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Using Social Media for Nonprofits

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Social Media for Nonprofits
What is social media? Social media is any tool that lets you share information and interact with others on the Internet.
Why should we care? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Social Media: Twitter Facebook Flickr Digg YouTube LinkedIn Blogger SurveyMonkey And much, much more!
Some Fast Facts: ,[object Object],[object Object],[object Object],[object Object],[object Object],Facts pulled from platform websites and articles.
How can a nonprofit organization benefit from using social media? ,[object Object],[object Object],[object Object]
Increase Awareness Link to articles and press releases about your organization
Increase Awareness Post exciting news about your organization
Increase Awareness Promote upcoming events and initiatives
Increase Awareness Share photos and video about your organization
Increase Awareness Announce new partnerships and introduce new members of the team
Increase Awareness Further your brand through logo placement, personalized backgrounds, colors, etc.
Engage and Interact Ask questions and comment on responses
Engage and Interact Meet new people and possible partners Milan has been on Twitter since Aug. 27 and is being followed by over 100 people, most from Baltimore,including media, “movers and shakers”, city and state agencies, etc. Plus, the restaurant is included in 20 Lists created by followers.
Engage and Interact Support and promote partners and others
Engage and Interact Surveys and polls
Engage and Interact Comment on blog posts, tweets, status updates, etc. from others
Engage and Interact Join and create “ chats” and “discussions”
Engage and Interact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage and Interact Host a Tweetup, a contest or promotion
Engage and Interact Send updates to those who “Like” you and target it
Engage and Interact Allow others to post videos, photos, comments on your pages that are relevant (you can delete those that aren’t!)
Engage and Interact Use social media on the go! Post photos, updates, etc. from an event!
Engage and Interact Create a landing page on Facebook that allows people to sign up for newsletters, shop, donate, etc.
Engage and Interact Create a landing page on Facebook that allows people to sign up for newsletters, shop, donate, etc.
Engage and Interact ,[object Object],[object Object],[object Object],[object Object],[object Object],396 followers 251 friends
Engage and Interact Mobile Giving
Engage and Interact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage and Interact Call for volunteers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things to note: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions that need to be asked before getting into social media: Who is going to manage the social media campaign and much time is to be allocated? What is your response policy to questions/criticism/praise? What are the benchmarks to measure usefulness/success?
Links: Twitter - www.twitter.com Facebook - www.facebook.com Nonprofits on Facebook - www.facebook.com/nonprofits Flickr - www.flickr.com Digg - www.digg.com YouTube - www.youtube.com YouTube Nonprofit Program - www.youtube.com/nonprofits LinkedIn - www.linkedin.com Blogger - www.blogger.com SurveyMonkey - www.surveymonkey.com
Questions? Comments? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Using Social Media for Nonprofits

  • 1. Social Media for Nonprofits
  • 2. What is social media? Social media is any tool that lets you share information and interact with others on the Internet.
  • 3.
  • 4. Examples of Social Media: Twitter Facebook Flickr Digg YouTube LinkedIn Blogger SurveyMonkey And much, much more!
  • 5.
  • 6.
  • 7. Increase Awareness Link to articles and press releases about your organization
  • 8. Increase Awareness Post exciting news about your organization
  • 9. Increase Awareness Promote upcoming events and initiatives
  • 10. Increase Awareness Share photos and video about your organization
  • 11. Increase Awareness Announce new partnerships and introduce new members of the team
  • 12. Increase Awareness Further your brand through logo placement, personalized backgrounds, colors, etc.
  • 13. Engage and Interact Ask questions and comment on responses
  • 14. Engage and Interact Meet new people and possible partners Milan has been on Twitter since Aug. 27 and is being followed by over 100 people, most from Baltimore,including media, “movers and shakers”, city and state agencies, etc. Plus, the restaurant is included in 20 Lists created by followers.
  • 15. Engage and Interact Support and promote partners and others
  • 16. Engage and Interact Surveys and polls
  • 17. Engage and Interact Comment on blog posts, tweets, status updates, etc. from others
  • 18. Engage and Interact Join and create “ chats” and “discussions”
  • 19.
  • 20. Engage and Interact Host a Tweetup, a contest or promotion
  • 21. Engage and Interact Send updates to those who “Like” you and target it
  • 22. Engage and Interact Allow others to post videos, photos, comments on your pages that are relevant (you can delete those that aren’t!)
  • 23. Engage and Interact Use social media on the go! Post photos, updates, etc. from an event!
  • 24. Engage and Interact Create a landing page on Facebook that allows people to sign up for newsletters, shop, donate, etc.
  • 25. Engage and Interact Create a landing page on Facebook that allows people to sign up for newsletters, shop, donate, etc.
  • 26.
  • 27. Engage and Interact Mobile Giving
  • 28.
  • 29. Engage and Interact Call for volunteers
  • 30.
  • 31.
  • 32. Questions that need to be asked before getting into social media: Who is going to manage the social media campaign and much time is to be allocated? What is your response policy to questions/criticism/praise? What are the benchmarks to measure usefulness/success?
  • 33. Links: Twitter - www.twitter.com Facebook - www.facebook.com Nonprofits on Facebook - www.facebook.com/nonprofits Flickr - www.flickr.com Digg - www.digg.com YouTube - www.youtube.com YouTube Nonprofit Program - www.youtube.com/nonprofits LinkedIn - www.linkedin.com Blogger - www.blogger.com SurveyMonkey - www.surveymonkey.com
  • 34.