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2014 10 08 Agency Meeting Webinar in English
1. Report and outlook
Certified Freelancers
and Agencies Webinar
2014
October 16, 2014
2. Some morning news
• The Future at PrestaShop - Benjamin Teszner, Chief Executive Officer
• Agency Certification – Grégoire Véron, Head of Partnerships
• PrestaShop Addons – Fabien Alet, Marketplace Director
• Product Update – Damien Metzger, CTO
• Q&A
As well as a presentation from our industry partners:
4. 2014 Growth
A world-renowned company…
• Growing
• Hiring
• Developing
Top 100 web company
35% growth in 2014
+ 100 employees
Paris, Miami + 5 offices in Europe
66% growth among
content management systems
SOME MARKET SHARE RATES
35% 40%
50%
5. Product Growth
In 7 years, PrestaShop has become:
• a global leader in e-commerce
• the most popular open source e-commerce program
Powering
200,000
stores
Translated into
65
languages
Downloaded in
211
countries
Downloads and counting…
6. More and more Collaboration
• A growing community
• A network of quality agencies
• More and more partners
80
PARTNERS
140
CERTIFIED AGENCIES
700,000
MEMBERS
7. Always proud of our Values
• Freemium
• Open source
• Accessibility
• Simplicity and Power
• International
8. Our Objectives
Increase profitability and revenue
Increase product simplicity
Reduce time to market
Grow internationally
► Turn our merchants' great ideas into success.
► Participate in the growth of our partners and certified agencies!
“ Being customer-focused allows you to be more pioneering ”
Jeff Bezos, Founder of Amazon
10. Cloud
PrestaShop is
launching the beta version of its cloud platform
A powerful cloud platform
Host your store in
just a few
minutes
PrestaShop
Technology
=
Simple and
powerful
Access
your store from
anywhere
It's in our DNA -
An unchanged
business model
11. The Cloud will drive more opportunities
• Faster and easier access by removing
technical and financial barriers
• A new target: small businesses
• An example of our mission to make
e-commerce accessible to everyone
14. I. The Partnership team
11 enthusiastic employees at your service
• Arnaud - Chief Revenue Officer
• Grégoire – Head of Partnerships
• Alexandra – Agency Manager (International)
• Monika – Agency Manager (France and Poland)
• Marie – Training Manager
• Camille – Partnership Project Manager
• Frédéric – Business Development Manager
• Romain – Business Development Manager
• Mathieu – Partner Manager
• Julienne – Partner Manager
• Maryame – Partner Manager
… Along with a team of 5 based in the United States!
15. I. Around the world
140Certified agencies
and freelancers
17 26 37 55 5
16. II. Agency scoring
Benefits:
• PrestaShop.com ranking
• Priority at PrestaShop events
• Leads
• Partner module development
17. II. Agency scoring: Main criterias
1. Level of training
2. Contributions to software development
3. Affiliates
4. Agency history and experience
Estimate your score with our online calculator!
18. II. Scoring: Report after one year
Objectives reached:
• Rewards for involvement and expertise
• Focus on major agencies
• PrestaShop experts ready to help merchants
Areas for improvement:
• Underexploited criteria: Forge, GitHub, translation, traffic and affiliates
• Specific ratings for SEO, SEM and Marketing agencies
“ 80% of visits coming from PrestaShop.com are followed with a request for an
estimate on the agency's site, compared to 20% of 'traditional' visits.”
- Platinum Agency
19. II. Agency scoring: what's new
Changes to the Certification Levels
(Effective January 1, 2015)
Reasons behind
the change
• Growing number of
criteria assessed
• Increasing seniority
Number of points* Certification Level
2,000 Bronze
10,000 Silver
17,000 Gold
25,000 Platinum
*observed at the beginning of the quarter
20. II. Agency scoring: what's new
Improvements to ratings
(Effective January 1, 2015)
A new way to earn more points!
• January 1, 2015:
• Increase of GitHub and Forge points
thanks to Functional tests
• Later in 2015:
• Module purchasing process on Addons
• Quality of Addons After-Sales Service
21. II. Agency scoring: what's new
Increased visibility on our website
Agency page accessible
from our new homepage!
Merchant rating
on your summary
22. III. Projects completed
A look at the past
• Newsletter dedicated to certified
agencies (per your request!)
• Custom training for our agencies
• Regular "technical morning webinars"
23. III. Upcoming projects
New tools available – Strengthen links between
certified agencies and solution partners
• Q4 2014: "Partner module" training
• Q4 2014 / Q1 2015: Dedicated agency resources (technical
documentation, marketing materials, custom monitoring tools)
• 2015: New third party to qualify leads
• Q1 2015: Incentives for partner modules
24. Ingenico Payment Services*
Tips to improve your merchant’s conversion rates
David Chaouat, Channel Manager France
* Formerly Ogone
25. Some figures about conversion rate
Increase of the average conversion rate in
2013 versus 2012
Average abandonment rate
(order process started but not finalized)
13%
60%
Average conversion rate per visit
(visit that led to a purchase) 3%
Source: Kantar Media Compete/Google
26. Some figures about conversion rates
Why do online shoppers leave without buying?
29%
Source: Kantar Media Compete/Google
33%
8%
1%
11%
18%
Other
Need to register before buying
24% of websites don’t
have guest
checkout option
Concerns about payment security
Didn’t state clearly
shipping conditions
Excessive payment
security check
No phone number
or contact on website
27. Increase merchant’s conversion rate
#1 : TRUST IS KEY
Don’t forget best practices
1. Secure URL
2. Graphic Identity
3. Orders reference
4. Trusted logo
28. Increase merchant’s conversion rate
#2 : ADAPT PAYMENT PAGES TO YOUR DEVICE
Traditional website
Give customers the
best user experience
29. Increase merchant’s conversion rate
#2 : ADAPT PAYMENT PAGES TO YOUR DEVICE
Mobile website
Give customers the best
user experience
30. Increase merchant’s conversion rate
#3 : OFFER THE PREFERRED PAYMENT METHODS FOR BUYERS ACROSS EUROPE
Don’t miss local
preferences 27% 28% 55%
People prefer to pay with
their usual payment
method
31. Increase merchant’s conversion rate
#4 : MAKE USE OF DYNAMIC AUTHENTICATION TOOLS
Place item in
the cart
Proceed to
checkout
Redirection on
Ogone
payment page
Fraud
Dectection
Module
Analysis
Authorization
+
back to
merchant
website
3-DS deactivated
Trigger 3-DS
3DS
Authentication
32. About us : We offer 3 services in 1
Multi-channel
payment gateway
Manage multi-channel
payments on one
gateway
Collection services
Offer more payment
methods and sell more,
locally and abroad
Fraud Prevention
Solutions
Protect your merchant’s
business. Minimize fraud
and accept more
genuine orders
33. About us : Key Figures
160,000
Customers
3.5 Bn
Annual
Transactions
1,000
Employees
150+
International, local and
alternative payment
methods
200+
Acquiring partners
and banks
99.99%
Uptime
200+
Certified industry
partners and shopping
carts software
connections
20+
White-labels
34.
35. Partner Program
Join our Partner Program and take advantage of our many benefits
FREE
SUPPORT
FREE
TRAINING
INCENTIVES
BRANDING
ASSETS
More information, visit:
http://payment-services.ingenico.com/gb/en/partners/become-a-partner
Contact us for Partner Applications:
David CHAOUAT
Channel Manager France
(T) +33 1 55 31 97 62
david.chaouat@ingenico.com
http://payment-services.ingenico.com
37. Our Addons Team
• Fabien Alet - Director
An enthusiastic team at your service
• Cécile Dubouis – Marketing Manager
• 3 project managers
• Denis Sévère – Platform Technical Director
• 4 developers
• Jean-Marie Collin – Technical Director of Modules
• 5 developers
• Yousri Benghorbal (FR) – Merchant Success Manager
• 4 sales team members
• Kenneth Cruz (US) – Merchant Success Manager
• 4 sales team members
38. An effective tool – for YOU
Module validator
• Automatically verify coding
standards for modules
• Shorten module validation
times
• Improve customer satisfaction
and quality
39. Help our contributors sell even more
• Fully reworked module
developer account
Main achievements in 2014
• Complete analytics for each
product: number of visits,
conversion rate, revenue
• Simplified and enriched
messaging
• Updated module submission
interface, with a simplified
and optimized theme
41. And much more...
One-click
Payment
PrestaShop
favorites
to help you decide
2-year reassurance
option available for
contributors
42. Upcoming new features
• Visual redesign of the marketplace
• Contributor gamification
• Dedicated page for each contributor
• Product page standardization
• New search algorithm
• New category structure
• Favorites for the best modules
47. More profitable implementation from
innovation
• Launching PowaTag Native solution into
Prestashop Back Office Mid-November
• Free webinar to learn more test
October 23, 3 pm Paris time
45 minutes
• Register:
ericmessin@powa.com
51. “Many of the new and unique features implemented by PrestaShop
will soon become indispensable for store owners.
“Many of the new and unique features implemented by PrestaShop
will soon become indispensable for store owners.
Many will forget what it was like to run their store without instant
profit margin reports or forecasted sales figures - and for those
Many will forget what it was like to run their store without instant
profit margin reports or forecasted sales figures - and for those
reasons alone, PrestaShop 1.6 is an impressive piece of
reasons alone, PrestaShop 1.6 is an impressive piece of
software.”
Kaya Ismail, CMScritic.com
software. “
Kaya Ismail, CMScritic.com
57. Community-driven and collaborative
Vote on
Uservoice
Thanks
for your
feedback!
Take part
in online
technical
webinars
Sign up for
the user
club
Contribute
on Github
Submit
tickets to
Forge
58. Objectives
Q4 2014 and 2015 projects
UI/UX and performance
• Using Cloud metrics
Regular publications in 2014
• 2 technical releases then an enhanced version 1.6.1
Continuous improvements
• Native modules and Addons, Web Service and libraries
Build the e-commerce ecosystem together
• iPhone and Android apps, Marketplace, ERP, CRM, POS, Blogs…
59. Performance
+200 features
Focus on performance Tools for load times
under 300ms
Documentation
performance package in
preparation
Average response time by version
+ 200 features
60. Into the Cloud
Scalability and
quality
• With our partners
(OVH, SendinBlue)
• Scale out: servers,
clusters, data centers
• Multitenancy
61. A few words to conclude...
Benjamin Teszner, Chief Executive Officer
