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Every company is media company; PressPage product vision agency (English)
EC=MC
Corporate media;
publishing revolution
What is blocking companies to become publishers?
Strategy?
Content?
Organization?
Technology?
Comms responsible had no influence & control
On-time & real-time PR was impossible
Obstacles lead to less content
Brand missing out
Social channels as escape
Technology was usually standard web CMS tool
Built by general web designers; not specialists
Design was one dimensional; by the client
Project became expensive & incomplete
Newsroom underperformance
Technology was quickly outdated
Workflow enhancement was absent
Obstacles lead to less content
Most content was not search engine optimized
Content could not be shared
No content engagement options
The Why
Corporate media;
a market vision
Newdefinitionof‘news’
Abilitytodecideamount&‘depth’
Flexibilitytoplan‘time’fornews
Freedomofchoice:channel&form
Abilitytosharenews
Traditional media business models under pressure
Brands spend less on advertising
Existing business model can’t finance earned media
Reduced sources for coverage & content creation
Less opportunity for free publicity
Free channel... but no control
In search of viable business models
Reliability as main comms tool?
Social channels are free... require large investment
Brands are media outlets
Stakeholders, specialized blogs & industry portals
Brands expected to be opinion leaders
Digital PR effort to address business conversion
The How
Corporate media;
a product vision
CLOUD HOSTED
Power, speed, scalability and reliability
CROWD INNOVATED
Feature & functionality development & improvement.
Utilizing the wisdom of the crowd:
global PR professionals
FUTURE PROOF
Fast web & social developments
OPEN
Open API, connectivity with ‘best of breed’ solutions
EFFICIENT
Workflow, development, and costs
EFFECTIVE
Search, share, engage, and contribute
OPEN TO PARTNER
Strategy, content, and organization
HERO
IS THE
AGENCY
THE Strategy
Content
Organization
Contact
Bart Verhulst
Co-founder & CEO
www.presspage.com

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Every company is media company; PressPage product vision agency (English)