwitpicIntenseDebate Twellow FriendFeed Wefollow Ping.FM
  • 71. Social MediaMeasurement
  • 72. You can measure:Reach ConversationsFrequency and Transactionsand Traffic SustainabilityInfluence Sentiment
  • 73. With tools like: Alexa Social Mention Blogpulse Technorati Compete TwittermeterInsideFacebook YouTube " Quantcast Insight
  • 74. “Realize that the social media successequation isn’t big moves on the chessboard, it’s little moves made "every day that eventually "add up to a major shift.”- Jay Baer
  • 75. Thank You!Make sure we connect: Twitter.com/Story_Jon Linkedin.com/in/JonMThomas Facebook.com/PresentationAdvisors www.presentationadvisors.com
  • 76. Designed by www.presentationadvisors.com
  • 77. Engage  image  courtesy  of  greekadman  on  Flickr  →    h#p://www.flickr.com/photos/99037763@N00/2314463032/  Vintage  Computer  image  courtesy  of  Sunfox  on  Flickr  →    h#p://www.flickr.com/photos/sunfox/4260782551  Pink  Dell  image  courtesy  of  Pink  Sherbert  Photography  on  Flickr  →    h#p://www.flickr.com/photos/40645538@N00/1482848501/  Reaching  Hand  image  courtesy  of  Ivan  Cabera  on  Flickr  →    h#p://www.flickr.com/photos/gatobito/2632268048  Hand  in  Hand  image  courtesy  of  mcdarius  on  Flickr  →         h#p://www.flickr.com/photos/mcdarius/4718225577  Old  Paper  Texture  image  courtesy  of  ImageAbstrac8on  on  Flickr  →    h#p://www.flickr.com/photos/45678931@N05/4246976601/  Listen  image  courtesy  of  b-­‐learn  on  Flickr  →   h#p://www.flickr.com/photos/12445603@N00/27034367/  Audience  image  courtesy  of  Today  is  a  Good  Day  on  Flickr  →    h#p://www.flickr.com/photos/40055757@N00/3668051585/  Child  Ea8ng  image  courtesy  of  Mait  Juriado  on  Flickr  →    h#p://www.flickr.com/photos/40326422@N00/4286069709/  Glass  BoWle  image  courtesy  of  jk+too  on  Flickr  →    h#p://www.flickr.com/photos/11851864@N06/3661974157/  All  logos  or  brand  references  are  copyright  of  their  respec8ve  owners  Concept  and  content  developed  by  M80  (m80im.com)  and  Jon  Thomas  
  • 78. Social Media for Business