Social Media for Business Designed by Presentation Advisors, in conjunction with M80
Disclaimer:        from Presentation AdvisorsThanks for viewing!This presentation was originally designed in thesummer of ...
SOCIAL MEDIAHISTORY
Before the Internet, "we used to gather toshare our passions
Earlyinternetincludedmessageboards and chatrooms
Now, social media is…
PaidInternet Advertising	   PPC – Search    Marketing	Mobile Advertising	   Sponsorships	 Paid Applications
Paid                  Earned                             Social Media 	Internet Advertising	                          (Pag...
Paid                  Earned                Owned                             Social Media 	    Brand and ProductInternet ...
Whoisdoing it RIGHT      ?
isdoing it RIGHT
By the end of 2009, Dell had  generated $6.5 million in sales from Twitter alone.
isdoing it RIGHT
On April 8th, 2008,Frank Eliason set upa Twitter account to  help Comcast users "              in need.
On April 8th, 2008,Frank Eliason set upa Twitter account to  help Comcast users "              in need.   Since then, Comc...
isdoing it RIGHT
Starbucks gave their consumers a voice
Resulting in over 50,000 product ideas
One message before Social Media…
One message after Social Media…
The message is   distributed        across   Social Media    channels…
We have reach like never before…
We have reach like never before……wherebusinesses canembrace theircustomers.
How can a   business implement a Social Media  Strategy?
1. Establish Goals
1.   WRITE DOWN2.   Specific business3.   Goals and4.   Objectives
Learn about your audience:     Who/Where are they?  What is their personality like?  How/Where do they consume?   How/Wher...
3. Build
Choose your channels wisely            many!)!(t here areTHE CONVERSATION PRISMby Brian Solis & JESS3
Set Your Home Base                      Blog, !    Corpor ate site,                a ge, etc.!    Fac ebook P
Use Your Channels
Use Your Channels  to Engage and"   Drive Traffic
4. Engage
4. Engage BUT HOW?
Make	  sure	  you	              comment	  on	           today’s	  blog	  post	  to	              win	  two	  free	        ...
Make	  sure	  you	                                                         comment	  on	                                  ...
Make	  sure	  you	                                                                                     comment	  on	      ...
@Amanda_W	  –	                                Thanks	  for	  reaching	                                out!	  	  How	  can	...
Choose the right team     to engage
Choose the right team     to engage               n is a m ust!!        Passio
Partic ipate
Partic ipate                  ds dirty)!    (G et your han
Timeliness and"   Frequency
Timeliness and"   Frequency     Create a solid!    content plan and      stick with it!
Transparency
Transparency     your cu stomersLet      to sho w your  in        h umanity!
Connect
Connect         conduit  betweenBe the          nce and   y our audie       aluable c ontent !     v       and res ources!
Relevance
Relevance Before y   ou link to                 sure itco n tent, make is relevan  t and adds      value  to your         ...
Connect    …and NEVER SPAM!   Be th   e conduit     betw  een your      nce and v aluable,audie     evant con tent and rel...
5. Analyze & Optimize                COURTESY OF SWIXHQ.COM
Social Media     Channels         Blogging	                       Facebook	                                     Twitter	(…...
Active Worldwide                                                  Users                                         X 500,000,...
45,000,000,000                                                   Pieces of content                                        ...
1,500,000                                        Local businesses with                                        active Faceb...
Creating more than                                         5,300,000,000                                                  ...
Coca-Cola Fan Page – 14,000,000+ fans
156,000,000+ "               registered usersSOURCE: TWEETREPORTS.COM – AUGUST 2010
5.4 Billion+                       updates                      per monthSOURCE: TWEETREPORTS.COM – AUGUST 2010
31% of users"               follow a brandSOURCE: TWEETREPORTS.COM – AUGUST 2010
7,800,000+ brand              recommendations                 per monthSOURCE: TWEETREPORTS.COM – AUGUST 2010
September 2010: 144,200,000 viewersSOURCE: COMSCORE.COM – OCTOBER 2010
Users: 100+ videos per viewerSOURCE: COMSCORE.COM – JUNE 2010
Most Searched: Google #1, YouTube #2
Social Media  Tools and Applications
Update TweetDeck  Co-Tweet  Seesmic  Hootsuite TwitterFeed   DisqusIntenseDebate FriendFeed  Ping.FM
Update          RSS TweetDeck       Alltop  Co-Tweet      AddThis  Seesmic      MuckRack  Hootsuite     Tweetake TwitterFe...
Update          RSS        Listen TweetDeck       Alltop     & Connect  Co-Tweet      AddThis      Monittor  Seesmic      ...
Update          RSS        Listen          Image TweetDeck       Alltop     & Connect      Tube Mogul  Co-Tweet      AddTh...
Social MediaMeasurement
You can measure:Reach       ConversationsFrequency    and Transactionsand Traffic  SustainabilityInfluence    Sentiment
With tools like:    Alexa        Social Mention  Blogpulse       Technorati   Compete       TwittermeterInsideFacebook    ...
“Realize that the social media successequation isn’t big moves on the chessboard, it’s little moves made "every day that e...
Thank You!Make sure we connect:  Twitter.com/Story_Jon  Linkedin.com/in/JonMThomas  Facebook.com/PresentationAdvisors  www...
Designed by   www.presentationadvisors.com
Engage	  image	  courtesy	  of	  greekadman	  on	  Flickr	  →  	       h#p://www.flickr.com/photos/99037763@N00/2314463032/...
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
Social Media for Business
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Social Media for Business

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In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.

People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.

This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.

Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).

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Transcript of "Social Media for Business"

  1. 1. Social Media for Business Designed by Presentation Advisors, in conjunction with M80
  2. 2. Disclaimer: from Presentation AdvisorsThanks for viewing!This presentation was originally designed in thesummer of 2010. As we all know, the internet (inparticular social media) moves at an alarmingpace. I hope to update this (some day), but untilthen, please note that this information may be alittle dated. However, the heart of the story willremain relevant for years to come.Don’t forget to say hi on Twitter and Facebook!
  3. 3. SOCIAL MEDIAHISTORY
  4. 4. Before the Internet, "we used to gather toshare our passions
  5. 5. Earlyinternetincludedmessageboards and chatrooms
  6. 6. Now, social media is…
  7. 7. PaidInternet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications
  8. 8. Paid Earned Social Media Internet Advertising (Pages and Feeds) PPC – Search Word of Mouth Marketing Mobile Advertising User Forums News, PR, Sponsorships Announcements Blogger Paid Applications Relationships
  9. 9. Paid Earned Owned Social Media Brand and ProductInternet Advertising Websites (Pages and Feeds) Mobile Brand and PPC – Search Product Websites Word of Mouth Marketing Proprietary Mobile Applications Mobile Advertising User Forums Customer Care Services News, PR, Sponsorships Proprietary Digital Announcements Content Blogger Paid Applications Proprietary Blogs Relationships
  10. 10. Whoisdoing it RIGHT ?
  11. 11. isdoing it RIGHT
  12. 12. By the end of 2009, Dell had generated $6.5 million in sales from Twitter alone.
  13. 13. isdoing it RIGHT
  14. 14. On April 8th, 2008,Frank Eliason set upa Twitter account to help Comcast users " in need.
  15. 15. On April 8th, 2008,Frank Eliason set upa Twitter account to help Comcast users " in need. Since then, Comcast has helped over 150,000 customersthrough Social Media.
  16. 16. isdoing it RIGHT
  17. 17. Starbucks gave their consumers a voice
  18. 18. Resulting in over 50,000 product ideas
  19. 19. One message before Social Media…
  20. 20. One message after Social Media…
  21. 21. The message is distributed across Social Media channels…
  22. 22. We have reach like never before…
  23. 23. We have reach like never before……wherebusinesses canembrace theircustomers.
  24. 24. How can a business implement a Social Media Strategy?
  25. 25. 1. Establish Goals
  26. 26. 1. WRITE DOWN2. Specific business3. Goals and4. Objectives
  27. 27. Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
  28. 28. 3. Build
  29. 29. Choose your channels wisely many!)!(t here areTHE CONVERSATION PRISMby Brian Solis & JESS3
  30. 30. Set Your Home Base Blog, ! Corpor ate site, a ge, etc.! Fac ebook P
  31. 31. Use Your Channels
  32. 32. Use Your Channels to Engage and" Drive Traffic
  33. 33. 4. Engage
  34. 34. 4. Engage BUT HOW?
  35. 35. Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!     AskQuestions
  36. 36. Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!     AskQuestions Check  out  our  latest  installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0  
  37. 37. Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   What  are  your   8ckets!    thoughts  on  our  newest  product?   Ask Likes/Dislikes?   Questions Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0  
  38. 38. @Amanda_W  –   Thanks  for  reaching   out!    How  can  we   help  you  today?   Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   What  are  your   8ckets!    thoughts  on  our  newest  product?   Ask Likes/Dislikes?   Questions Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0  
  39. 39. Choose the right team to engage
  40. 40. Choose the right team to engage n is a m ust!! Passio
  41. 41. Partic ipate
  42. 42. Partic ipate ds dirty)! (G et your han
  43. 43. Timeliness and" Frequency
  44. 44. Timeliness and" Frequency Create a solid! content plan and stick with it!
  45. 45. Transparency
  46. 46. Transparency your cu stomersLet to sho w your in h umanity!
  47. 47. Connect
  48. 48. Connect conduit betweenBe the nce and y our audie aluable c ontent ! v and res ources!
  49. 49. Relevance
  50. 50. Relevance Before y ou link to sure itco n tent, make is relevan t and adds value to your au dience!
  51. 51. Connect …and NEVER SPAM! Be th e conduit betw een your nce and v aluable,audie evant con tent and rel re sources!
  52. 52. 5. Analyze & Optimize COURTESY OF SWIXHQ.COM
  53. 53. Social Media Channels Blogging Facebook Twitter (… just a few)
  54. 54. Active Worldwide Users X 500,000,000+SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
  55. 55. 45,000,000,000 Pieces of content shared per monthSOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
  56. 56. 1,500,000 Local businesses with active Facebook pagesSOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
  57. 57. Creating more than 5,300,000,000 fansSOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
  58. 58. Coca-Cola Fan Page – 14,000,000+ fans
  59. 59. 156,000,000+ " registered usersSOURCE: TWEETREPORTS.COM – AUGUST 2010
  60. 60. 5.4 Billion+ updates per monthSOURCE: TWEETREPORTS.COM – AUGUST 2010
  61. 61. 31% of users" follow a brandSOURCE: TWEETREPORTS.COM – AUGUST 2010
  62. 62. 7,800,000+ brand recommendations per monthSOURCE: TWEETREPORTS.COM – AUGUST 2010
  63. 63. September 2010: 144,200,000 viewersSOURCE: COMSCORE.COM – OCTOBER 2010
  64. 64. Users: 100+ videos per viewerSOURCE: COMSCORE.COM – JUNE 2010
  65. 65. Most Searched: Google #1, YouTube #2
  66. 66. Social Media Tools and Applications
  67. 67. Update TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed DisqusIntenseDebate FriendFeed Ping.FM
  68. 68. Update RSS TweetDeck Alltop Co-Tweet AddThis Seesmic MuckRack Hootsuite Tweetake TwitterFeed DisqusIntenseDebate FriendFeed Ping.FM
  69. 69. Update RSS Listen TweetDeck Alltop & Connect Co-Tweet AddThis Monittor Seesmic MuckRack TweetGrid Hootsuite Tweetake Mr. Tweet TwitterFeed Twitter Karma Disqus RefollowIntenseDebate Twellow FriendFeed Wefollow Ping.FM
  70. 70. Update RSS Listen Image TweetDeck Alltop & Connect Tube Mogul Co-Tweet AddThis Monittor Ustream Seesmic MuckRack TweetGrid JustinTV Hootsuite Tweetake Mr. Tweet Twitcam TwitterFeed Twitter Karma Blip.TV Disqus Refollow TwitpicIntenseDebate Twellow FriendFeed Wefollow Ping.FM
  71. 71. Social MediaMeasurement
  72. 72. You can measure:Reach ConversationsFrequency and Transactionsand Traffic SustainabilityInfluence Sentiment
  73. 73. With tools like: Alexa Social Mention Blogpulse Technorati Compete TwittermeterInsideFacebook YouTube " Quantcast Insight
  74. 74. “Realize that the social media successequation isn’t big moves on the chessboard, it’s little moves made "every day that eventually "add up to a major shift.”- Jay Baer
  75. 75. Thank You!Make sure we connect: Twitter.com/Story_Jon Linkedin.com/in/JonMThomas Facebook.com/PresentationAdvisors www.presentationadvisors.com
  76. 76. Designed by www.presentationadvisors.com
  77. 77. Engage  image  courtesy  of  greekadman  on  Flickr  →    h#p://www.flickr.com/photos/99037763@N00/2314463032/  Vintage  Computer  image  courtesy  of  Sunfox  on  Flickr  →    h#p://www.flickr.com/photos/sunfox/4260782551  Pink  Dell  image  courtesy  of  Pink  Sherbert  Photography  on  Flickr  →    h#p://www.flickr.com/photos/40645538@N00/1482848501/  Reaching  Hand  image  courtesy  of  Ivan  Cabera  on  Flickr  →    h#p://www.flickr.com/photos/gatobito/2632268048  Hand  in  Hand  image  courtesy  of  mcdarius  on  Flickr  →         h#p://www.flickr.com/photos/mcdarius/4718225577  Old  Paper  Texture  image  courtesy  of  ImageAbstrac8on  on  Flickr  →    h#p://www.flickr.com/photos/45678931@N05/4246976601/  Listen  image  courtesy  of  b-­‐learn  on  Flickr  →   h#p://www.flickr.com/photos/12445603@N00/27034367/  Audience  image  courtesy  of  Today  is  a  Good  Day  on  Flickr  →    h#p://www.flickr.com/photos/40055757@N00/3668051585/  Child  Ea8ng  image  courtesy  of  Mait  Juriado  on  Flickr  →    h#p://www.flickr.com/photos/40326422@N00/4286069709/  Glass  BoWle  image  courtesy  of  jk+too  on  Flickr  →    h#p://www.flickr.com/photos/11851864@N06/3661974157/  All  logos  or  brand  references  are  copyright  of  their  respec8ve  owners  Concept  and  content  developed  by  M80  (m80im.com)  and  Jon  Thomas  
  78. 78. Social Media for Business
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