Build a Successful Social and Mobile Business
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Learn how a mobile and social business with the right tools can help you optimize user collaboration, enhance customer outreach and achieve faster time-to-market.
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Build a Successful Social and Mobile Business
- 1. Build a Successful Social and Mobile Business Handly Cameron Technology Manager – Mobile and Social Solutions IBM Champion for Collaboration Solutions
- 2. Prolifics at a Glance Who Are We? A Corporate Group of 1000 Employees Worldwide specializing in the expert delivery of end-to-end IBM Solutions Over 30 years in business, Prolifics is an end-to-end systems integrator specializing in IBM technologies New York Orlando Boston San Francisco Philadelphia London Application Testing Washington DC Hamburg Santa Clara, CA USA Off-Shore Development Center Hyderabad, India S t a b i l i t y, L o n g e v i t y & G r o w t h Solution Leadership BPM strategies to streamline and automate your business SOA solutions and appliances for connectivity and integration $100 Collaboration and Content Management Portals Gross Revenue $80 Security to manage identities across your IT infrastructure (millions) $60 Monitoring and Managing Applications Business Analytics and Information Management for Data $40 Cleansing, Business Intelligence and Dashboards $20 Testing, Governance and Methodology $0 Technology Migrations to the IBM Software Platform 2005 2006 2007 2008 2009 2010 2011 Enterprise Content Management for business value 2
- 3. IBM’s Most Accomplished Software Partner AWARDS: SKILLS and RESOURCES: 2012 Outstanding Business Agility Solution Award Serviced over 1500 IBM software accounts in the past 8 years; implemented over 300 portals 2012 ICS Award for Best Industry Oriented Social Business Solution Conducted over 60 migrations to WebSphere from other technologies 2012 Finalist for Exceptional Web Experience Prolifics boasts over 400 J2EE, WebSphere, ICS, Security, Business Analytics, ECM, Tivoli, Rational certifications for architecture, 2012 Finalist for Distinguished Business Achievement development, administration, and project management 2010 Impact Best BPM Solution Award IBM’s highest technical rating (Level 5) 2010 Lotus Best End-User Solution Award Highly Accredited - IBM Tivoli “AAA Accredited;” IBM Cloud 2010 Lotus Best Industry Solution Award Certified; Accredited with Ready for Rational; IBM Authorizations for Security, Social Business and ECM; IBM Authorizations for 2009 Rational Solution Award Insurance, Finance, Healthcare & Life Sciences, Banking, Energy & 2008 Outstanding SOA Solution Award Utilities Prolifics has worked with internal development teams multiple 2008 Overall Technical Excellence Award times for the development of IBM technologies. 2007 Overall Technical Excellence Award Strategic relationship gains internal access to IBM’s resources, 2007 Impact SOA Process Solution Award labs, and product development teams 2006 Best Portal Solution Lotus Award 3
- 4. Prolifics Customers Financial Services Healthcare Government Retail & Distribution Utilities Insurance Education 4
- 5. Agenda Social Collaboration • Key Features • What’s New in Connections 4.0 Portal - Time to Market • Key Features • Multichannel Communications Mobile – Expand outreach • IBM Mobile Foundation • Extending your business with mobile 5
- 6. Social Business will change your business 6
- 7. IBM Connections: An integrated social platform 7
- 8. IBM Connections 4.0 Themes 8
- 10. Home: Where you go to get work done. 10
- 11. Connections Mail: Access and respond to email 11
- 12. Social Analytics: Discover popular topics right now 12
- 13. 13
- 14. 14
- 15. IBM Customer Experience Suite V8 New Capabilities 15
- 16. Build Sites Faster with Pre-Built Web Content 16
- 18. Mobile is a mandatory transformation 10 Billion devices by 2020 61% of CIOs put mobile as priority 45% increased productivity with mobile apps 18
- 19. …with enormous opportunities! Business to Enterprise Business to Consumer •Increase worker productivity •Improve customer satisfaction •Improve claims processing •Deeper customer engagement •Extend existing applications to and loyalty mobile workers and customers •Drive increased sales through •Reduce fuel, gas, or fleet personalized offers maintenance costs •Better, faster customer service •Increase employee and business •Competitive differentiator partner responsiveness and •Improve in store experience decision making speed with mobile concierge services 19
- 20. But mobile also brings business and IT challenges … Enterprise Business Model Changes • Anytime, anywhere business transactions • Social business interactions • New opportunities with geo location App Development Lifecycle Complexity • Multiple device platforms Top Mobile Adoption • Connecting to enterprise back-end services in Concerns: a secure and scalable manner 1. Security/privacy (53%) • Unique mobile requirements (UX, offline, etc) 2. Cost of developing for multiple • Faster time-to-market demands mobile platforms (52%) Mobile Security and Management 3. Integrating cloud services to • Protection of privacy and confidential mobile devices (51%) information Source: 2011 IBM Tech Trends Report • Use of client-owned smartphones and tablets https://www.ibm.com/developerworks/mydeveloperworks /blogs/techtrends/entry/home?lang=en 20
- 21. Think beyond the mobile app! 21
- 22. Combining Portal and Worklight 22
- 23. Multi-channel options Mobile Web Native Mobile Hybrid • Mobile Website App Mobile App • Accessed by • True Native App • Hybrid App = phone browser • Developed using Web app + • Mobile only using native languages Native code open Web • Native • App runs on the (HTML5, appearance and device, but JavaScript) device leverages open • Limited Device capabilities, Web (HTML5, JS) capabilities performance • Native device capabilities (GPS, camera, contacts) 23
- 24. Four Phases of Enterprise Mobility 1. Informal • No formal process or strategy • Driven by personal requests of executives 2. Silos • Divisions execute overlapping initiatives 3. Coordinated • Executive standards in place • Divisions free to execute within the standards 4. Integrated • Formal enterprise strategy and roadmap • Central planning, execution, and monitoring Source: http://www.forbes.com/sites/maribellopez/2012/09/27/the-four-phases-of-enterprise- mobility 24
- 25. Components of an Enterprise Mobile Strategy Extend & Transform Build & Connect Extend existing business Build mobile applications capabilities to mobile Connect to, and run devices backend systems in Transform the business by support of mobile creating new opportunities Manage & Secure Manage mobile devices and applications Secure my mobile business 25
- 26. IBM Worklight – The Technology 26
- 27. IBM Worklight – The product Worklight Studio The most complete, extensible environment with maximum code reuse and per-device optimization Worklight Server Unified notifications, runtime skins, version management, security, integration and delivery Worklight Runtime Components Extensive libraries and client APIs that expose and interface with native device functionality Worklight Console A web-based console for real-time analytics and control of your mobile apps and infrastructure 27
- 28. Worklight’s Unified Push Notifications Apple Worklight Push Client-side iOS iOS Push API Servers Push (APN) Services Dispatcher Back-end Notification Google Back-end Polling State Push Worklight System Android Android Client-side System Adapters Database Push API Push Dispatcher Servers (C2DM) Services Unified BlackBerry BlackBerry Worklight Push Dispatcher Push API RIM Push Client-side Servers Push API Roadmap Services Messag Win Phone Back-end Windows Microsoft Worklight Back-end User-Device Dispatcher System System e-based Database Push API Push Client-side Roadmap Push Adapters Servers Services SMS Dispatcher Broker API Roadmap SMS/MMS Brokers Administrative Console 28
- 29. IBM Mobile Foundation Firewall or Security Gateway Development Lifecycle Tools IBM Mobile Foundation IBM Endpoint IBM Worklight Manager for Mobile Devices WebSphere eXtreme Scale / Mobile Threats and Security WebSphere WebSphere DataPower XC10 Caching Appliance CastIron SOA & Connectivity (Messaging, ESBs, Cloud Integration, Governance) Web Sites and Business Process Social and Analytics Analytics Portal Management Collaboration Enterprise Apps 29
- 30. Global Health Insurance Application Problem: • With growing number of mobile user customers, the health care provider wanted to develop a roadmap to design and develop a mobile application for their customers • Users can find the best low cost provider faster and nearer to them • Access to virtual ID cards and healthcare information Challenges • The application should work on different mobile devices • Insurance providers database is not geocoded to search depending on user location • Plot the health care providers on a map if the users phone is capable to displaying a map Solution • IBM Worklight • IBM WebSphere Portal 30
- 31. 31
- 32. Resources Prolifics Resources • Mobile strategy and IBM Worklight webinars: http://www.prolifics.com/mobile-computing.htm • Mobile Advisory Workshop and Worklight Quick Start • @handly and @niraljhaveri on Twitter IBM Resources • IBM Mobile Enterprise solutions http://www.ibm.com/software/solutions/mobile-enterprise • IBM Mobile Development Resources (forums, articles, blogs, free evaluation) www.ibm.com/mobile-docs 32
- 33. For more information: Contact: Handly Cameron Email: hcameron@prolifics.com Twitter: @handly Phone: +1 646 380 2883 And visit these useful links on the Prolifics’ Web site: Case Studies: http://www.prolifics.com/case-study-technology.htm Webcasts: http://www.prolifics.com/webcasts.htm Podcasts: http://www.prolifics.com/podcasts.htm Service Brochures: http://www.prolifics.com/service-brochures.htm Technology Blog: http://prolificstech.blogspot.com Twitter: http://www.twitter.com/prolifics Prolifics TV: http://www.youtube.com/prolificstv 33
- 34. Prolifics Mobile Advisory Workshop An End-to-End Mobile Strategy for your business! Discovery and Vision • Define your mobile business drivers • Determine technical requirements Implementation Roadmap Solution Prototype • Mobile architecture • Development and infrastructure Roadmap & • Phased roadmap Standards Solution Prototype Discovery • Proof of Concept demo 34
- 35. Prolifics Mobile Quick Start Get started with IBM Worklight! IBM Worklight implementation • System installation • Admin and developer jumpstart • Other IBM components as needed Application development • Define an initial application PoC • Help your team through development to production 35
- 36. Honeywell Problem: • With growing number of field workers, client needed a White pages app to find the right resources Implementation • The Honeywell currently series of functional apps deployed in internal app store • The app is a white pages app which lets field users find internal users and their profiles • The app lets users to • Search for name, department, address, managers, • Prolifics deploy the app in the internal Honeywell App store. • The app will be rolled out to select few managers and field agents • The app runs on iPhone and iPads Solution • IBM Worklight 36
- 37. Geo-Mobile site for a Global Health Insurance Problem: With growing number of mobile user customers, the health care provider wanted to develop a roadmap to design and develop a mobile site for their customers. Users can find the best low cost provider faster and nearer to them. The initial targeted audience would be few hundreds of works working for their premium client. Eventually this application will be available to all their clients. Challenges The application should work different mobile devices. Insurance providers database is not geocoded to search depending on user location. Plot the health care providers on a map if the users phone is capable to displaying a map. Solution IBM Websphere Portal Mobile Portal Accelerator (MPA) 37
- 38. The Mobile Template Customizable UI REST Geo-Location services Maps Mobile Content 38
Notes de l'éditeur
- Prolifics has been recognized by IBM for building exceptional solutions around mobility and Portal including the best Exceptional Web Experience, Best Industry Solution, and Outstanding Business Agility solution awards this year. Our consultants are experts in mobile, social, business process management, and other areas.
- However, with this opportunity comes new, unique challenges. Here are three pillars you will need to consider in your mobile application strategy.Mobile and social interactions are changing business models in every industry. You will want to consider how new capabilities and enabling your users is going to change your business models. There are great opportunities here if you do it right!On the application development side, you need to be able to meet fast time-to-market demands across multiple platforms while maintaining the excellent enterprise development practices you already have in place. We can help you avoid the trap of hiring an independent iOS or Android developer who is not going to follow your standards and end up creating a system that is hard to maintain and update.Finally, the standards of enterprise systems don’t go away. Historically, RIM had great success with BlackBerry devices because they provided the enterprise class security and control while delivering new capabilities to our users. Modern mobile devices and applications provide even greater business value, but with the consumer focus of today’s devices and systems, we must now look for solutions that will add back in the necessary enterprise controls.More details …Enterprise Business Model ChangesNew business opportunities based upon geolocationAnytime, anywhere business transactionsImportance of social business interactionsApp Development Lifecycle ComplexityComplexity of multiple device platforms with fragmented Web, native, and hybrid model landscapeConnecting the enterprise back-end services in a secure and scalable mannerUnique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)Faster time-to-market demands and iterative deliveryMobile Security and ManagementProtection of privacy and confidential informationUse of client-owned smartphones and tabletsVisibility, Security & Management of mobile platform requirements
- However, with this opportunity comes new, unique challenges. Here are three pillars you will need to consider in your mobile application strategy.Mobile and social interactions are changing business models in every industry. You will want to consider how new capabilities and enabling your users is going to change your business models. There are great opportunities here if you do it right!On the application development side, you need to be able to meet fast time-to-market demands across multiple platforms while maintaining the excellent enterprise development practices you already have in place. We can help you avoid the trap of hiring an independent iOS or Android developer who is not going to follow your standards and end up creating a system that is hard to maintain and update.Finally, the standards of enterprise systems don’t go away. Historically, RIM had great success with BlackBerry devices because they provided the enterprise class security and control while delivering new capabilities to our users. Modern mobile devices and applications provide even greater business value, but with the consumer focus of today’s devices and systems, we must now look for solutions that will add back in the necessary enterprise controls.More details …Enterprise Business Model ChangesNew business opportunities based upon geolocationAnytime, anywhere business transactionsImportance of social business interactionsApp Development Lifecycle ComplexityComplexity of multiple device platforms with fragmented Web, native, and hybrid model landscapeConnecting the enterprise back-end services in a secure and scalable mannerUnique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)Faster time-to-market demands and iterative deliveryMobile Security and ManagementProtection of privacy and confidential informationUse of client-owned smartphones and tabletsVisibility, Security & Management of mobile platform requirements
- However, with this opportunity comes new, unique challenges. Here are three pillars you will need to consider in your mobile application strategy.Mobile and social interactions are changing business models in every industry. You will want to consider how new capabilities and enabling your users is going to change your business models. There are great opportunities here if you do it right!On the application development side, you need to be able to meet fast time-to-market demands across multiple platforms while maintaining the excellent enterprise development practices you already have in place. We can help you avoid the trap of hiring an independent iOS or Android developer who is not going to follow your standards and end up creating a system that is hard to maintain and update.Finally, the standards of enterprise systems don’t go away. Historically, RIM had great success with BlackBerry devices because they provided the enterprise class security and control while delivering new capabilities to our users. Modern mobile devices and applications provide even greater business value, but with the consumer focus of today’s devices and systems, we must now look for solutions that will add back in the necessary enterprise controls.More details …Enterprise Business Model ChangesNew business opportunities based upon geolocationAnytime, anywhere business transactionsImportance of social business interactionsApp Development Lifecycle ComplexityComplexity of multiple device platforms with fragmented Web, native, and hybrid model landscapeConnecting the enterprise back-end services in a secure and scalable mannerUnique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)Faster time-to-market demands and iterative deliveryMobile Security and ManagementProtection of privacy and confidential informationUse of client-owned smartphones and tabletsVisibility, Security & Management of mobile platform requirements
- I don’t have to tell you that mobile device usage is exploding. Just a few years ago, all we had to worry about was whether our company had a decent web site. With all of the new mobile devices and the advances in social business, we are facing a full scale revolution of how we interact with our coworkers, customers, and business partners.There will be a projected 10 billion mobile devices by 2020. We all know people who have moved from carrying a single BlackBerry, to now carrying multiple smartphones, at least one tablet, and other specialized devices such as wifi connected cameras. I know of several of my fellow IBM Champions who have at least 5 devices on their person all of the time. If we consider other mobile devices such as mobile sensors, connected automobiles, and other telemetry, I wouldn’t be surprised if 10 billion is a low number!
- However, with this opportunity comes new, unique challenges. Here are three pillars you will need to consider in your mobile application strategy.Mobile and social interactions are changing business models in every industry. You will want to consider how new capabilities and enabling your users is going to change your business models. There are great opportunities here if you do it right!On the application development side, you need to be able to meet fast time-to-market demands across multiple platforms while maintaining the excellent enterprise development practices you already have in place. We can help you avoid the trap of hiring an independent iOS or Android developer who is not going to follow your standards and end up creating a system that is hard to maintain and update.Finally, the standards of enterprise systems don’t go away. Historically, RIM had great success with BlackBerry devices because they provided the enterprise class security and control while delivering new capabilities to our users. Modern mobile devices and applications provide even greater business value, but with the consumer focus of today’s devices and systems, we must now look for solutions that will add back in the necessary enterprise controls.More details …Enterprise Business Model ChangesNew business opportunities based upon geolocationAnytime, anywhere business transactionsImportance of social business interactionsApp Development Lifecycle ComplexityComplexity of multiple device platforms with fragmented Web, native, and hybrid model landscapeConnecting the enterprise back-end services in a secure and scalable mannerUnique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)Faster time-to-market demands and iterative deliveryMobile Security and ManagementProtection of privacy and confidential informationUse of client-owned smartphones and tabletsVisibility, Security & Management of mobile platform requirements
- However, with this opportunity comes new, unique challenges. Here are three pillars you will need to consider in your mobile application strategy.Mobile and social interactions are changing business models in every industry. You will want to consider how new capabilities and enabling your users is going to change your business models. There are great opportunities here if you do it right!On the application development side, you need to be able to meet fast time-to-market demands across multiple platforms while maintaining the excellent enterprise development practices you already have in place. We can help you avoid the trap of hiring an independent iOS or Android developer who is not going to follow your standards and end up creating a system that is hard to maintain and update.Finally, the standards of enterprise systems don’t go away. Historically, RIM had great success with BlackBerry devices because they provided the enterprise class security and control while delivering new capabilities to our users. Modern mobile devices and applications provide even greater business value, but with the consumer focus of today’s devices and systems, we must now look for solutions that will add back in the necessary enterprise controls.More details …Enterprise Business Model ChangesNew business opportunities based upon geolocationAnytime, anywhere business transactionsImportance of social business interactionsApp Development Lifecycle ComplexityComplexity of multiple device platforms with fragmented Web, native, and hybrid model landscapeConnecting the enterprise back-end services in a secure and scalable mannerUnique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)Faster time-to-market demands and iterative deliveryMobile Security and ManagementProtection of privacy and confidential informationUse of client-owned smartphones and tabletsVisibility, Security & Management of mobile platform requirements
- However, with this opportunity comes new, unique challenges. Here are three pillars you will need to consider in your mobile application strategy.Mobile and social interactions are changing business models in every industry. You will want to consider how new capabilities and enabling your users is going to change your business models. There are great opportunities here if you do it right!On the application development side, you need to be able to meet fast time-to-market demands across multiple platforms while maintaining the excellent enterprise development practices you already have in place. We can help you avoid the trap of hiring an independent iOS or Android developer who is not going to follow your standards and end up creating a system that is hard to maintain and update.Finally, the standards of enterprise systems don’t go away. Historically, RIM had great success with BlackBerry devices because they provided the enterprise class security and control while delivering new capabilities to our users. Modern mobile devices and applications provide even greater business value, but with the consumer focus of today’s devices and systems, we must now look for solutions that will add back in the necessary enterprise controls.More details …Enterprise Business Model ChangesNew business opportunities based upon geolocationAnytime, anywhere business transactionsImportance of social business interactionsApp Development Lifecycle ComplexityComplexity of multiple device platforms with fragmented Web, native, and hybrid model landscapeConnecting the enterprise back-end services in a secure and scalable mannerUnique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)Faster time-to-market demands and iterative deliveryMobile Security and ManagementProtection of privacy and confidential informationUse of client-owned smartphones and tabletsVisibility, Security & Management of mobile platform requirements
- However, with this opportunity comes new, unique challenges. Here are three pillars you will need to consider in your mobile application strategy.Mobile and social interactions are changing business models in every industry. You will want to consider how new capabilities and enabling your users is going to change your business models. There are great opportunities here if you do it right!On the application development side, you need to be able to meet fast time-to-market demands across multiple platforms while maintaining the excellent enterprise development practices you already have in place. We can help you avoid the trap of hiring an independent iOS or Android developer who is not going to follow your standards and end up creating a system that is hard to maintain and update.Finally, the standards of enterprise systems don’t go away. Historically, RIM had great success with BlackBerry devices because they provided the enterprise class security and control while delivering new capabilities to our users. Modern mobile devices and applications provide even greater business value, but with the consumer focus of today’s devices and systems, we must now look for solutions that will add back in the necessary enterprise controls.More details …Enterprise Business Model ChangesNew business opportunities based upon geolocationAnytime, anywhere business transactionsImportance of social business interactionsApp Development Lifecycle ComplexityComplexity of multiple device platforms with fragmented Web, native, and hybrid model landscapeConnecting the enterprise back-end services in a secure and scalable mannerUnique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)Faster time-to-market demands and iterative deliveryMobile Security and ManagementProtection of privacy and confidential informationUse of client-owned smartphones and tabletsVisibility, Security & Management of mobile platform requirements
- However, with this opportunity comes new, unique challenges. Here are three pillars you will need to consider in your mobile application strategy.Mobile and social interactions are changing business models in every industry. You will want to consider how new capabilities and enabling your users is going to change your business models. There are great opportunities here if you do it right!On the application development side, you need to be able to meet fast time-to-market demands across multiple platforms while maintaining the excellent enterprise development practices you already have in place. We can help you avoid the trap of hiring an independent iOS or Android developer who is not going to follow your standards and end up creating a system that is hard to maintain and update.Finally, the standards of enterprise systems don’t go away. Historically, RIM had great success with BlackBerry devices because they provided the enterprise class security and control while delivering new capabilities to our users. Modern mobile devices and applications provide even greater business value, but with the consumer focus of today’s devices and systems, we must now look for solutions that will add back in the necessary enterprise controls.More details …Enterprise Business Model ChangesNew business opportunities based upon geolocationAnytime, anywhere business transactionsImportance of social business interactionsApp Development Lifecycle ComplexityComplexity of multiple device platforms with fragmented Web, native, and hybrid model landscapeConnecting the enterprise back-end services in a secure and scalable mannerUnique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)Faster time-to-market demands and iterative deliveryMobile Security and ManagementProtection of privacy and confidential informationUse of client-owned smartphones and tabletsVisibility, Security & Management of mobile platform requirements
- However, with this opportunity comes new, unique challenges. Here are three pillars you will need to consider in your mobile application strategy.Mobile and social interactions are changing business models in every industry. You will want to consider how new capabilities and enabling your users is going to change your business models. There are great opportunities here if you do it right!On the application development side, you need to be able to meet fast time-to-market demands across multiple platforms while maintaining the excellent enterprise development practices you already have in place. We can help you avoid the trap of hiring an independent iOS or Android developer who is not going to follow your standards and end up creating a system that is hard to maintain and update.Finally, the standards of enterprise systems don’t go away. Historically, RIM had great success with BlackBerry devices because they provided the enterprise class security and control while delivering new capabilities to our users. Modern mobile devices and applications provide even greater business value, but with the consumer focus of today’s devices and systems, we must now look for solutions that will add back in the necessary enterprise controls.More details …Enterprise Business Model ChangesNew business opportunities based upon geolocationAnytime, anywhere business transactionsImportance of social business interactionsApp Development Lifecycle ComplexityComplexity of multiple device platforms with fragmented Web, native, and hybrid model landscapeConnecting the enterprise back-end services in a secure and scalable mannerUnique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)Faster time-to-market demands and iterative deliveryMobile Security and ManagementProtection of privacy and confidential informationUse of client-owned smartphones and tabletsVisibility, Security & Management of mobile platform requirements
- I don’t have to tell you that mobile device usage is exploding. Just a few years ago, all we had to worry about was whether our company had a decent web site. With all of the new mobile devices and the advances in social business, we are facing a full scale revolution of how we interact with our coworkers, customers, and business partners.There will be a projected 10 billion mobile devices by 2020. We all know people who have moved from carrying a single BlackBerry, to now carrying multiple smartphones, at least one tablet, and other specialized devices such as wifi connected cameras. I know of several of my fellow IBM Champions who have at least 5 devices on their person all of the time. If we consider other mobile devices such as mobile sensors, connected automobiles, and other telemetry, I wouldn’t be surprised if 10 billion is a low number!
- At a business level, there are enormous opportunities in the mobile revolution. We can help you take advantage of mobile applications to increase productivity, improve processes, and better connect with your customers. Consumers and business are choosing who they partner with based on your ability to directly interact with them when and how they want it.We have seen similar revolutions before. In the 90’s, when the web was first gaining traction, FedEx and UPS jumped to leading positions in their industries by leveraging the data in their back end logistics systems and getting customers to choose them for the simple feature of being able to track their packages through the system.There is great opportunity here for you to build competitive differentiators as well.
- However, with this opportunity comes new, unique challenges. Here are three pillars you will need to consider in your mobile application strategy.Mobile and social interactions are changing business models in every industry. You will want to consider how new capabilities and enabling your users is going to change your business models. There are great opportunities here if you do it right!On the application development side, you need to be able to meet fast time-to-market demands across multiple platforms while maintaining the excellent enterprise development practices you already have in place. We can help you avoid the trap of hiring an independent iOS or Android developer who is not going to follow your standards and end up creating a system that is hard to maintain and update.Finally, the standards of enterprise systems don’t go away. Historically, RIM had great success with BlackBerry devices because they provided the enterprise class security and control while delivering new capabilities to our users. Modern mobile devices and applications provide even greater business value, but with the consumer focus of today’s devices and systems, we must now look for solutions that will add back in the necessary enterprise controls.More details …Enterprise Business Model ChangesNew business opportunities based upon geolocationAnytime, anywhere business transactionsImportance of social business interactionsApp Development Lifecycle ComplexityComplexity of multiple device platforms with fragmented Web, native, and hybrid model landscapeConnecting the enterprise back-end services in a secure and scalable mannerUnique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)Faster time-to-market demands and iterative deliveryMobile Security and ManagementProtection of privacy and confidential informationUse of client-owned smartphones and tabletsVisibility, Security & Management of mobile platform requirements
- But wait! Everyone keeps using the word ‘mobile’, but this is really about multi-channel communications with your customers, employees, and business partners.People these days expect to be able to get the information they need and interact with your business through whatever channel is at hand, but with a consistent experience and capability across platforms. This ties into the business model changes I mentioned on the previous slide and means that you need to consider the appropriate user experience for each interaction, whether it is through a mobile Portal site, through a mobile device, or even through business interactions triggered from telemetry or geolocation updates.Through all of this, you will also need a slick and clean user interface designed to give the user a great experience. Many customers, including myself, now decide who to do business with based on the quality of their web and mobile experiences. I would much rather work with a company that is going to give me proper visibility and control of our interactions than one that gives me little information and forces me to call an automated number, work with a broken web site, or worse, expects me to send them a fax to update information.
- However, with this opportunity comes new, unique challenges. Here are three pillars you will need to consider in your mobile application strategy.Mobile and social interactions are changing business models in every industry. You will want to consider how new capabilities and enabling your users is going to change your business models. There are great opportunities here if you do it right!On the application development side, you need to be able to meet fast time-to-market demands across multiple platforms while maintaining the excellent enterprise development practices you already have in place. We can help you avoid the trap of hiring an independent iOS or Android developer who is not going to follow your standards and end up creating a system that is hard to maintain and update.Finally, the standards of enterprise systems don’t go away. Historically, RIM had great success with BlackBerry devices because they provided the enterprise class security and control while delivering new capabilities to our users. Modern mobile devices and applications provide even greater business value, but with the consumer focus of today’s devices and systems, we must now look for solutions that will add back in the necessary enterprise controls.More details …Enterprise Business Model ChangesNew business opportunities based upon geolocationAnytime, anywhere business transactionsImportance of social business interactionsApp Development Lifecycle ComplexityComplexity of multiple device platforms with fragmented Web, native, and hybrid model landscapeConnecting the enterprise back-end services in a secure and scalable mannerUnique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)Faster time-to-market demands and iterative deliveryMobile Security and ManagementProtection of privacy and confidential informationUse of client-owned smartphones and tabletsVisibility, Security & Management of mobile platform requirements
- Multi-channel applications require different approaches. Initially, we all focused on providing mobile web experiences, and IBM recently delivered great features in Portl 8 to address the responsive design needs of web applications to handle the multiple mobile browsers and differing screen sizes of today’s devices.On the other side, companies have worked on building native applications for each device OS and OS version. This gives you the best performance and full access to the device capabilities, but it is also very expensive to develop and maintain applications across platforms and to keep up with the flood of new devices. In this model, you also have to build and maintain the application support servers to provide push notification and integration with your backend systems.A new model has emerged for hybrid applications which leverage familiar web technologies such as HTML 5 and Javascript along with native adapters to build cross-platform, native applications that can interact with the platform's features and be deployed to an app store.
- However, with this opportunity comes new, unique challenges. Here are three pillars you will need to consider in your mobile application strategy.Mobile and social interactions are changing business models in every industry. You will want to consider how new capabilities and enabling your users is going to change your business models. There are great opportunities here if you do it right!On the application development side, you need to be able to meet fast time-to-market demands across multiple platforms while maintaining the excellent enterprise development practices you already have in place. We can help you avoid the trap of hiring an independent iOS or Android developer who is not going to follow your standards and end up creating a system that is hard to maintain and update.Finally, the standards of enterprise systems don’t go away. Historically, RIM had great success with BlackBerry devices because they provided the enterprise class security and control while delivering new capabilities to our users. Modern mobile devices and applications provide even greater business value, but with the consumer focus of today’s devices and systems, we must now look for solutions that will add back in the necessary enterprise controls.More details …Enterprise Business Model ChangesNew business opportunities based upon geolocationAnytime, anywhere business transactionsImportance of social business interactionsApp Development Lifecycle ComplexityComplexity of multiple device platforms with fragmented Web, native, and hybrid model landscapeConnecting the enterprise back-end services in a secure and scalable mannerUnique mobile requirements (user interface, connected/disconnected use, version upgrades, etc.)Faster time-to-market demands and iterative deliveryMobile Security and ManagementProtection of privacy and confidential informationUse of client-owned smartphones and tabletsVisibility, Security & Management of mobile platform requirements
- So how does this all come together?For your enterprise mobile strategy, you need to consider how to build applications, extend and transform your business capabilities, and to manage and secure the applications, data, and devices.
- Once you we have completed initial development, it is time to deploy it to the Worklight Server and devices.>>>>>
- Here is a quick view of how Worklight’s unified push notifications work. A key point here is that Worklight acts as a cross platform push notification service and allows developers on the back to just be concerned with the messaging and polling of your enterprise systems.
- So now you have your application running and deployed to devices. As we discussed earlier, you also need the enterprise infrastructure to support the application.IBM provides a bundle called the IBM Mobile Foundation that includes the key components of Worklight combined with Cast Iron application integration and IBM Endpoint Manager. This core is also integrated into other IBM solutions such as the Rational application development and configuration management solutions and various WebSphere and BPM systems.Prolifics can help you develop your end to end mobile strategy to leverage these solutions and your existing IT systems to get the best value from your investment.
- So how does this all come together?This is a prototype application Prolifics developed for one of our healthcare customers. For this application, we used Worklight to provide the application framework and integrated with the back end business data to pull ID card and provider information.The next steps will be to expand the application with additional interactions such as patient appointment requests.
- Sample questions:Q: How do I deploy an application to my users iPhones and iPads? Do I need to submit an application to the Apple review process?A: For a consumer facing application, yes, you will want to get your application published in Apples App Store. Prolifics can help you through that process. For internal enterprise applications, we can help you get registered with Apple’s Enterprise Developer program, which allows you to provide an enterprise device profile and side-load applications for your employees.Q: What about the mobile capabilities in the recent Portal 8 release?A: Portal 8 was recently release by IBM and includes great improvements around mobile portals and responsive web design. These
- We are also hosting local events in several cities across the US …
- We also offer a strategy planning workshop where we will work with your business and technical teams to determine the best end to end mobile strategy and lay out a roadmap for implementation. The workshop includes development of a basic proof of concept demo so you can get a hands on feel for how a mobile application can help your business.
- Should you need more direct assistance, Prolifics offers a Mobile Quick Start where our team will help you get Worklight and related systems running in your environment and help you get started with mobile application development.Of course, if you do not have an internal development team or your team is already booked on other projects, we can also provide any services you need to be successful.
- So how does this all come together?This is a prototype application Prolifics developed for one of our healthcare customers. For this application, we used Worklight to provide the application framework and integrated with the back end business data to pull ID card and provider information.The next steps will be to expand the application with additional interactions such as patient appointment requests.
- Customized TemplatesIncludes templates for jump start solutionFrameworkFramework for developing HTML5 Applications rendered on Web Kit BrowsersRich Feature SetHTML5 features like Transforms, Transitions, Animations, SQLite, Cache, GeolocationSupport for Touch Events, Animations, Layouts, ThemesDevice readySupports Android, iOS, Blackberry 6 and Web OS systems