Prolifics at IBM Lotusphere 2012

CS 118 Business Agility
Through Architecture & IBM
Technology
Bob Blitshtein | CEO | Insurance Data
Processing, Inc. (IDP)
Niral Jhaveri | Practice Director- User
Experience | Prolfiics

© 2012 IBM Corporation

The Internet Insurance Platform that Empowers and Connects
Consumers, Agents & Insurance Companies

BREAKING NEWS!! Just announced @Lotusphere2012

Best Industry Oriented Social Business

2| © 2012 IBM Corporation


Agility through Architecture & IBM Technology

• Why I am here standing before you today?
• IDP’s background and history
• IDP’s Challenge . . . How to go from legacy to
cutting edge and agile
• How IDP Achieved Business Agility

Providing Technology Enabled Business Solutons that Help Insurance Companies
Excel...Call Us at 1-800-523-6745 or Visit us at www.idpnet.com


Agility through Architecture & IBM Technology

• Why I am here standing before you today?
• IDP’s background and history
• IDP’s Challenge . . . How to go from legacy to
cutting edge and agile
• How IDP Achieved Business Agility



Why am I here today?
• IDP developed an entirely and exclusively IBM Technology Stack based Universal
System Architecture (USA) to enable all of our product/application development
• Because our USA makes possible the rapid development and deployment of state of
the art, enterprise grade Web 2.0, SOA, BPM and Rules based applications that also
integrate with existing and/or legacy assets
• Because IDP was able to deliver to the market place 4 state of the art products in 4
months (with help from and thanks to Prolifics professional services)
• Because IDP is able to leverage its USA (without any modifcations) to expand its
product offering to 9 products across multiple channels (e.g. mobile) and countries
• Because other companies and industries can also beneft from our architecture and
IBM technology experience as well expertise



About Insurance Data Processing (IDP)
• IDP was founded by former IBM Employee in 1949
• Probably the longest tenured insurance technology company in the world (except for IBM)
• Exclusively serving property and casualty (P & C) insurance companies for 62 years
• We have deep insurance expertise and intellectual property
• New CEO started 1 year go - Bob Blitshtein, most recently head of architecture at AIG’s
Chartis Unit ($50 billion annual premium)
• Began the work to turn IDP into a game changer
• Currently serving and supporting the operations of 26 insurance carriers
• Expecting to rapidly grow to 100+ customers (enabled to recently created agility)



We’ve made mistakes too…
• For our ETL component we initially chose an open source ETL vendor
‒ Virtually impossible to fnd the needed skill set
‒ We paid top dollar ($$$) for professional services
‒ The upgrade from the community version was not cheap
‒ The product was inadequately documented
‒ None of developers could run with it – we let 5 try
• Bottom line – we experienced a cash loss ($$$)
• Lesson Learned – don’t do that again. The hidden costs
of open source can be painful and costly!



IDP’s Technology
Challenges


We wanted to create solutons to fully support the
insurance front office
Policy Holder or
We wanted to support
Policy Holder Insurance Shopper
Insurance Shopper every type of interaction
between insurance
Agent consumers, agents and
(Independent, Captve
or Internal) insurance companies
(regardless of insurance
company business
Insurance Company Back Office System(s)
model)
• Policy Administration
• Billing
• Claims Management



Which technology should we base (bet)
our business on?
Fox Pro Apps + IP

VB Apps + IP COBOL Apps + IP
.

NET Apps and IP New Development & IP

10 | © 2012 IBM Corporation


Our Technology Selecton Criteria was rigorous
q Does it support our going forward architecture?
q Are the development skills readily available in the market place?
q Is the development process visual and self documenting?
q Do adequate design and development stage tools exist?
q Is it Web 2.0, SOA, BPM and Rules based?
q Will it integrate with our legacy/existing assets (e.g. .NET, SQL Server, flat fles, XML messages, etc.)
q Will it scale to support 1000+ insurance carriers running on our SaaS platform
q Will it scale to support 10+ million consumers using our SaaS platform
q Will we be able to make use of newly built assets in many circumstances without cutting & pasting code
q Can a small (but smart) development team “bang out a bunch” of high quiality apps quickly
q Will it get us out of the mode of writing procedural code that is expensive to write and difficult to test
and maintain?
q Is it cost effective (including all hidden costs)?
q Does it give us a single throat to choke?



How IDP Achieved
Business Agility


And the winner is…



We created the IDP Universal System Architecture
(iUSA) to enable all of our products
• Built entrely and exclusively on the IBM Technology Stack
• Integrates with and leverages our existing assets
• Can be maintained by a relatively small team
• Enables us to focus our attention on application specifc meta data
and not inventing architectures for each product
• Signifcantly accelerates the development process
• Allows for the delivery of our products on premises or even
multi-tenant software as a service (SaaS)
• Can support the needs of any industry (insurance, banking, healthcare,
government, B2b, B2C, etc.)



Phase
Both SaaS and on 1
premises delivery

Insurance Front Office Solutons
Insurance Company InsuraSphere
Employees Agent Portal
100+ Features
1000+ Insurance
Companies IDP Universal System Architecture (iUSA)
InsuraSphere
IBM WebSphere IBM WebSphere IBM DB
2 iLog Business Rules Insured Portal
Portal Applicaton Server Engine
50+ Features 10s of millions
Customer and
Agents IBM Web Content IBM WebSphere IBM WebSphere User Specific
IBM Data Stage
Manager Process Server MQ InsuraSphere Variatons &
100,000+ Website
Agents Configuratons
IBM WebSphere
IBM Business
50+ Features
IBM Forms Enterprise Service IBM Cognos
Bus Fabric
Both Design Time
InsuraSphere & Run Time
Website
Policy Holders Widgets
25+ Features
10 million+
Consumers



Phase
Both SaaS and on 2
premises delivery

End to End
Insurance Company
Insurance
Employees Solutons
1000+ Insurance
Companies IDP Universal System Architecture (iUSA)
10s of millions
IBM WebSphere IBM WebSphere IBM DB
2 iLog Business Rules Customer and
Portal Applicaton Server Engine User Specific
Variatons &
Agents IBM Web Content IBM WebSphere IBM WebSphere Configuratons
IBM Data Stage
Manager Process Server MQ
100,000+
Agents Both Design
IBM Forms
IBM WebSphere
Enterprise Service IBM Cognos IBM Business Time & Run Time
Bus Fabric

Policy Holders Country Specific IBM Smart Cloud
Variatons In
10 million+ •Language
Consumers •Currency
•Business Practices

The Insurance Industry as a Service


Thanks to our Universal
System Architecture we’re
going mobile with no
architecture changes

“InsuraSphere mobile solutons
even work with an insurance
company’s existing agent and
insured portals . . . with no
architecture changes.”



Phase 1 Phase 2
4 Products 9+ Products, any future product
1 Delivery Channel 5 Delivery Channels (Mobile platforms)
1 Country 100+ Countries

Changes in iUSA Architecture Needed to Support New Business Needs

NONE


How did they do that?
Let’s find out…



We built our products on top of IBM’s Technology Stack
IDP Universal System Architecture (iUSA)

IBM WebSphere IBM WebSphere iLog Business Rules
IBM DB2
Portal Applicaton Server Engine

IBM Web Content IBM WebSphere IBM WebSphere
IBM Data Stage
Manager Process Server MQ

IBM WebSphere
IBM Forms Enterprise Service IBM Cognos IBM Business Fabric
Bus



Our Universal System Architecture makes all of our
applicatons possible
IDP’s Proprietary Universal System Architecture (iUSA)

IBM IBM
Component IBM Component
Component

IBM
cr et
Se
IBM
Component Component

Top
Meta Data Meta Data Meta Data
Type #1 Type #2 Type #3



Please feel free to call or email me
for more informaton about our
Universal System Architecture

Bob Blitshtein
Chief Executive Officer
Tel: (267) 620-2319

Bob@IDPnet.com


InsuraSphere Portal

Niral Jhaveri
Practice Director- User Experience


P r o lif ic s – A n A c c o m p lis h e d C r o s s - B r a n d I B M S o f t w a r e P a r t n e r
A L o n g R e c o r d O f I B M H o n o r s

M u l ti A w a r d - w in n in g :
 2 0 1 1 I B M L o t u s A w a r d F in a lis t f o r D e liv e r in g a n E x c e p ti o n a l
W e b E x p e r ie n c e a n d D is ti n g u is h e d B u s in e s s A c h ie v e m e n t
T e c h n ic a l I n n o v a t io n
A w a r d s in N o r t h A m e r ic a a n d t h e M id d le E a s t
 2 0 1 0 L o t u s B e s t E n d - U s e r S o lu ti o n A w a r d  S e r v i c e d o v e r 1 2 0 0 I B M s o ft w a r e a c c o u n t s i n t h e p a s t 8 y e a r s ;
im p le m e n te d o v e r 2 5 0 p o r ta ls
 2 0 1 0 L o t u s B e s t I n d u s t r y S o lu ti o n A w a r d
 C l o s e d o v e r 1 5 0 c o m p e ti tiv e w i n s t o I B M s o ft w a r e ; c o n d u c t e d
 2 0 0 8 O u t s t a n d in g S O A S o lu ti o n A w a r d o v e r 6 0 m i g r a ti o n s t o W e b S p h e r e f r o m c o m p e ti n g t e c h n o l o g y
 2 0 0 8 O v e r a ll T e c h n ic a l E x c e lle n c e A w a r d  P r o l i f c s b o a s t s o v e r 4 0 0 J 2 E E , W e b S p h e r e , L o t u s , I n f o r m a ti o n
M a n a g e m e n t , T i v o l i , R a ti o n a l c e r ti fc a ti o n s f o r a r c h i t e c t u r e ,
 2 0 0 7 O v e r a ll T e c h n ic a l E x c e lle n c e A w a r d
d e v e l o p m e n t , a d m i n i s t r a ti o n , a n d p r o j e c t m a n a g e m e n t
 2 0 0 6 W in n e r o f L o t u s A w a r d f o r B e s t P o r t a l S o lu ti o n  I B M ’ s h i g h e s t t e c h n i c a l r a ti n g ( L e v e l 5 )
IB M T iv o li “ A A A A c c r e d ite d ”
H e a lt h c a r e C u s t o m e r s  A l s o a c c r e d i t e d f o r R e a d y f o r S O A , R e a d y f o r R a ti o n a l a n d
I n f o r m a ti o n O n D e m a n d S p e c i a l t y p r o g r a m s

C o v e r in g a ll IB M S o ftw a r e B r a n d s
In s u r a n c e

3

Prolifics Customers
Financial Service
s

Healthcare Government

Retail & Distribution Utilities

Insurance Education

| © 2012 IBM Corporation

A w a r d s a n d A c c o la d e s
2005 • IB M L o tu s A w a r d F in a lis t f o r B e s t P o r t a l S o lu t io n

2006 • W in n e r o f IB M L o t u s A w a r d f o r B e s t P o r ta l S o lu t io n

2007 • W i n n e r o f I B M B e a c o n A w a r d f o r O v e r a l l T e c h n i c a l E x c e l le n c e

2008 • W i n n e r o f I B M B e a c o n A w a r d f o r O v e r a l l T e c h n i c a l E x c e l le n c e

• W in n e r o f IB M L o t u s A w a r d f o r B e s t I n d u s tr y S o lu t io n
2010 • W in n e r o f I B M L o t u s A w a r d f o r B e s t E n d - U s e r S o lu tio n

• I B M L o t u s A w a r d F in a lis t f o r D e liv e r in g a n E x c e p t io n a l W e b
2 011 E x p e r ie n c e a n d D is t in g u is h e d B u s in e s s A c h ie v e m e n t A w a r d s
in N o r th A m e r ic a a n d th e M id d le E a s t


IDP - Challenges


28

Key Drivers
●
Scalable ! Scalable! Scalable!
●
Will it scale to support 1000+ insurance carriers running on our SaaS platform?
●
Will it scale to support 10+ million consumers using our SaaS platform?
●
Modern
●
Web 2.0 , SOA, Cloud
●
Mobile, Social..
●
Cost Effectve with quantfiable ROI
●
Can we on board fast enough?
●
Can apps be written in no time?
●
Unified Development
●
Ease of development
●
Robust development methodology


IDP - Solution


Solution Stack

Ø
Social Business Collaboration
IB M F o rm s
q Portal
q Content Management
q Forms

IB M C o n te n t M a n a g e r

IB M W e b s p h e re P o rta l


31

IBM Websphere Portal

●
Create a platorm. Not W e b s p h e re P o rta l
applicaton M o b ile
E x c e p t io n a l u s e r e x p e r ie n c e s
●
SAAS based soluton SAAS
●
Secure and Compliant B u s in e s s I m p a c t S o c ia l n e tw o r k in g
●
Mobile Ready W e b 2 .0
S in g le p o in t o f in t e r a c t io n
●
Social Collaboraton L O B A c c e le r a to r s
SOA
●
Personalized access
P r o c e s s In te g r a tio n
●
User Interface C o lla b o r a tio n
P e r s o n a liz a tio n
C o n te n t m a n a g e m e n t
A p p lic a tio n C o m p o s ite s
S in g le p o in t in te r a c tio n
S e c u r ity

32

IBM Content Manger
●
Easier authoring
●
More granular and personal authoring
views
●
Fly outs to reduce clicks
●
User-focused, context-aware UX
●
“Projects” let you bundle groups of
changes together, staged, and
preview in context of a live site
●
Syndication and workflow enhancements
enhance review / approval process
●
Improved Portal-WCM convergence
●
Friendlier URLs
●
WCM leverages portal page hierarchy


33

IBM Forms

●
Paper Reducton
●
Self Service apps
●
Digital Footprint - Digital
Signatures
●
Real tme decision making
●
IBM Forms with Workfow
knits Social Business to
business process.
●
Regulatory/Compliance
Requirements
●
Operatonal Efficiency - Data
Quality / Completeness


34

Social Business

●
Collaboratve platorm for agents to share and draw Policy Administration
informaton Agent Portal Reinsurance
Billing Insure Portal
●
Opportunity to establish a "brand presence" Claims
Business Intelligence
●
Search- Based on profile: expertse, projects, responsibilites,
and interests.
●
Real-tme collaboraton where a consumer can call an agent
and where an agent while on the phone with a consumer
provide to him an insurance quote and issue the policy in real-
tme.
●
Botom line- InsuraSphere is a revolutonary Internet based
platorm (delivered as Sofware as a Service – SaaS) that lets
insurance companies of any size compete with and even beat
out the largest carriers.


Benefits


Benefits
● Enterprise Platform
● Portal which is geared to launch multitude of products, services and applications
● Mobile enabled
● Interact with information from the user’s device of choice
● Social Business
● Create highly personalized applications that adapt to users’ context,
community, role, actions, location, and preferences
● SaaS based architecture
● Speed time to value with Prebuilt Portal snap-ons for business problems
● ROI
● Quickly leverage existing investments, through market-leading composite
application tooling and robust framework
● Secure
● Safe and compliant to all business needs


F o r m o re d e ta ils :

N ir a l J h a v e r i
P r a c t ic e D ir e c t o r – U s e r E x p e r ie n c e
E m a il : n jh a v e r i@ p r o lif ic s . c o m
P h o n e : + 1 4 0 4 -9 6 4 -0 4 7 3


26

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