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Closed Brands vs. Open Brands

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SFU Pub355

Lindsay Tesar Presented January 21st Closed Brands vs. Open Brands A look at the differences between open and closed brands utilizing The Open Brand by Kelley Mooney and Nita Rollins.

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Open Brands vs. Closed Brands How do open brand companies have to behave differently?
BRAND CONSUMER COMMUNITY
CONSUMER COMMUNITY Shared Passion BRAND

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Closed Brands vs. Open Brands