How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune
•Download as PPTX, PDF•
3 likes•3,307 views
This document provides an overview of key aspects of great design including brand attributes, physical products, digital products, service processes, merchandising, and marketing. It emphasizes that great design should have attributes like being warm, honest, long-lasting, beautiful, functional, empathetic, and minimal. The document also notes that it can be difficult and expensive to find good designers and advises not changing design for the sake of change and smiling at the end of the day.
Recommended
Recommended
More Related Content
Viewers also liked
Similar to How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune
Similar to How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune (20)
More from ProductNation/iSPIRT
More from ProductNation/iSPIRT (20)
Recently uploaded
Recently uploaded (20)
How to wow your customers with great design - Rajiv Srivatsa, Urban Ladder, #PNCamp, Pune
- 1. How to wow your customers with great design Rajiv Srivatsa (Urban Ladder) #PNCamp Dec 05 2013
- 3. 10 attributes of great design… Dieter Rams Industrial Designer Braun Content courtesy http://startupsthisishowdesignworks.com/
- 4. 1. Brand attributes brand name logo colors fonts vision 99designs PPT template LaunchRock business card Printo communication tagline Thesaurus.com PPT
- 5. • Warm • Honest, Transparent • Long-lasting • Target Audience • Straight lines • Masculine
- 6. 2. Physical product prototype range planning usecase pricing name design philosophy finish quality Google Images 3d Studio Max storyline Pinterest A/B tests SurveyMonkey Paper Drawings packaging Facebook Polls Auto CAD
- 8. 3. Digital product interaction design user story user eye-tracking studies performance mood-board visual design information architecture PPT / Visio Axure iMockUps Hi-fidelity prototype 99designs storyline content design Balsamiq Google Search
- 10. 4. Service process user touch-points multi-channel call flow experience design ticket response communication PPT / Visio Video Editor Freshdesk Exotel WebEngage
- 11. 5. Merchandising storyline photography props Mac + DSLR styling creative angles models touch-up shadows lights image processing exposure Pinterest rendering Home Magazines Photoshop
- 13. 6. Marketing positioning brand colors offline aspirational PR fonts messaging analytics social media newsletter Photoshop Pinterest collateral A/B tests Adwords FB Marketing
- 15. And… It is difficult to get good designers. And expensive too…
- 16. …and… Don’t change design for the sake of changing it ever!
- 17. …and… Smile at the end of the day
- 18. Credits Thanks to www.dilbert.com and Scott Adams for the awesomeness that is Dilbert!
Editor's Notes
- The logo and brand name iterations for a B2C brand (OBFHome)The Helvetica Neue choice, the colors choiceThe tagline with a mix of intrigue and the obvious
- Transitional design philosophy (saying NO to products is easier)The use-case based study table designPackaging in-depth study and quality
- The menu design optionsThe silhouette addition to every product to get a sense of sizeMVP excluding My Account, Comparison, Sorting Order, Pagination etc.
- The customer service call flow design to minimize waiting timeThe shipping email in the 5th day for reducing waiting angstThe customer service delivery experience trial
- The styling / merchandising style – no. of props, colors used etc.The photography style decision (reflections vs. shadows etc.)Product being the hero
- The Google trials and the no-show!The FB experiments on banners, colors, messaging, engagement propertiesNot doing much offline (too much effort, too little return)