Social media allows businesses to build relationships with their consumers. This presentation takes a look at effective communication on social media platforms to help users create loyalty and increase engagement with your audience. There is a special emphasis on Facebook as a way to communicate with “friends” and fans.
2. People use social media technologies to have
conversations, to share information, and to create
relationships.
The number of friends, fans, or followers you have is
not important. It’s how you treat them.
The online forms of communicating include:
Blogs
Microblogs
social networking sites
Podcasts
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3. 3
What are things you do today to meet new people
when hanging out with friends or while at work?
1. __________________________________________
2. __________________________________________
3. __________________________________________
4. __________________________________________
5. __________________________________________
4. There are many ways to meet new people on
Facebook:
Participate in your friend’s conversations
Like or comment on conversations in your News Feed
Join and participate in groups
Like a Fan Page
People participate in groups or like Fan Pages for
many reasons:
To meet others who share their interest in –
sports, movies, music, food, animals, other
To learn
To have detailed conversations about a topic not
everyone is interested in discussing
5. Using social media sites like Facebook and Twitter means
you will have conversations with your new online friends.
Meeting friends in person is similar to meeting friends
online.
Count In Person Meeting Online Meeting
1 Introduce yourself
and shake hands
Introduce yourself and thank the person for
connecting with you
2 Be courteous while
talking
A. Don’t make rude comments, even if
joking.
B. Don’t write comments on friends
Facebook pages about you without asking
permission
3 Listen and respond
appropriately
Read the entire comment before responding
or asking a question.
4 Become a good friend Share photos, videos, and information on
your page that your friends will like.
5 Don’t gossip! When talking about friends say nice things.
6. 6
What are things you do today when having a
conversation with someone?
1. __________________________________________
2. __________________________________________
3. __________________________________________
4. __________________________________________
5. __________________________________________
7. The News Feed contains recent conversations of all your friends.
9. Having conversations with friends in person is similar to
having conversations with friends online.
Be courteous to your friend and their friends
Don’t argue
Use appropriate language
Read your friend’s original comment before posting your
comment
It is okay to respond to comments posted by others, BUT
be sure to read the comment first before posting yours.
What other tips would you add?
_________________________________________________________
_________________________________________________________
_________________________________________________________
11. You can find groups by:
Searching Facebook
Asking your friends
Groups have three visibility options:
Open: Anyone on Facebook can see the group and join.
The group will appear in search results and all content
that members post is visible: photos, videos and
discussions.
Closed: Everyone on Facebook can see the group name
and members, but only group members can see posts in
the group.
Another member can add you or you must ask to join.
Secret: These groups cannot be found in searches, and
non-members can’t see anything about the
group, including its name and member list.
Only a member of the group can add you to the group.
13. You can find Fan Pages by:
Searching Facebook
Asking your friends
Visiting the Fan Pages your friends Like.
How are Fan Pages different from Groups?
Pages allow real organizations, businesses to
communicate with people who like them.
Page information and posts are public and available
to everyone on Facebook.
Anyone can like a Page to become connected with it
and get News Feed updates.
14. Who participates in Groups and on Fan Pages?
Groups and Fan Pages are filled with people.
These people are potentially a new friend.
How do you treat friends?
How do you communicate in Groups and on Fan Pages?
Introduce yourself and shake hands
Be courteous while talking
Listen and respond appropriately
Stay on topic
Become a good friend
Don’t gossip!
15. What about conversation on YOUR Facebook Page?
Share information on your Facebook page like:
Your blog posts
Pictures
Videos
Events
When your friends post comments on your page:
Respond
Like their posts
Share information they post on your page with your
other friends … but ask first if it is okay.
16. What other tips would you add?
_________________________________________________________
_________________________________________________________
_________________________________________________________
17. Look at your Facebook Page … What would you do different?