Social Media Marketing Tips for Small Business from Industry Experts by Project Socialize. Learn what influencers like Mark Cuban, Ariana Huffington, Gary Vaynerchuk, Guy Kawasaki and others have to say about achieving success in social and digital marketing.

1. Project Socialize, LLC
2014
© Copyright 2014

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 “ Make it personal.
Personalize over
generalize.”
 “Great marketing is all
about telling your
story in such a way
that it compels people
to buy what you are
selling”

3.  “Crappy content often
outperforms amazing
content when the
publisher/brand/site has a
powerful community.”
 “Content marketing isn’t
just about attracting
customers. It’s about
attracting and appealing to
anyone who might influence
a potential customers.”

4.  “Define your success. It’s
critical to establish your
conditions of satisfaction.”
 “I suggest developing a
broad, 12-month plan and
a detailed month-by-
month plan so you can
manage the short-term
goals without losing sight
of the long-term goals.”

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 Randi said companies should
be “be authentic”. If they
post things that are authentic
they will reach a larger
audience.
 “ Brands should be more
focused on having the right
followers and the right
audiences.”

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 “Your customers can tell you
the things that are broken and
how they want to be made
happy. Listen to them. Make
them happy.”
 “Make your product easier to
buy than your competition, or
you will find your customers
buying from them, not you.”

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 “Your content should
address some unmet need
or answer a question your
customers have. ”
 “Content marketing is
about owning the media
channel, not renting
somebody else’s channel
like you would with
advertising.”

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 Huffington said that
marketers should try
for an “era of more
truth, more
transparency, more
wisdom, and more
storytelling.”
 “Lasting social
change unfolds from
inside out: from the
inner to the outer
being, from inner to
outer realities”

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 Kawasaki says localize the
pitch. “Keep it simple.”
 “It’s not enough to make a
great product or service—you
also need to position it and
explain it as a way to
improve lives,” said
Kawasaki.

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 “It boils down to making a
relevant and compelling
promise… one that your
target reader can’t refuse–
and then fulfilling that
promise with your
content.”
 “On average 8 out of 10
people will read your
headline copy but only
two out of ten will read
the rest.”

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Nikki J. Means, Founder & CEO
Project Socialize
Phone: 513-779-2444
Email: info@ProjectSocialize.com
Website: http://ProjectSocialize.com
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