Pro-Motion is a digital integration company that provides strategic consulting, media, hardware, deployment and field services, program maintenance, and client relationships to its customers. It has 27 years of experience and offers complete digital solutions. Pro-Motion prides itself on its strong client relationships and tailored approach to each client's unique needs. It aims to ensure the desired outcome is achieved for every client.
3. The Trusted Authority in Digital Integration
As the industry’s leading integrated communications partner, we
believe long term success comes from strong relationships with our
clients.
Our approach is tailored to each client’s unique project. By engaging
with clients early, and partnering through the entire process, we ensure
that the desired outcome is achieved. Every time.
With 27 award-winning years of experience, we provide a complete
range of strategy, products, and service for every client, everywhere
there’s the potential for digital engagement.
Pro-Motion is very proud to be a certified Women’s Owned Business
(WBE)
Total Digital Solutions
4. Pro-Motion offers strategic consulting services
unmatched by the competition. A dedicated
management team will be your communication
chain to provide constant updates.
Many of our clients use our resources
extensively and consider their dedicated team
to be an extension of their own department.
It starts with you . . . then leave it to us.
Client Relationships
6. Strategy Media Hardware
Deployment &
Field Services
Program
Maintenance
> Strategic Development
> Outline Customer
Experience
> Content Strategy
> Hardware Guidelines
> Network vs Non-Network
> Placement
> Deployment Timeline
> Fixturing
> Maintenance Plan
> Analytics
> Custom Audio Solutions
> Custom Video Solutions
> Digital Signage Systems
> Interactive Systems
> Shelf Edge Technology
> Digital Menu Boards
> Custom Hardware Design
> Procurement
> Sourcing
> Customer Service
> Warranty Services
> Analytics &
> Measurements
> System Management
> Remote Diagnostics
> Update Management
> Design & Engineering
> Solution Development
> Project Management
> Custom Hardware
Programming
> Custom Software
> Programming
> Kitting Services
> Logistics Planning
> Distribution
> Installation
> Electrical, A/V, IT
> Site System Training
> On Site Technical Service
> Software Platform
Selection
> Content Development
> Application Development
> Content Testing &
Modification
> Content Deployment
> Content Management
> Platform Training
> Interactive Media
A Comprehensive Solution
7. Your content is the heart and soul of your campaign. We work closely with our
clients to gather the right information to deliver a stellar campaign–from platform
design to branding and graphic development.
We can manage your network from end to end. Whether a completely managed
solution, or a blend of services such as hosted servers, and customer facing
templates for easy content updates are required, Pro-motion can craft the right
solution.
Content Strategy and Implementation
Content Channel Location Time Impact
8. Maintaining reliable and updated content is critical.
Pro-Motion can provide Content Management Systems to manage your display
content remotely from any internet connected location around the globe.
We manage network operation centers in-house. Our systems allow
affordable ways to control the content displayed on each of your connected units,
integrating with existing media campaigns, making your business operate
seamlessly and securely.
Content Management
9. Our software team can provide both tailor-made and off-the-shelf solutions to fit your
requirements.
We supply all the main industry software products and can host your software in-
house, monitored by our own experienced technical team.
Engaging content is vital to the success of a digital campaign, as is the
correct selection of technology to operate and manage your displays.
Software
10. Visual Displays
Digital Displays
LCD Large Format Display
LCD Desktop Monitor
LED Displays
Large Format LED Displays
Plasma Displays
LCD/DLP Projectors
Open Frame Displays
Digital Merchandising
Integrated LCD Televisions
Integrated LCD Compact Flash Monitors
Integrated LCD Touch Screen Monitors
Integrated LCD All-In One
Accessories
External Button Panels
External Push Buttons
RFID Readers
Bar Code Readers
Motion Sensors
IR Wireless Touch Sensitive
Buttons
Audio
Pro Audio Components
Pro Ceiling Speakers
Pro Wall Speakers
Pro Subwoofers
Environmental Speakers
Pro Digital Powered Amplifiers
Pro Digital Mixer/ Amplifiers
Pro System Processors
Pro HD Digital A/V Switchers
Pro HD Digital Distribution Amplifiers
Home Theater In-A-Box
Portable Audio
Professional 2-Way Radios
Microphones
Content Delivery Devices
HD Digital Media Players
Integrated LCD Compact Flash Monitors
Integrated LCD Touch Screen Monitors
Integrated LCD CPU Touch Screen Monitors
Integrated All-In-One Monitors
MP3 Payers
BluRay Players
HD DVD Players
Thin Client SBC
Multi-Signage Appliances
Blank Media
Compact Flash Memory Cards
SD SDHC Memory Cards
USB Drives
Accessories
Flat Panel Display Mounts
Environmental Enclosures
Flat Panel Display Stands
Flat Panel Display Carts
Projector Mounts
Projection Screens
Rack Cabinets
Rack Accessories
Cable Management
Power Distribution
Satellite Receivers
Hardware
12. From our 74,000 sq ft warehouse and distribution center, Pro-Motion’s
logistics specialists plan, execute and track shipments.
We guarantee on time delivery at the best price every time.
Our dedicated warehouse holds significant stock of inventory to support
our clients requirements and our commitment to providing exceptional
after-sales service. In addition, we also provide kitting services, custom
packaging and dispatch to individual locations with full tracking reports.
Distribution, Logistics, and Warehouse
13. More and more of our customer’s solutions require a network connectivity solution,
and they are looking to Pro-Motion to provide that connection. We can now offer a
variety of wireless or hard-wired connectivity options depending on the needs of our
customers up to and including Guest WiFi deployments.
Network Connectivity
14. Pro-Motion has a North American network of 450 technicians
that are certified and insured. Each technician has gone through rigorous testing to
corroborate their skill level and qualifications.
Our experienced installers work with global clients to provide
large-scale rollouts under tight deadlines, for national and international campaigns.
Field Services
15. Installing your displays is only the first step in the journey of your
campaign.
Pro-Motion offers a selection of dedicated in-house support services
to ensure your displays are performing 24/7, including a direct call-
center hotline for immediate technical support. We candispatch same-
day products and our field services team can provide support visits for
national and international coverage.
Call Center Support & On-Site Service
17. We help clients push the boundaries of end user experience by
merging the physical and digital world. Our approach focuses
around the retail experience and delivering an extraordinary,
engaging and memorable brand message.
Solution Development
18. This thin clear capacitive foil is
applied to the back of the glass
or acrylic, and can be used with
projection films, some rigid
screens, or LCD monitors to
create touchscreens.
Touch / Window Surface
19. An iPad is used to control a lighting
controller that changes the lighting
color temperature for differing
conditions so the customer can see
what their makeup will look like under
different light i.e. office lighting,
daylight or dim lighting.
The Beautiful Skin Studio
20. Current deployment keys language specific content based on origins
of flight departures in Minneapolis. Take note that the flight origin is
the trigger in this case, however the trigger could possibly be
anything, as RSS/HTML5 is now quite prevalent among these
systems.
Adaptive Signage
21. Be at the forefront of touch-free computing and help unlock what’s
possible when people use gesture and voice to interact naturally
with technology.
Gestural Interaction
22. The Leap is a small USB peripheral that creates a 3D interaction
space of eight cubic feet to precisely interact with and control
software on your computer. It’s like being able to reach into the
computer and pull out information as easily as reaching into a cookie
jar.
•200 times more accurate than anything else on the market.
•About the size of a flash drive.
•Distinguish individual fingers and track movements to 1/100th
of a
millimeter.
Gestural Interaction – The Leap
23. With improved, thinner bezels, matrix walls are becoming incredibly
popular ways to present large format messages in cost effective
solutions.
Matrix Video Walls
24. Transparent LCD panels that transform glass into transparent
interactive digital displays to provide a unique eye-grabbing opportunity
to engage and interact with customers where the real products can be
seen and touched with the added benefit of signage content on the
panel.
Transparent Displays
25. 22” Square LED
Digital Display
Video As Design Interest
Two-sided video
wall for 3D
experience
26. Budweiser GAME PLAY is designed to deliver a more
personalized connection to the in-bar sports viewing
experience. Each user can choose his/her favorite team
and play games that connect to the live broadcast.
Through gamification and a points system, it creates a
heightened on-premise energy and social experience.
ersonalized Customer Experience
27. For Jamba Juice, we created an
touch screen application that not
only shows the client specials, a
twitter crawl, and promotions, but
also included a “Photo Booth.”
Customers just press the Camera
lens on the touch screen. Three
photos are taken instantly. The next
screen displays those photos, and
they are automatically uploaded to
Facebook.
The Facebook page can also be
viewed with a touch of a button. A
QR code is also displayed so
customers can scan the code and
quickly view their photos on their
smart phone or tablet
Engaging Social Media
29. Unique shapes for digital media designed to complement the
aesthetic environmental design. A great solution for those thinking
outside the 16:9 box.
LED Shapes
30. Project immersive audio that cuts through background noise, even
at low volumes. The perfect way to create truly immersive
environments and frame consumers’ perceptions of events,
products and services.
Focused Audio
31. XDS-1062 10” PoE
Interactive Sensors
Power over Ethernet or PoE technology describes a system to pass
electrical power safely, along with data, on Ethernet cabling.
Power over Ethernet
32. Mobile Device Management (MDM) software secures, monitors,
manages and supports mobile devices deployed across mobile
operators, service providers and enterprises. MDM functionality
typically includes over-the-air distribution of applications, data and
configuration settings for all types of connected devices
(Smartphone, Tablets, PC’s)
Mobile Device Management
33. Interactive digital display which is specifically built for retail. The Retail
Tablet’s is a robust yet slim line unit hardware and software have
been designed for commercial and retail use.
7” / 10.2” / 15.6” / 18.5” / 21.5”
Retail Tablets
36. Real-Time data management
Content updates
Reporting
Centralized content management/distribution
Measurement of promotion performance more easily
measured online
Network Connectivity / CMS
37. By utilizing the real-time time audience analysis from AIM the CMS
template engine is able to make key adjustments to your signage on
the fly. Playlists can be modified to better accommodate gender or
age ranges, or a template "theme" could be adjusted to help attract
viewers when viewership is low.
acial Recognition/Audience Metrics
38. • Capabilities
– Face and body detection, Face recognition
– Age, gender detection
– Hand, body gestures
– Gaze tracking
– Accessories detection – wearing glasses, hat etc
– Emotion detection – smiling
– Object detection – particular products, logos
• See your customer
– Notice their age, gender. Is it a
single person or a group?
– Are they smiling? Wearing
glasses? Hat?
– What products are they looking
at, comparing?
• Interact with them
– Change content of digital
display based on visual
interaction
– Passive or active interaction
• Passive – based on customer
attributes, implicit actions
• Active – based on explicit
actions by customer
Facial Recognition
40. Customers are up to 10 times more likely to observe dynamic media than
static media.
Customers are 5 times more likely to remember the message if delivered via
dynamic rather than static signage.
Customer's perception of product quality shows a 10-15% increase if the
message is delivered via dynamic rather than static signage.
Source: Sony/IBM Joint Research Project (2000)
Did You Know?
41. Sales Lift
Time of day, day of week, promoted item, season,
campaign, content, location of screen, audio, life cycle of
product, age of message, location of product in store,
customer navigation habits, research methodology,
customer mindset, customer cost/benefit analysis,
shopper marketing insights, brand, price....among others.
Contributing Factors
15%
Sales Lift
42. 77%
of people say that music and video entertainment is an important
factor in creating an ideal atmosphere in a shop
90%
of people would select a shop that had audio and video over one that
did not
72% say a shop playing audio and video is more inviting
67% See a shop playing relevant music and video as trendy
60%
of customers agree they would spend more time in a shop if they are
entertained
56% Are more likely to try on clothes if music is playing
81% say it helps increase staff morale
61% believe that media increases employee productivity
The Power of Place-Based Audio
46. Industry: Retail
Location(s): 1,000 (U.S.)
Test time: Six Weeks
Product: Consumer Electronics
Dwell Time: 8 to 14 minutes
Sales: 149% Increase
Case Study
Case Study
47. • Almost 80% of the Best Buy TV viewers agree
that the HDTV programming is good thing to
offer customers.
• Best Buy TV delivers 59% increase in brand
recall.
• 50% of Best Buy TV viewers are influenced by
the ads they see.
2008 Nielsen In-Store Study
Case Study
48. • 92%: Good thing to offer in the waiting room.
• 88%: Credible source of health-related information.
• 69%: Enhances patient-doctor relationships.
• 60%: Go shopping in the same day.
2009 Arbitron Medical Waiting Room Study
Medical Waiting Room Study
Case Study
The Challenge: Using only a static-print style ad already produced for another application, attempt to influence sales volume in a series of different practices in different geographic and economic areas. Ancillary goals: a) increase the client’s general awareness of the product b) educate the client on the product’s features and benefits c) increase pull-through marketing d) increase practice and manufacturer profits e) increase brand awareness in the staff. 17 to 22 minutes depending upon the specific practice, scheduling and service needed. Each client was therefore exposed approximately 1.2 times prior to their appointment. Quick Facts Industry: Veterinary Medicine Location: National – 16 practices in 12 states Challenge: Heighten client awareness of a NSAID product to create pull through marketing demand. Test Period: 1.5 months, March and April 2008 Results: 136 % mean increase over historic sales volume Highest Increase 1543% Lowest Increase 6% Number showing no positive increase in sales 3 Cost per focused impression – 17.4 cents 81.2% showed an increase in sales volume in 2008 vs. 2007. Exceptional sales increases were noted in a single practice resulting in a two month average increase of 920% over the previous year, same period. The group as a whole produced an average increased sales volume of 138%, with only three practices showing no positive increase in sales volume.
Content was created based on strategy of understanding effective engagement. Telling a story of the lifestyle benefits, not just product promotion. (In both spots, no single product is highlighted, and in the 2 nd spot, the product is on-screen for a grand total of 12 seconds) Data gathered by me. Compared running time (calendar) with internal POS data. WHY THIS IS IMPORTANT: Shows that strategy and attention to the audience can yield positive results. :30 ads simply don’t work in the store.
2009 Aribtron Study of waiting room digital signage: Study test period: Select days over five months Over 4,000 respondents Over 200 waiting rooms (U.S.) Avg wait time: 17 mins Good thing to offer in the waiting area: 92% Credible source of health information: 88% Enhances patient doctor relationship: 69% 60% of visitors go shopping immediately after their trip to the medical center