Alan Armstrong gives advice on how Product Managers can gain both credibility and authority in their companies and amongst their peers

1. Credibility and authority in Product Management Alan Armstrong [email_address]

2. 1. Know thyself: Are you Batman or Superman?

3. 2. Know thy (department’s) time Effective executives do not start with their tasks. They start with their time. And they do not start out with planning. They start by finding out where their time actually goes. Peter Drucker, The Effective Executive

5. 3. Do the opposite!

6. 4: Be the coach, not the player

7. 5: Study the buying process

9. 5: Study the buying process Win/Loss Analysis is the most important source of market and competitive intelligence … … but it is done by less than 15% of Product Managers.

10. Credibility and authority in Product Management Alan Armstrong [email_address]