This document discusses various ways that television and multimedia content can expand into interactive experiences across multiple platforms. It provides examples of campaigns, games, real-time experiences, apps, and touchdocs that immerse audiences further into content and narratives. A preview event will showcase these kinds of transmedia storytelling techniques and allow attendees to interact directly with enhanced content.

1. Preview Hour
Interactive
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2. Preview Hour
Multi Platform
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3. Preview Hour
Multimedia
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4. Preview Hour
Transmedia
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5. Preview Hour
Not just the TV
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6. Preview Panel
BEST OF 2011
Kirsty Hunter
Managing Director (UK)
The Project Factory
s MANIPULATIONS
Boris Razon
Head of New Writing and Transmedia
France Télévisions
FARWELL COMRADES
Christian Beetz Martin Pieper
CEO Head of Culture & Sciences
Gebrüder Beetz Filmproduktion ZDF/ARTE
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7. Touch Docs
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8. Touch Docs
Campaigns
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9. Touch Docs
Campaigns
Experiences
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10. Touch Docs
Apps Campaigns
Experiences
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11. Touch Docs
Apps Campaigns
Real time
Experiences
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12. Touch Docs
Apps Campaigns
Real time Games
Experiences
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Friday, 16 December 11

13. Preview Touch Docs
New way to immerse yourself
in content
Personalised, curated
experience - mobile & tablet
Enhanced content wrapped
around high quality,
collectible video
Delve deeper while watching
or explore elements at your
leisure
Examples:
Al Gore’s Our Choice
Money & Speed
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Friday, 16 December 11

14. Touch Doc Money & Speed
http://itunes.apple.com/us/app/money-speed-inside-black-box/id424796908?mt=8
Friday, 16 December 11

15. Touch Doc Money & Speed
http://itunes.apple.com/us/app/money-speed-inside-black-box/id424796908?mt=8
Friday, 16 December 11

16. Touch Doc Money & Speed
http://itunes.apple.com/us/app/money-speed-inside-black-box/id424796908?mt=8
Friday, 16 December 11

17. Touch Doc Money & Speed
http://itunes.apple.com/us/app/money-speed-inside-black-box/id424796908?mt=8
Friday, 16 December 11

18. Preview Campaigns
Issues based Campaigns
Longer life than TV series
Leads to series re-
commission
Examples:
Fishfight
Great British Property
Scandal
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Friday, 16 December 11

19. Campaign Great British Property Scandal
Friday, 16 December 11

20. Campaign Great British Property Scandal
Friday, 16 December 11

21. Campaign Great British Property Scandal
www.channel4.com/propertyscandal
Friday, 16 December 11

22. Preview Games
Games continue to be way to
engage audience for longer
Bring linear narratives into
non linear environment
Works best when TV writers,
contributors feature within
game
Examples:
Horrible Histories Time
Sewer Adventure
The Ultimate History Quiz
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Friday, 16 December 11

23. Preview Games
http://www.bbc.co.uk/cbbc/games/time-sewer-adventures-game
Friday, 16 December 11

24. Preview Games
Friday, 16 December 11

25. Preview Games
Friday, 16 December 11

26. Preview Games
http://itunes.apple.com/gb/app/ultimate-history-quiz/id428406261?mt=8
Friday, 16 December 11

27. Preview Real time
Real time interaction
Appointment to view
Social, integrated
experiences
Data driven
Examples:
Live from The Clinic
How to Start a Revolution
Monitor
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Friday, 16 December 11

28. Real time Live from the Clinic
http://www.livefromtheclinic.channel4.com/
Friday, 16 December 11

29. Real time How to Start a Revolution
http://howtostartarevolutionfilm.com/index.php/revolution-monitor
Friday, 16 December 11

30. Preview Experiences
http://highrise.nfb.ca/onemillionthtower/1mt_webgl.php
Friday, 16 December 11

31. Preview Experiences
http://highrise.nfb.ca/onemillionthtower/1mt_webgl.php
Friday, 16 December 11

32. Preview Experiences
http://highrise.nfb.ca/onemillionthtower/1mt_webgl.php
Friday, 16 December 11

33. Apps History Here: London
http://itunes.apple.com/gb/app/history-here-london/id442954358?mt=8
Friday, 16 December 11

34. Apps Inside Nature’s Giants
http://itunes.apple.com/gb/app/inside-natures-giants/id467099893?mt=8
Friday, 16 December 11

35. Contact
Kirsty Hunter
Managing Director (UK)
The Project Factory
Twitter: Kirsty_Hunter
Email: kirsty@theprojectfactory.com
Web: www.theprojectfactory.com
#wcsfp
Friday, 16 December 11