1. Direct Marketing
for
Communication, Marketing and Advertisements
ReachPeopleDirect
Office No. 609, 6th Floor,
HawareʼsVashi Infotech Park,
Plot No. 16, Sector 30A,
Vashi, Navi Mumbai - 400 705.

2. Why go with us?
✓ Expertise and professionalism in Direct Marketing Services
✓ Full client confidentiality is always maintained
✓ Vast opt-in database for email, SMS and direct mailers
✓ Investment in the right personnel and the right technology
✓ Critical strategic partnerships
✓ Socially responsible
✓ One-stop shop for all your direct marketing requirements

3. What is Direct Marketing?
Direct Marketing is :
✤ the translation of one-on-one selling into broad reach media
✤ an effective, low-risk method to market to new and existing clients
✤ a proven medium to build awareness about any business/brand
✤ a simple mode to get actionable & trackable customer responses
✤ more affordable than advertising through mass media

4. A Simple Comparison
General Advertising Direct Marketing
❖ Mass ❖ Targeted
❖ Competitive Attention Vs. ❖ Selective Attention
❖ Breadth ❖ Depth
❖ Remember ❖ Respond
❖ Impression ❖ Decision
❖ Pay for Everyone ❖ Pay for Targets

5. A Glance at Our Services
★ Email Marketing ★ Direct Mail
★ Digital Marketing
- SEO(Basic / Advanced) ★ Data Management
- SMO
★ Mobile Marketing ★ Response Management
- SMS Campaigns
- Voice Broadcasting
- Interactive Mobility ★ Campaign Analytics
★ Facebook Apps
- Basic ★ Campaign Management
- Intermediate
- Advanced ★ Mobile Apps

6. Email Marketing
➡ Availability of a wide range of rich multi-media content
➡ Very cost effective
➡ Ability to create and manage campaign targeting millions with ease
➡ Potential to fully customize and personalize messages
➡ Advanced campaign tracking ability and complete MIS report
➡ Automatic bounced and unsubscribe email list
➡ Multiple language support
➡ Unlimited email messaging - no volume limit - to boost campaign
delivery

7. Digital Marketing
➡ Heavily dependent on framing the right SEO and SMO strategy
➡ SEO (Search Engine Marketing)
– Top ranking on Google, Yahoo, Bing, and others
– Keyword forensics
– Process oriented approach
➡ SMO (Social Media Optimisation)
– Lively presence on Facebook, Twitter, LinkedIn, and others
– Article writing & syndication
– Blog publishing
– Social bookmarking

8. Mobile Marketing - SMS Campaigns
➡ Turnkey connectivity solutions to connect to multiple SMSCs (Short
Message Service Centre)
➡ Connected to over 450 mobile networks worldwide for push SMS
connectivity
➡ Real-time delivery reports
➡ High throughput (up to 30 SMS/sec)
➡ Multiple language support
➡ Ability to personalise SMS message

9. Mobile Marketing - Voice
Broadcasting
➡ A pre-recorded voice message delivered to mobile phones, land lines, and
answering machines
➡ Pre-recorded voice message could be:
- a radio advert
- a corporate voice message from a senior executive
- an informational message from a company to its customers
- a reminder and/or verification
➡ Ability to gather real-time reports including the duration for which each
message was listened to by each individual called

10. Mobile Marketing - Interactive
Mobility
➡ SMS Engage - a GSM modem based system coupled with a GSM SIM card
from a service provider of your choice
➡ Usage of long code i.e. mobile number saves time and money as opposed to
using short code
➡ Can be used in advertising activities on TV, radio, outdoor billboards or
even in the newspapers for generating high-quality leads
➡ Cost effective while at the same time providing customer interaction
➡ International reach to any CDMA/GSM network (depending on service
provider)
➡ Full administration of SMS Engage using a desktop or laptop

11. Direct Mail
➡ Creative design of direct mailers for maximum readership
➡ Service includes label printing, labeling, and sending of the letters
➡ Affiliation with a leading courier company
➡ Reliable national & international database of both individuals &
companies
➡ Ability to personally target business as well as individual recipients
➡ Well categorized database by demography, geography, industry type,
location and other parameters
➡ Regular updating of our mailing lists

12. Comprehensive Data Management
➡ Data Analysis for planning & decision making
➡ Data management across media - email, SMS, Direct Mail, faxing, etc.
➡ Response handling and customer profiling
➡ Regular updates & Data hygiene
➡ Data Verification, Sorting & Re-Arrangement
➡ Data Input & Output
➡ Data Storage & Reporting
➡ Data Merge & Purge De-Duplication

13. Response Management
➡ Receiving and capturing data via:
- Micro-site (for collecting leads generated online, or through email marketing)
- SMS Engage ( for collecting leads generated from mobile phones)
- Live agent (for collecting preliminary information, and aligning it with other
marketing activities)

14. Campaign Analytics
Measuring the effectiveness of direct marketing campaigns on:
➡ Total campaign cost
➡ Response rate
➡ Average order value
➡ Selling costs
➡ Cost per lead generated

15. Campaign Management
Planning a successful direct marketing campaign:
➡ Determining campaign objectives
➡ Devising the most effective communication medium
➡ Forecasting, costing and budgeting
➡ Turning strategy into action
➡ Campaign development
➡ Campaign implementation
➡ Post campaign analysis

16. Effective Direct Marketing Key:
Database
The right database is key for effective Direct Marketing!
For Email marketing campaigns: For SMS marketing campaigns:
➡ Database of ➡ Database of
- 2 million across Mumbai - 3 million across Mumbai
- 30 million pan India - 10 million pan India
- 1.5 million GCC region - 4 million GCC region
- 120 million worldwide
➡ Categorized by ➡ Categorized by:
- HNI’s & Ultra HNI’s - income
- Age Group between 15 to 40 - city
- Income - Pincode
- Top Management - Age Group between 15 to 40

17. SMS Mobile Database Count GCC Email Id Database Count for GCC
Country Counts In figures Countries Quantity
United Arab Emirates 2573827 2.57 million
United Arab Emirates 370,000
Saudi Arabia 6228474 6.22 million
Saudi Arabia 145,000
Kuwait 1472381 1.47 million
Oman 403024 0.40 million Kuwait 75,000
Qatar 570329 0.57 million Other GCC 90,000
Bahrain 550265 0.55 million
Jordan 648229 0.64 million
Lebanon 600149 0.60 million
Turkey 1751001 1.75 million
Egypt 2538644 2.5 million
Syria 262287 0.26 million
Sudan 141879 0.14 million
Yemen 25400 0.025 million
Iraq 180093 0.18 million