Angad presenting about thoughts on Design

1. Needs more love
and other ramblings
Angad Pal Singh Kingra
@SirLoondry
October 15th, 2013
Chandigarh

2. Past

3. Present
http://uncommon.is/

4. Design = Art + Science

5. The Process
— How do we go about building digital products

6. Do not
Rush into visual treatment

7. Stop asking
Design-related questions

8. Why & Who, before What.

9. Purpose
Content
Style
* in that order

10. Vision
Not a feature list. Work backwards.
Rethink
Not redesign. Context.
Dream
Don’t shoot down ideas, be realistic a little later.
Read the rules
Then break them.

11. Competitive Research
Don’t do all the hard work!
Passion
Commitment to make something great.
Time
<cue time joke>
Seek knowledgable criticism
Everything else goes out the other ear.

12. Don't underestimate your customers.
We as creators, we view things in a
certain way. We need to be technology
agnostic. Think like your customers.

13. Focus on people.
Solve their problems.

14. Usability
Utility
Desirability
* in that order

15. Good Copy = Good Design
— Be authentic
— Be direct
— Be engaging
— Be specific
— Be appropriate
— Be polite
— Be consistent

16. Where does Design fit in?

17. Design is everywhere
Making things better for people

18. “The public is more familiar with bad
design than good design. It is, in effect,
conditioned to prefer bad design,
because that is what it lives with. The
new becomes threatening, the old
reassuring.”
– Paul Rand

19. “
The life of a designer is a
life of fight against the
ugliness.
— Massimo Vignelli