Over the next two years BookNet Canada will conduct the first comprehensive and ongoing survey on the behaviour of Canadian book buyers. The survey examines reader demographic information; ebook buying and reading trends; where consumers are discovering and buying books; perception of books' value; how print and ebook consumers are using libraries; and more. In this presentation, BookNet CEO Noah Genner presents new data from this survey, giving the first detailed look at the Canadian book consumer.
22. The
future
of
publishing
is
about
having
connecFons
to
readers
and
the
knowledge
of
what
those
readers
want.
-‐Seth
Godin
Monday, 8 October, 12
23. methodology
•
Online
survey
•
Approximately
1000
(n=1050)
book
buyers
(English
speaking
and
18+)
across
Canada
•
Respondents
had
to
purchase
at
least
one
book
in
March
to
qualify
•
QuesFons
asked
about
all
books
purchased
in
March
•
ParFcipants
are
compensated
for
parFcipaFon
Going
forward...
•
1000
respondents
per
quarter,
333
per
month
•
Same
base
quesFonnaire
being
asked
each
quarter
for
next
two
years
•
Ability
to
ask
custom
quesFons
with
each
quarterly
fielding
Monday, 8 October, 12
25. the
Canadian
book-‐buyer
•
female
•
born
in
Canada
•
have
a
household
income
of
$50,000
to
$74,999
•
a
professional
or
execuFve
•
employed
full-‐Fme
•
have
a
university
degree
•
live
in
a
city
or
urban
area
•
good
change
they
purchased
their
books
at
a
non-‐
book
retail
outlet
such
as
Costco
or
Walmart
Monday, 8 October, 12
36. What
is
the
maximum
price
you
are
willing
to
pay
for
an
ebook?
11.7%% 9.1%%
3.9%%
4.5%%
Won't%buy%e5books%
8.7%%
34.2%% Less%than%$10%
$10.005$12.99%
$13.005$14.99%
9.4%%
$15.005$19.99%
$20.005$24.99%
$25.00%or%more%
18.5%% Not%sure%
n=596;
March,
2012
Monday, 8 October, 12
39. How
do
you
access
your
ebooks
12%$
37%$ On#my#e'Reader#
Through#an#app#on#my#desktop#
25%$
Through#an#app#on#my#tablet#
Through#an#app#on#my#phone#
26%$
Monday, 8 October, 12
40. Publishing
is
a
very
mysterious
business.
It
is
hard
to
predict
what
kind
of
sale
or
recepFon
a
book
will
have,
and
adverFsing
seems
to
do
very
liile
good.
-‐-‐Thomas
Wolfe
Monday, 8 October, 12
41. How
did
you
become
aware
of
this
book?
1%# 5%#
4%#
Online#
33%#
In.store#
23%# Friend#
Print#
TV#
Radio#
Other#
12%#
21%#
n=2953;
March,
2012
Monday, 8 October, 12