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1. P
E S
T
EL

2. Political
 Insert text here
VOTE

3. Social
 Insert text here

4. Environmental
 Insert text here

5. PESTEL Analysis Icons
VOTE

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Product
Hypothesis
Customer
and
Problem
Hypothesis
Distribution
and Pricing
Hypothesis
Demand
creation
Hypothesis
Market type
Hypothesis
Competitive
Hypothesis
Friendly first
Contacts
Problem
Presentation
Customer
Understanding
Market Knowledge
First reality
cheack
“Product”
Presentation
Yet more
Customer
Visits
1st Advisory
Board
Second Reality
cheack
Verity the
Problem
Verify the
Product
Verity the
Business Model
Iterate or Exit Verify
Customer Discovery Step-by-Step
Test “Product” Hypothesis
Test “Product” Hypothesis
ThisFrom This To

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You
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