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Oct 22th, 2013

A/B Testing
Paul Ryazanov
Director of business development
Promodo at a Glance
We are simply helping people to
make changes to existing sites
to achieve great results. What
we really love is showing them
how easy and quick such
changes might be.

Tips&Tricks
161.66% increase in CTR
58.39% increase in sales
107% jump in conversion rate
232% increase lead generation
158% increase in trial signups
+15.05% conversion rate
Signups increased by 60%
after actually removing the signup form
10% lift in the goal conversion
Putting a live chat widget helped
increase their signups by 31% over
the original design
Original
design

Long form
design

37,5%
Original
design

Person
design

102,5%
4,78%
3,49%

3,38%
0,8%

2,2%
A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013
Conversion increased by 137.5% CTA
change - increased sales by 22%
Adding social integration increased
conversion rate by a further 70%
In 99% cases businesses might
increase the conversion rates
when they don’t stop with one
single page but do some
testing and tunings.

What Next?
Oct 22th, 2013

Thank you!

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A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013

Notes de l'éditeur

  1. More than 61% of retailers doing less than 5 tests a month