Much of the book industry is hard at work developing and implementing digital strategies. But when will we experience the tipping point? How will this impact campus stores? And what do you do in the interim to prepare. In this presentation, Thought Leader speaker Kelly Gallagher, Vice President of Publishing Services at Bowker, provides his unique perspective on this industry “game changing” event. Kelly shares with you recently published data from the Book Industry Study Group (BISG) that examines both students and consumer book/e-Book behaviors and his insight on where e-books are headed. This presentation provides suggestions on what you can do now to prepare, Kelly Gallagher’s thoughts on potential roles for campus stores, and how you might make money along the way. This was presented on 2/26/11 at CAMEX 2011 for college bookstores.
39. 39 Student Attitudes Study The semi-annual survey focuses on college student perceptions related to educational content in the higher education market. Key areas of focus were to determine: Rate of change and preference for digital texts Value of content and learning platforms Illicit behaviors with content It is powered by Bowker's PubTrack Consumer Panel, the publishing industry's exclusive resource for understanding buying behavior. The online survey polled 1505 college students drawn from a nationally representative panel.
40. Multiple Choice By the end of 2010 e-Books represented over ___%a) 5%b) 10%c) 20%d) 25%of the total book market.
42. Do readers really prefer digital? Trade Publishing – After reading ‘e’ 17% say that they prefer print And 17% say that they were not satisfied with the digital display 66% report they are generally satisfied with digital books 42
43.
44. Now 38% of iPad owners are reading digital magazines (Changewave Research)43
47. Multiple Choice When given a choice ___%a) 55%b) 65%c) 75%d) 85%of students would choose print over text.
48. 47 Key Finding-Print vs. e-Textbook 75% of students preferred traditional printed textbooks over digital replica e-textbooks. Like the look and feel of print Potential for permanence of ownership Opportunity for resale
60. Compete on the value propositions you know you can win on… & choose no more the two! 5 Core Retail Value Propositions Price Service Convenience Selection Relationship or Experience
61. Student & Bookstore Affinity – what values are you already winning on? Source B&N College