DDoS protection and mitigation is serious business for retail and ecommerce companies. With so much at stake, they can’t afford to let their websites go down due to DDoS attacks. This brief slideshow shares their opinions on various DDoS protection options, as captured in a recent Prolexic survey.

1. DDoS Protection Services:
What Really Matters to eCommerce Companies
www.prolexic.com

2. Survey of e-retailers
• Topics
– DDoS protection
– Effectiveness of DDoS mitigation services
• Participants
– Retail companies with e-Commerce websites
– Business sectors: consumer electronics, healthcare,
online payment processing, fashion and apparel, toys
and gifts, heating and plumbing, software-as-a-service
– A statistically significant subset of Prolexic customers
– United States, Europe and Asia
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3. Summary of results
• These company’s websites are at mid-to-high
risk of DDoS attack
• DDoS mitigation services from ISPs and content
delivery networks (CDNs) were deemed
ineffective
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www.prolexic.com

4. ISPs and content delivery networks (CDNs)
• Least effective of DDoS protection services
• Especially ineffective against direct-to-origin
DDoS attacks
• Especially ineffective against application-layer
attacks
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www.prolexic.com

5. ISPs and content delivery networks, continued
• ISPs
– 42 percent ranked ISPs as least effective
– 8 percent ranked ISPs as most effective
• CDNs
– 58 percent ranked CDNs as least effective
– None ranked CDNs as most effective
• On-site DDoS mitigation appliances
– 33 percent ranked appliances as least effective
– None ranked appliances as most effective
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www.prolexic.com

6. Survey respondents prefer
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A mature, pure-play DDoS mitigation service
Scalable to stop the largest DDoS attacks
Low false positives
Fastest mitigation
Service level agreement (SLA)
Proven track record for site availability and
business continuity during a DDoS attack
www.prolexic.com

7. Expectations of survey respondents for their
DDoS protection service
• A total DDoS protection
solution
• Protect all IPs and carriers
at once
– Not add-on services from
multiple ISPs or CDNs
• Routed protection against
all avenues of attack
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www.prolexic.com

8. Perceived effectiveness of ISPs and CDNs
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9. Learn more
• Download the report DDoS Protection Services: What
Really Matters to e-Commerce Companies at
www.prolexic.com/ecommerce-report
• In this report, you’ll learn:
– The top three must-have capabilities for a DDoS protection
provider
– Why CDNs and ISPs are the least effective DDoS protection
services
– The perceived importance of:
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Site availability
Protection from non-DDoS attack vectors
Site responsiveness
PCI compliance
and more
www.prolexic.com

10. About Prolexic
• Prolexic Technologies is the world’s largest and
most trusted provider of DDoS protection and
mitigation services.
• Prolexic has successfully stopped DDoS attacks for
more than a decade.
• We can stop even the largest attacks that exceed
the capabilities of other DDoS mitigation service
providers.
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www.prolexic.com