2. IBM Cloud Portfolio Strategic Actions
Cloud Enabled Cloud Native
Next Generation
Private Cloud Optimized IT Delivery Capability as a Service
• Next generation
development platform
• SWG Infrastructure and
middleware capabilities as a
service
• SaaS solution as API
enabled solutions
• Cattle
• Software defined resource
management
• Next generation integrated
systems
• Self service and lifecycle
automation
• Pets
• Common core management &
automation services for all Cloud
Enabled and Cloud First delivery models
• Hybrid IT management with operational
analytics
• Pattern-based workload optimization
and orchestration
3. Through the technology of Patterns, PureApplication
System delivers a faster and simpler way to deploy &
manage workloads in your enterprise.
4. Driving built-in expertise with IBM’s patterns of
expertise
What the business wants… What’s required… What a pattern automates…
Patterns include:
• Application topology
• Pre-integrated across components
• Pre-configured & tuned
• Pre-configured monitoring & security
• Pre-installed on an operating system
• Lifecycle Management
• Expertise
• Repeatability
• Simplicity
• Agility
• Governance
• Elasticity
• Efficiency
6. Three ways to get the value of patterns of expertise
on PureApplication System
Capture your own expertise:
Capture existing expertise for
operating system and middleware
installation through integrated
tooling
Integrated tooling to create your
custom patterns (also available to
download or use on IBM
SmartCloud at no charge)
Dynamically combine pre-defined
components to build new image
packages
Create a standard VM format in
Open Virtual Format
Use third-party
patterns of expertise
(ISVs, Partners such
as Prolifics)
Use IBM patterns of
expertise throughout
the system
7. Patterns: Create Once – Deploy Anywhere
6
IBM Cloud
Orchestrator
IBM Cloud
Orchestrator
System System
Traditional
Components
Expert Integrated Systems
Service
on
Private
On-Premises
Public
Off-Premises
8. What is PureApplication Service on SoftLayer?
Service on
Run applications you have
with the cloud economics you want
and the isolation you need
Separate Built with dedicated SoftLayer hardware to isolate compute,
network & storage to keep applications safer off-prem
Seamless Portability of traditional enterprise applications across on-prem and
off-prem clouds without re-architecting system topology, storage,
network designs, etc. via Patterns
Simple Easier way to run, scale and manage traditional enterprise
applications and the underlying infrastructure
Speedy Faster way to adopt off-prem cloud for traditional enterprise
applications via Patterns
Same Identical interface & experience for developers & operations on-prem
& off-prem
9. PureApplication Service on SoftLayer
PureApp Service Account PureApp Service User:
1. Establishes an
SoftLayer Datacenter A (e.g. Dallas05)
clientXYZ1.pureapplication.com
Standard
6 TB
storage
Standard
Standard Standard
Express
Standard
System 2
Standard Standard Standard
10 TB
storage
System 1
clientXYZ2.pureapplication.com
SL Datacenter B
(e.g. Seattle)
System 3
clientXYZ3.pureapplication.com
3 TB
storage
account, isolated from
other users
2. Populates their
account with one or
more Standard or
Economy servers and
storage
3. Deploys Patterns
from a catalog into
their environment
1
2
3
Express Express Express
Each server adds 1 TB to storage pool. Can also buy storage expansion in 1 TB increments
10. Expert Selected Server Instance configurations
Express Server Instance Standard Server Instance
Processor Single Processor Quad Core
Xeon 3450
Double Processor Octo Core
Xeon 2670
Processor Speed 2.66 GHz 2.60 GHz
Processor Cache 8 MB 20 MB
Cores 4 core 16 cores
PVUs 400 PVUs 1600 PVUs
Memory Type DDR3 Registered 1333 DDR3 Registered 1333
Memory Amount 24 GB 256 GB
Public Bandwidth Unlimited Bandwidth Unlimited Bandwidth
Storage Type HDD SAN (iSCSI) HDD SAN (iSCSI)
Storage Amount 1 TB 1 TB
Storage Redundancy RAID 50 RAID 50
PLUS: Additional storage available in 1TB increments
11. The optimal private cloud platform for enterprise applications
IBM PureApplication™ System – IBM intends to deliver in 3Q 2014
Mission critical production support for an even broader set of apps!
Pure and Simple.
• Deliver continuous availability for key applications by
deploying across multiple systems
• Add storage with an external SAN Volume Controller
• Achieve disaster recovery for key applications by
replicating select segments of storage
• Run your patterns on premise or in hybrid cloud thru
SoftLayer, IBM’s industry leading public cloud
• Customize patterns to meet your IT standards with
updated PureApplication Pattern Engine
• Backup your workload data with your backup and
restore solution of choice with IBM Endpoint Manager
Lifecycle Edition
• Call-Home delivers easier system troubleshooting
12. Achieve continuous availability for key applications by
deploying across multiple systems
Rack 1 Rack 2 Rack 3
Deploy the pattern across the
racks, choosing where each image
within the pattern should run
Build a pattern on any rack using
artifacts from all racks
Consolidated view of pattern
artifacts across the racks
A single view to monitor the status
of the deployed pattern across the
racks
1
2
3
4
• Permissions attached to artifacts as they move
across systems
• Artifacts can be pinned to an explicit machine, or
placed by PureApp
Greater cost efficiency through finer
grained replication on a workload
by workload basis
5
13. PureApplication System Multi-Target Deployment: Domains
Ft Lauderdale Datacenter New York Datacenter
Low
Latency
Miami Datacenter
Domain 2
High Latency
Domain 1
Domain 3
Domain 4 Domain 5
• PureApp deployment console allows you to select any
system in a Domain as deployment target for a pattern
• Within a Domain, a single pattern deployment can create
active/active workload w/ sync replication
• All systems in a Domain must be connected w/ low
latency network
• Cross-Domain deployment requires separate manual
deploy on each Domain
• Enables async replication at high latency distance
14. IBM PureApplication System Administrator | Workload Console System Console Help | Logout
Welcome Instances Patterns Catalog Cloud
Virtual System Patterns Filter
Entire Domain Local Only
Create New
Domain is selected
Name Version Created By Updated By Created On Updated On Locations Actions
ADP Desktop Advanced 0401 1.0 c_cheaney maxine Aug 12, 2012 Aug 12, 2012 2
AMF Demo of DB2 Enterprise
and WAS Highly Available
cluster
1.0 baileyd c_cheaney Aug 12, 2012 Aug 12, 2012 1
Advanced Middleware
Configuration 3.0.0.1
Locations column appears
2.0 maxine baileyd Aug 12, 2012 Aug 12, 2012 1
BPM Advanced Clustered
Pattern 7.5.1
prod8 maxine baileyd Aug 12, 2012 Aug 12, 2012 1
BPM Advanced Clustered
Pattern 8.0.0.0
1.0 maxine maxine Aug 12, 2012 Aug 12, 2012 2
BPM Advanced Clustered
Process Center Pattern 7.5.1
1.0 maxine maxine Aug 12, 2012 Aug 12, 2012 4
BPM Cloud Workspace 1.0 maxine maxine Aug 12, 2012 Aug 12, 2012 1
Prod Rack New Jersey
Commerce Storage 1.0 c_cheaney c_cheaney Aug 12, 2012 Aug 12, 2012 1
Compliant DevOps Multi-node
Sample
Prod Rack New York
1.0 baileyd c_cheaney Aug 12, 2012 Aug 12, 2012 2
Hovering shows popup with
rack info, in same order as
Locations widget on the
details view
Charlotte Rack
Greensboro Rack
DB2 10.1 1.0 phyllis baileyd Aug 12, 2012 Aug 12, 2012 1
DB2 Enterprise 9.7.4.0 1.1 phyllis baileyd Aug 12, 2012 Aug 12, 2012 2
DB2 and WAS Standalone 1.0 phyllis maxine Aug 12, 2012 Aug 12, 2012 1
NBIC WAS 1.1 maxine baileyd Aug 12, 2012 Aug 12, 2012 1
Process center deployment
manager
1.0 ksmart baileyd Aug 12, 2012 Aug 12, 2012 2
RAF 3.0.0.1 XL 1.0 baileyd maxine Aug 12, 2012 Aug 12, 2012 1
15. IBM PureApplication System Administrator | Workload Console System Console Help | Logout
Welcome Instances Patterns Catalog Cloud
Filter
Create New
Name Version
ADP Desktop Advanced 0401 1.0
AMF Demo of DB2 Enterprise and
WAS Highly Available cluster
1.0
Advanced Middleware
Configuration 3.0.0.1
2.0
BPM Advanced Clustered Pattern
7.5.1
prod8
BPM Advanced Clustered Pattern
8.0.0.0
1.0
BPM Advanced Clustered Process
Center Pattern 7.5.1
1.0
BPM Cloud Workspace 1.0
Commerce Storage 1.0
Compliant DevOps Multi-node
Sample
1.0
DB2 10.1 1.0
DB2 Enterprise 9.7.4.0 1.1
DB2 and WAS Standalone 1.0
NBIC WAS 1.1
Process center deployment
manager
1.0
RAF 3.0.0.1 XL 1.0
<
Entire Domain Subdomain Only Local Only
NBIC WAS (1.1) Deploy Open Export Delete Clone
Rack: Prod Rack New Jersey
Application ID: a-2d1138311-a11e-Bf12-a0c5d8155a1
Description:
Version: 1.1
Created by: Maxine
Updated by: baileyd
Created on: August 12, 2012 1:12:34 AM
Updated on: August 12, 2012 1:12:34 AM
Access granted to: Administrator [ all ]
Add more...
Preview:
Associated artifacts
Virtual System Patterns
Locations
SUBDOMAIN: NORTHEAST
Prod Rack New Jersey
Prod Rack New York
SUBDOMAIN: SOUTHEAST
Charlotte Rack
Greensboro Rack
The user clicks the copy button
next to a specific rack to copy
the pattern to that rack.
16. Deploying VMs across Multiple Systems in a
Region
Drag and drop VMs to place them across
cloud groups and systems! It’s that simple!
17. Future intended deliverable; delivery date not yet set
Deploy a pattern into a hybrid cloud
Want to deploy part of your pattern
in Softlayer? Just drag and drop!
18. Customize patterns to meet your IT standards with
updated PureApplication Pattern Engine
Software Application
SLA policies
Choice of OS Image
IBM Pattern Deployment Framework
VM recovery, middleware level resiliency, autoscaling, basic
VM monitoring, logging
CLIENT BENEFITS
Support for corporate IT standards
Flexible control over middleware
topologies for virtual applications
Lifecycle management for both
topology and virtual application
patterns
Enabled for DevOps solutions with
pattern version support
Simplified tooling
Existing patterns run unchanged
QA Topology
Pattern
SLA policies
Dev Topology
Pattern
SLA policies
Production
Topology Pattern
SLA policies
19. Configuring a Topology Pattern in Pattern Builder
•Add script packages in vApp pattern editor
•Versioning of patterns, script packages, etc.
20. Adding custom components to the pattern palette
•Now, perhaps you’d like to add a component to the palette for
“ACME Web Application.”
21. IBM PureApplication System Administrator Workload Console System Console | Help | Logout
Welcome Instances Patterns Catalog Cloud
Pattern Components
Search…
Web Application Collection
ACME Web Application
Collections: Web Application Collection, My Collection
Category: Application Components
Preview Clone Export Delete
Application
Component:
ACME Web
Application
Policy Definitions: Targets:
Topology Pattern:
Joe’s Dev Env
Actions:
Deploy new
Application Components
Enterprise Application
WebSphere Application Server
ACME Web Application
Existing Web Service Endpoint
Policy Set
Additional Archive File
Database Components
Messaging Components
OSGi Components
Transaction Processing Component
User Registry Components
Other Components
Environment
Target
Joe’s Dev
Env
QA V1.2
Production
Environment
Development
India QA team
Production
Deploy
Deploy
Deploy
Default
• ACME Web Application now shows up in Virtual Application palette
• ACME Web Application team controls topology of all ACME Web App instances, while
pattern users only need to deal with a single ACME web app component
22. Adding custom components to the pattern palette
•Users can now re-use your standard “ACME Web Application” part.
ACME Web Application
23. External Storage support via Fiber Channel
Existing external SAN
Leverage pre-existing
storage infrastructure –
EMC, HP, IBM, etc…
High performance storage
(> 1 Million IOPs)
Expandable storage
(> 2 Petabytes)
IBM SAN Volume
Controller (SVC)
Fiber Channel
24. Block storage provides persistence for failover
scenarios
1Running workload
and attached
block storage
2Workload is deleted,
block storage lives on
3New workload is
created and existing block
storage is reattached
4Additional block
storage is attached to grow
Supports > 1.8 TB volumes
25. Block Storage Usage in DR
Replicate only selected block storage
• Requires fibre channel
connectivity
• Could support both synchronous
(0–300km) and asynch (0–
8000km) replication
26. High availability, active / active and synchronous
replication across racks with GPFS
GPFS Cluster
FUTURES CONTENT. PLANS SUBJECT TO CHANGE WITHOUT NOTICE.
29. Call-Home delivers easier system
troubleshooting
Problem Reporting
• Automatic PMR generation based upon HW events
(ex: Compute Nodes, Network, Storage, Power & cooling)
• Automatic log collection and upload
• Collection of system configuration information
• Report showing PMRs generated by Call Home
IBM problem
Repository
IBM Confidential
31. PureApplication System x86 & Power - Generation 2 HW
Improved performance, lower power requirements & greater flexibility
Up to 10% better price/performance with new Intel and Power
compute nodes for Mini and Enterprise configurations
Up to 2x better price/performance for consolidation & memory
intensive applications on Enterprise configurations, now with 2x
memory per core
Up to 10 % reduction in power requirements for Enterprise
configurations, now able to utilize single phase power
Simpler datacenter onboarding for Mini configurations, now in a
42U rack
Utilizes the same high performance networking and storage
design as Gen 1 for Mini & Enterprise configurations
Investment protection for Gen 1 clients with ability to add Gen 2
compute nodes into Gen 1 Systems
W2500: x86
W2700: Power
Now available for orders!
32. PureApplication System W2500
“Mini” – Intel
32, 64, 96, 128
“Enterprise” – Intel
32, 64, 96, 128, 160, 192, 224, 320, 384 cores
Top of Rack
Switches
10/1 Gbps Ethernet
320 Gbps to DC
42U Rack
Storage:
• V7000
• 2.4 TB SDD
• 24 TB HDD
Compute:
16 core 2.6GHz Intel
(2 x 8 core Ivy
Bridge EP)
256GB RAM
16 GB/core
10 Gbps Ethernet
8Gbs FC
Top of Rack
Switches
10/1 Gbps Ethernet
320 Gbps to DC
42U Rack
Storage:
• V7000
• 6.4 TB SDD
• 48 TB HDD
Compute:
16 core 2.6GHz Intel
(2 x 8 core Ivy
Bridge EP)
256GB RAM
32 GB/core
10 Gbps Ethernet
8Gbs FC
PDU:
• 4x30A 1ph
PDU:
• 4x60A 1ph
or 3ph
Changes from Generation 1
So let’s start with probably our most prominent capability and differentiator, around Patterns.
Main Point: IBM’s secret sauce for the built-in expertise of PureSystems are the patterns of expertise learned from decades of client and partner engagements that are captured, tested and refined in the development lab and fully built-in to the system or able to be deployed to the system
IBM uniquely builds in expertise with patterns of expertise What are patterns of expertise? They are proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized and then built into the system.
This isn’t just a blueprint or set of instructions to help you – this is about moving towards a model where an IT user specifies their desired outcome for their applications instead of having to monitor, tweak and tune numerous abstract variables and configuration options
Why is that important?
Agility: Faster time-to-value – taking out the manual steps and automating delivery.
Efficiency: Reduced costs and resources – growing the list of things you do NOT have to do anymore
Simplicity: Simpler skills requirements – reducing the amount of in house expertise you need
Control: Lower risk and errors – implemented in a repeatable, optimized fashion that significantly lowers the risk of human error.
To illustrate a pattern of expertise lets consider the view of the world is that they have a simple application and that application requires a database…what is so hard about that?
But IT knows what it required to provide this solution to the business and what it takes to keep it running supporting the demands of the business…it takes a number of things ranging from HTTP servers, application servers to host the actual application, caching servers to help with performance, directory services to ensure that only the right set of users have access to the application, database servers…and the list can go on and on…and beyond the list of components to the overall solutions, there is the integration of each of these components together and ensuring that they are properly configured and tuned to meet the demands of the business. Patterns of Expertise take automation to the next level by not only capturing this complex application architecture and deployment model into an easily deployable form, but the system then uses the pattern and the information contained in it, including various policies and service levels to be met by the application and the system automates the monitoring and lifecycle management of the deployed pattern…dynamically adjusting underlying resources and the topology of the application to meet those service levels.
IBM PureSystems enable clients to consolidate application and data workloads on systems that are optimized to deliver top performance and efficient use of resources. Applications consolidated on PureApplication System can rely on databases or data marts also consolidated on the system. Or, if they have more demanding data requirements – they can access the data services provided by a PureData System.
Patterns for deploying applications on the PureApplication system can specify a database or data warehouse on a PureData System.
It’s also important to make sure clients are aware of the different ways in which they can use patterns. Due to the open nature of the system, and also due in a large part to a dedicated team of product managers who focus on patterns, customers can get patterns from a number of sources. They can get patterns from the broad ecosystem of partners, they can of course get their patterns from a ever expanding list from IBM, we think that the combination of those two are going to represent roughly 80% of the workloads you will encounter. But if those two items don’t meet the clients needs, they can capture their own expertise into a pattern. We provide image construction tooling for clients to author their own pattern based on they’re specific requirements and middleware, runtimes or databases they need. As long as it runs on Windows, RedHat or AIX, it can be patternized. But let’s take a bit more of a look on the first two.
Datacenter roadmap:
current -> US (east, central, west), singapore, amsterdam ..
mid-year -> london, hong kong, US Federal certified center
H2014 starting buuld outs of latin america (mexico city likely first), Toronto, China, Japan, Germany, Australia.. the order/timing of the 2H2014 ones are subject to change
Offering Overview with Value Proposition With the PureApplication System, you can provision your own patterns of software, middleware and virtual system resources. You can provision these patterns within an innovative framework that is shaped by IT best practices and industry standards—standards that have been culled from many years of IBM experience with clients and from a deep understanding of smarter computing. These IT best practices and standards are infused throughout the system.
Client Needs Addressed What we’ve found is that organizations around the world, have consistently articulated three imperatives for their IT organization. They need to: Improve IT efficiency with expert integrated systems, Accelerate new applications, big data and analytics, Simplify cloud application platforms and infrastructure
What’s New
Feb 5 - “Mini” – new smaller entry point (30% reduction in power consumption, Up to 60% better price/performance, running typical web and DB applications (over a competitor’s configuration), Same built-in expertise & simplified experience as larger configurations); POWER – Automatic throughput improvements for data intensive applications with tiered storage and smart data placement, Up to 90% reduction in vulnerabilities – saving time and money)
April 23 - Automated Disaster Recovery, Windows Support, Streamlined Maintenance, Backup & Restore made easy, Simplified Pattern Creation, Improved Vertical Scaling
Bundle Components (if applicable) IBM SmartCloud Monitoring is a bundle that contains IBM Tivoli Monitoring v6.3 and IBM Tivoli Monitoring for Virtual Environments v7.2
Target Market (Incl industries) Enterprises/Direct, Mid-market/BPs, MSPs
Target Audience/ Roles Primary: C-suite, CIO, IT Architect; Secondary - Infrastructure Teams, Virtual Administrators, IT Ops Mgmt
What Non-IBM Offerings Does This Product Compete With? Enterprise customers: Oracle, VCE (conglomerate), HP;
RTM (Identify OI & OO) Enterprises – Direct; Mid-market – BPs
Countries Available Worldwide
Purchasing http://www-01.ibm.com/software/howtobuy/passportadvantage/
Technical Support Structure Access the IBM Support Portal : PureApplication System support Access the online Service Request tool: http://ibm.com/support/servicerequest
PureApp External Storage Enablement Feature code
includes on-site integration of external SVC into a PAS rack
on-going support for External Storage
Gen 1 racks require external mounting of SVC
Gen 2 racks will allow certain SVC models to be mounted within the rack
Customer provides external SVC hardware
current IBM SVC appliance (chubby)
new SVC appliance (BFN)
V7000 - standalone external storage integrating SVC with HDD and SDD
SVC must be clustered (min 2 nodes/cannisters, max 4)
2 ethernet connections from SVC management to Pure App Rack
2 ethernet connections also available for customer direct connect for mgmt
8 FC connections from SVC to PureApp rack
8 FC connections available to customer storage
Separate lifecycle of application and data
Block storage is not included in application snapshots
Block storage persists after application is deleted
In–place application upgrades: snapshot and restore data in case of problems
Side–by–side application upgrades:
Snapshot data and test upgrade using new application deployment
When testing is complete, re–mount existing block storage to new application deployment
Uses IPAS disaster recovery (DR) technology but replicates only selected block storage
Requires fibre channel connectivity
Supports synchronous (0–300km) and asynch (0–8000km) replication
Independent deployments at each rack
Scenarios
Option 1: Deploy application at recovery site prior to failover; mount block storage after failover
Option 2: After failover, deploy application and mount block storage at recovery site
Separate lifecycle of application and data
Block storage is not included in application snapshots
Block storage persists after application is deleted
In–place application upgrades: snapshot and restore data in case of problems
Side–by–side application upgrades:
Snapshot data and test upgrade using new application deployment
When testing is complete, re–mount existing block storage to new application deployment
Uses IPAS disaster recovery (DR) technology but replicates only selected block storage
Requires fibre channel connectivity
Supports synchronous (0–300km) and asynch (0–8000km) replication
Independent deployments at each rack
Scenarios
Option 1: Deploy application at recovery site prior to failover; mount block storage after failover
Option 2: After failover, deploy application and mount block storage at recovery site