Video/Presentation: http://www.proformative.com/events/financial-strategy-business-transformation-recognizing-unique-powerful-role-finance-can-play
Opening remarks and introductions to Proformative and CFO Dimensions
Speaker: John Kogan, CEO, Proformative
KEYNOTE: From Financial Strategy to Business Transformation: Recognizing the Unique and Powerful Role Finance Can Play in Unlocking Enterprise Value
Speaker: Thomas G. Conforti, Executive VP & CFO, Wyndham Worldwide
Recently awarded “Best Investor Relations by a CFO – Mid-Cap” by IR Magazine, since 2009, Tom Conforti has served as Executive Vice President and Chief Financial Officer of Wyndham Worldwide. One of the world’s largest hospitality companies, Wyndham Worldwide provides a broad range of accommodations, products, and services for both consumer travelers and business-to-business customers across the globe through its hotel lodging, timeshare, timeshare exchange, and vacation rental businesses.
Conforti arrived at Wyndham Worldwide at a time of great economic uncertainty, only a few years after the company’s introduction on the New York Stock Exchange. In collaboration with teams across Wyndham Worldwide, Conforti and the Finance team played a critical role in helping successfully lead the new company out of the economic downturn, with a focus on innovative and transformative strategies, along with investing in the company’s people, culture, and shareholders. Today, Wyndham Worldwide has established itself as the market leader in each of its business segments, ranks #12 on Bloomberg Businessweek’s list of the 50 Top-Performing U.S. Companies, and was recognized as the single best performing stock of the S&P 500 since the downturn in 2008.
Prior to his role at Wyndham Worldwide, Conforti served as chief financial officer of DineEquity Inc., the franchisor and operator of restaurant brands Applebee's Neighborhood Grill & Bar and IHOP. Earlier in his career, he held a number of management, financial and strategic roles in the Consumer Products Division of the Walt Disney Company, the College Textbook Publishing Division of CBS, and the Soft Drink Division of Pepsico.
Throughout his career, Conforti has maintained a commitment to positioning the role of Finance as a leader in developing and driving strategic growth for companies to reach their full potential, and will share his unique insights on unlocking enterprise value.
Presentation delivered at CFO Dimensions 2013 - http://www.cfodimensions.com
Summarize objectiveDefine TransformationForrest GumpMany different ways
[ 1-CLICK - SLIDE WILL BUILD ON ITS OWN ]Right conditionsA willing CEOA clear objective well communicatedA strategic orientation enhanced by othersNo substitute for outstanding executionFocus on what’s importantBe personally involved
Pepsi/Disney emphasis of value addGM experience Focus on the big picture / sweat the details “Cash is King”Always do the right thing
Amazing people“Pixie dust is real”World-leading brandsSomething amazing is happening
Multiple business unit Globally dispersedRetail scale > all the other businessesDynamic profit growth
[ 1-CLICK - SLIDE WILL BUILD ON ITS OWN ]Fired-up and talented leadershipEmphasis on new business developmentGlobal expansionExtraordinary property development
Disney Consumer Products Performance
Finance’s role- Creative/ Financial balanceOperating partners for creative peopleSupport all initiatives commerciallyBe more “yes” than “no”
It really is about the people - Bo“You have to work incredibly hard just to keep up”“Intellectual property businesses are the best!”
Tell the story that led to the transformationCall on Day 1 (Don’t mention Southeast)
All conditions existed for changeBusiness model needs to changeA leader open to changeClear view on a better way to do things Cash vs. earningsDescribe what we could do with “cash”Combined with superior execution
Share Price performance from business model change
ActivismHedge funds input can be valuableBe receptive to input / be responsive “Cash is King”“You get the investors you deserve”
“How do you like New Jersey?” Views from visit“Cash is King!” … once againTimeshare being re-positionedAmazing culture ensures alignment
[ 4 CLICKS – 4 BRAND IMAGES WILL BUILD ]1. Description of WHG2. Description of WER3. Description of WVO4. Description of Whole Company – click again to start product photos
General description of Company 6 property photos will cycle throughRCI – MexicoRCI – BarbadosWHG – TRYP Times SquareWHG – HawthornWVO – Newport RIWVO – Shell Vacations, Hawaii
[ 1-CLICK - SLIDE WILL BUILD ON ITS OWN ]Establish “cash” as the clear goal Changes underway - Evolve WAAMWork with BU’s to ensure continued growth Educate investors about timeshareImproving ROIC and cash Articulate overall Capital Allocation strategy
Describe the Football Field
Finance’s role in all areasImpact culture positivelyMr. Count On Me!
All leading to resultsTransforming Cash Flow
Share price performance#1 Performing Stock on S&P 500 since 2009
Results not limited to financialBusiness conduct helps drive successful execution
Cash once again is the great enabler“Once transformation is initiated, tell the story”Capital Allocation Strong cultures enable transformation
That’s my journey so farSuccess if never finalLast question…where do YOU want to go?
THANK YOU!
Brief overview of the Agenda, take time now to present and introduce Rex to the stage and brief statement on who he is – EVP & CFO of JDSU