Logotype Research, Word from Diagram; Logotype Research; Finished Logotype for future service/product: "SmartCon" --- the future of gaming.

1. Back to the Past Gaming Princy Prasad
FA102a, Research and Brand Development

2. Back to the Past Gaming Princy Prasad
Assignment One, Research
“Digital game downloads are worse for
the environment than Blu-ray discs”
http://www.extremetech.com/extreme/189268-digital-game-downloads-are-worse-for-the-environment-
than-blu-ray-discs

3. Back to the Past Gaming Princy Prasad
Assignment One, Research
“Video Games Impact the Economy
More Than You Think”
http://www.cnbc.com/id/38644484

4. Back to the Past Gaming Princy Prasad
Assignment One, Research
“iPad or Book? Is it time to go tablet for
the planet?”
http://shrinkthatfootprint.com/ipad-mini

5. Back to the Past Gaming Princy Prasad
Assignment One, Research
“The Carbon Footprint of Games
Distribution”
http://onlinelibrary.wiley.com/doi/10.1111/jiec.12181/full

6. Back to the Past Gaming Princy Prasad
Assignment One, Research
“Back to the Past Gaming”
“With the ever looming doom of technology, online gaming may become a thing of the past
rather than the future.”
“However, the benefits to the economy might outweigh the negatives to the environment.”

7. Assignment Two – Naming Process Princy Prasad
• Selected words from original post:
– Smart, Convert, Eco-friendly, Elimination
• Generated name possibilities:
– SmartCon, SVAET, SVAIT, SVAEN (Smart & Convert)
– Eco-Nation (Eco-friendly & Elimination)
• Selected name:
– SVAIN
• Justification for name selection:
– Catchy phrase that can be implemented in selling slogan: “Smart, Convenient,
SVAIN”
• “Saving your games, so you can keep on playing!”
• “Don’t let those games go in vain, save the Earth and convert with SVAIN!”
– Allows curiosity to form from combining words to create signature name
– Brings in savvy shoppers as well as interested technologically-forward thinkers

8. Assignment Two – Brand Character Diagram Princy Prasad
Character
/Persona
Helpful
Necessary
Reliable
Available
Strategic
Logical
Tone
Efficient
Smart
Quick
Commercial
Beneficial
Rewarding
SVAIN
Language
Sleek
Trendy
Eco-friendly
Simple
Convenient
Adaptable
Purpose
Convert
Mass-production
Elimination
Growth
Gaming
Develop

9. Assignment Three – Logotype Research, Word from Diagram Princy Prasad
• The word used as starting point:
– Rewarding (not in vain)
• “SVAIN” should be a rewarding
program/product
• Customers will feel like they earned
something back, when
purchasing/using service/product

10. Assignment Three – Logotype Research Princy Prasad
• General Electric (GE)
– http://thecollegeinvestor.com/10443/general-electric-should-be-a-very-rewarding-holding/
• Walgreens Balance Rewards
– https://www.walgreens.com/balancerewards/balance-rewards.jsp
• Marriott Hotel Rewards
– http://loyaltylobby.com/2013/04/28/most-rewarding-loyalty-program-series-marriott-
rewards-earning-points-goldplatinum/

11. Assignment Three – Finished Logotype Princy Prasad