Why would I want to attend? Because being able to effectively communicate your business model to anyone that asks is important to you. What will we be doing? In this interactive session, you'll create your own product's Business Model on a Lean Canvas, an adaptation by Ash Maurya of Alex Osterwalder's Business Model Canvas. You'll learn the pertinent parts of that canvas to uncover the parts of your product's plan that are currently untested. What will I come away with? An ability to create a business model for any product on 1 page in the future in less than 1 hour. 1 hypothesis that is a high priority risk you should test to ensure the success of your product. Can you challenge me? If you can't fill in this 1 page canvas effectively in 1 hour or less, you don't know what the risks are to succeed with your product. Find out where you stand.

1. Define Your Product’s Business
Model
and
Identify Your Biggest Risk to Test
Tom Hartwell
@tommyhartwell thartwell

2. What will I learn?
1. What is a Lean Canvas and Why should I
care?
2. How do I create a business model using a
Lean Canvas?
3. What is the biggest risk I should test in my
business model on Monday?

4. What is the Lean Canvas?

5. What is the problem?1
Wong DL, Baker CM Pain in children: comparison of assessment scales, Pediatr. Nurs. 1988 14(1):9017

6. Who are my customers?2

7. What is my unique
value proposition?
3

8. What is the solution?4

9. Which channels will
customers find me?
5

10. How much revenue?6

11. What does it cost?7

12. What should I measure?8
Dave McClure Example Conversion Metrics, 9/16/2008 https://www.flickr.com/photos/500hats/577630651/

13. What is my unfair
advantage?
9

14. What are the highest risks?