Presentation by Angad(Zomato) at #PNMeetup in Gurgaon

1. Needs more love
and other ramblings
Angad Pal Singh Kingra
February 16th, 2013
@SirLoondry

2. Product Managers
The Process
— What we think it takes to build products
Where does Design fit in?

3. Product Manager
A person responsible for controlling or administering
all or part of a product or company.

5. Manages the product,
not people.

6. Understands
— The product
— Your people
— Your customers
— Your competitor’s customers
Is a perfect match for the product’s
average user profile.

7. Is a dumb customer
Or at least acts like one.
Fights for users
Empathizes with them.
Evangelist
Lives, breathes, eats, sleeps, the product.
Has free time
A lot of it.

8. The Process

11. WHY and WHO,
before WHAT.

12. Vision
Not a feature list. Work backwards.
Rethink
Not redesign. Context.
Dream
Don’t shoot down ideas, be realistic a little later.
Read the rules
Then break them.

13. Competitive Research
Don’t do all the hard work!
Passion
Commitment to make something great.
Time
<cue time joke>
Seek knowledgable criticism
Everything else goes out the other ear.

14. Don't underestimate your customers.
We as creators, we view things in a
certain way. We need to be technology
agnostic. Think like your customers.

15. Usability
Utility
Desirability
* in that order

16. For our apps, we decided
— Content is the interface
— Content is the star
— Simple / Analog
— Device / Platform agnostic
— Built for inclusion, built for the future
— Delight

17. Where does Design fit in?

18. Design bettereverywhere
Making things
is for people

19. Where does good design come from?
— Strong design culture
— Sharp focus
— Clarity of thought
— Autonomy
— Working with the best people
— Pushing the limits
— Passion. Conviction. Vision.

20. Ask yourself
Is Design a stakeholder in
your organization?

21. The life of a designer is a
“ life of fight against the
ugliness.
— Massimo Vignelli