Overview of the Challenges Facing the Real Estate Industry & Professional One\'s Solutions to those Challenges

1. Copyright 2009 Professional One Franchising, LLC

2. PROFESSIONAL
ONE
REAL ESTATE
Copyright 2009 Professional One Franchising, LLC

3. PROFESSIONAL
ONE
REAL ESTATE
Copyright 2009 Professional One Franchising, LLC

4. PROFESSIONAL
ONE
REAL ESTATE
Bringing REAL
Professionalism to
Real Estate...
Copyright 2009 Professional One Franchising, LLC

5. ORIGINAL
MOTIVATION & VISION
• Founder worked as CPA for 10 Yrs
• Got into real estate...surprised by low
barrier to entry, minimal
educational requirements & low
level of professionalism vs
medicine, law & public accounting
• Now creating real estate’s first
true “Professional Services Firm,”
like top-tier law firm or CPA firm
Copyright 2009 Professional One Franchising, LLC

6. REAL ESTATE AT A CROSSROADS:
AN INDUSTRY IN CRISIS...
Copyright 2009 Professional One Franchising, LLC

7. REAL ESTATE AT A CROSSROADS:
AN INDUSTRY IN CRISIS...
3 Main Challenges:
Copyright 2009 Professional One Franchising, LLC

8. CHALLENGE #1:
Radically Impaired Broker & Agent Profitability
Copyright 2009 Professional One Franchising, LLC

9. “BIG-BOX”
BROKERS: AN
ENDANGERED
SPECIES
Bankruptcies & reorganizations
of some of the biggest and most
well-respected names and
brands in the industry
Copyright 2009 Professional One Franchising, LLC

10. HIGH FIXED OVERHEAD
Crushing Profit Margins & Destroying Financial Life Plans
Copyright 2009 Professional One Franchising, LLC

11. COMMISSION
SPLITS TOO
HIGH?
Brokers Must Cover
Overhead ~
Limited Ability to Adjust
Copyright 2009 Professional One Franchising, LLC

12. CHALLENGE #2:
Real Estate has an Image/Reputation Problem
Copyright 2009 Professional One Franchising, LLC

13. PEOPLE
DON’T
TRUST
REALTORS
Public Dissatisfaction
FORCING Professionalism on
the Industry
Copyright 2009 Professional One Franchising, LLC

14. WALL STREET JOURNAL 5-12-08
People Will Pay More for Ethically Provided Goods & Services
Copyright 2009 Professional One Franchising, LLC

15. CHALLENGE #3:
Technology Changing EVERYTHING
at Breathtaking Pace
Copyright 2009 Professional One Franchising, LLC

16. GOOGLE’S REAL ESTATE PLAN
“ELIMINATE the middle man...or force them to BRING VALUE”
Copyright 2009 Professional One Franchising, LLC

17. SOCIAL MEDIA REVOLUTION
Copyright 2009 Professional One Franchising, LLC

18. SOCIAL MEDIA REVOLUTION
Biggest Shift Since Industrial Revolution?
Copyright 2009 Professional One Franchising, LLC

19. Skill Set Today Very Different than Just a Few Short Years Ago
Copyright 2009 Professional One Franchising, LLC

20. TOTALLY. DIFFERENT. JOB.
Skill Set Today Very Different than Just a Few Short Years Ago
Copyright 2009 Professional One Franchising, LLC

21. HOW DO WE RESOLVE?
What Can Be Done to Respond to these Serious Challenges?
Copyright 2009 Professional One Franchising, LLC

22. SOLUTION #1:
EMBRACE REAL
PROFESSIONALISM
It’s Not Just a Slogan...It’s a
Daily Commitment
to Being the Best
Copyright 2009 Professional One Franchising, LLC

23. ARTICULATE
A CLEAR
VISION
Mission Statements &
Core Values,
CONSTANTLY Reinforced
Copyright 2009 Professional One Franchising, LLC

24. ENGAGE BETTER PEOPLE
At P1 Plymouth: 6 MBAs, 3 CPAs, JD, Re/Max Hall of Fame...
Copyright 2009 Professional One Franchising, LLC

25. PERPETUAL EDUCATION
Never Stop Teaching & Training ~ Feed the 20% that Get It
Copyright 2009 Professional One Franchising, LLC

26. CHARACTER-
DRIVEN REAL
ESTATE
Like a “DISC” Test for
Ethics & Integrity
Copyright 2009 Professional One Franchising, LLC

27. SOLUTION #2:
DOMINATE THE
TECHNOLOGY
Simply Make a Commitment
to Leading...and then Do It
Copyright 2009 Professional One Franchising, LLC

28. PROFESSIONALONE.COM
Dominates Local Google Rankings
Copyright 2009 Professional One Franchising, LLC

29. DOMINATE YOUTUBE
• YouTube is now #2 Search
Engine behind only Google
itself! Video now HUGELY
important...
• Professional
One YouTube rankings
STRONGER than Google rankings
• 10of Top 15 Videos on YouTube for
“Real Estate Franchisor”
Copyright 2009 Professional One Franchising, LLC

30. DOMINATE SOCIAL MEDIA
• Ranked Among “25 Most Connected”
in Real Estate by Proxio.com
• 27,000+ Followers on Twitter
• Ranked #1 in MI in real estate on
Twellow (Twitter’s Yellow Pages)
• Nominated for Inman SM Awards
• Ranked highly on Twitter.Grader &
Klout
Copyright 2009 Professional One Franchising, LLC

31. DEFINITIVE RESOURCE ON
SM & REAL ESTATE
• BeingUsed by National Level
Trainers Teaching SM to Realtors
• Professional
One CEO’s
Review Appears on Back
Cover of “Social Media
Report 2010”
• Professional
One: ONLY Company
Mentioned by name
Copyright 2009 Professional One Franchising, LLC

32. HELP GET YOU UP TO SPEED
• In Termsof Twitter, FaceBook,
LinkedIn, Blogging, etc.
• This
is a MAJOR area of
competitive differentiation as our
experience & results dwarf the
competition
• Letus help YOU become a
Social Media expert
Copyright 2009 Professional One Franchising, LLC

33. SOLUTION #3:
LEVERAGE A
MODEL THAT
MAXIMIZES
PROFIT MARGIN
For Brokers
AND Agents Alike...
Copyright 2009 Professional One Franchising, LLC

34. GO LEAN:
THE ANTI-
BIG BOX
It’s the Only Idea that Makes
Sense at this Point ~ No
Longer a Matter of
“Preference” ~ Now a Matter
of SURVIVAL
Copyright 2009 Professional One Franchising, LLC

35. GO
VIRTUAL
Saves You AT LEAST
$32,000 per Year
(as Broker or Team)
Copyright 2009 Professional One Franchising, LLC

36. COMMISSION $HARING
Most Powerful Residual in Real Estate
Copyright 2009 Professional One Franchising, LLC

37. SMALL C$I RESULTS = BIG $
• SUBJECTIVELY most powerful
residual in real estate (sliced &
diced them all...)
on GROSS commission
• Based
income, NOT on office or
company profitability
• Completely auditable & verifiable
• Don’t
be fooled: residual programs
CAN produce large results
Copyright 2009 Professional One Franchising, LLC

38. KIYOSAKI:
GET PASSIVE INCOME
• Authorof NY Times Bestsellers
“Rich Dad Poor Dad” & “Cash
Flow Quadrant”
• #1 personal financial guru
• Believes in Residual Income
• Says “wealthy derive 70%
+ of their income from
passive sources”
Copyright 2009 Professional One Franchising, LLC

39. REAL C$I ILLUSTRATIONS
(Assumptions: All agents sell $1.5M each per yr @ 3% ave commission rate)
Recruit FIVE brokers who recruit
20 agents each = C$I of $42,250
Recruit FIVE brokers who recruit 20 agents each & each of those
agents recruits just ONE each = C$I of $92,250
Recruit TEN brokers who recruit
20 agents each = C$I of $94,500
Recruit TEN brokers who recruit 20 agents each & each of those
agents recruits just ONE each = C$I of $184,500
Copyright 2009 Professional One Franchising, LLC

40. ACCOUNTABILITY
Maximize ROI ~ Keep “Distilling the Mix” ~ 80/20 Rule
Copyright 2009 Professional One Franchising, LLC

41. JOIN
PROFESSIONAL
ONE
Copyright 2009 Professional One Franchising, LLC

42. JOIN
PROFESSIONAL
ONE
Copyright 2009 Professional One Franchising, LLC

43. JOIN
PROFESSIONAL
ONE
The Logical Solution
to Today’s Real
Estate Challenges
Copyright 2009 Professional One Franchising, LLC

44. GET MORE
INFO @ OUR
YOUTUBE
CHANNEL:
http://
www.youtube.com/user/
mmcclurep1

45. Copyright 2009 Professional One Franchising, LLC

46. PROFESSIONAL ONE
Copyright 2009 Professional One Franchising, LLC

47. PROFESSIONAL ONE
Bringing REAL Professionalism to Real Estate
Copyright 2009 Professional One Franchising, LLC