Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publishers Launch Frankfurt 2013)
Reaching a Global Audience of Readers -- Presented by Allen Lau, CEO and Co-Founder, Wattpad At Publishers Launch Frankfurt, Frankfurt Book Fair, 8 October 2013 Wattpad has a fast-growing user base of over 15 million members, including readers and emerging writers from the English-speaking world as well as from Spain, Mexico, Germany, the Philippines, Vietnam, the BRIC countries, Singapore, Saudi Arabia, and elsewhere around the globe. Wattpad will describe how some pioneering publishers are using the Wattpad platform as a marketing tool: building author-reader connections, publishing original short stories and prequels within existing series, and creating direct relationships with an increasingly global audience that buys their ebooks. And they'll point to the major markets where their user base is growing quickly, like Germany.
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Reaching a Global Audience of Readers through Wattpad (Allen Lau at Publishers Launch Frankfurt 2013)
- 2. WORLD’S LARGEST is the community for reading and sharing stories
- 3. A new reading and writing experience that enables the creation of personal connections and billions of new stories. Together with the crowd we will enable the future of storytelling. Our Vision
- 4. • Over 4.5 billion minutes per month • 19M monthly unique users • 30 minutes per web session • 2.5M monthly uploads, 25M total uploads • 15M monthly comments • Top ranked eReading app in all major app stores globally Key Metrics Time Spent
- 5. Key Markets: US, UK, Canada, Australia, Philippines, India, Indonesia, Spain, Portugal, Germany, Netherlands, Turkey and Latin America. Available in over 30 languages
- 6. social + mobile + eReading = new form of entertainment
- 7. Mobile + Social + eReading = New form of entertainment
- 8. Why Wattpad Works for Today’s Reader Incredible Library in Your Hand Personalized via Algorithms & Friends Social Sharing, Commenting, Following & Liking
- 9. 80,000 stories updated every day 9pm most popular update time Tens of millions of email and push notifications sent each day Serialization
- 10. NEW FORMS OF WRITING AND ENGAGEMENT Serialized Novels Open Access Prequels/Engagement Short Stories
- 11. NET-NATIVE WRITERS 100,000 Fans 100,000,000 Reads 100,000 Comments
- 12. NET-NATIVE WRITERS “Abigail Gibbs secures 6- figure sum for vampire novel inspired by Twilight saga which she wrote after school”
- 13. How we can help
- 14. Average Campaign 12,000,000 monthly impressions CTR of 2% vs Facebook Ads 0.11%
- 23. Cost
- 24. Not for Sale
- 25. What works
- 26. Standalone Works
- 29. Edited excerpts
- 31. Short Stories
- 32. Original Content
- 33. Pre-product
- 34. Fan Funding and more ...
- 35. Access
- 36. Comments Reading Lists Reviews of Works Acknowledgements Dedications Engagement
- 37. Allen Lau, CEO and co-founder wattpad.com/allenlau @allenlau Ashleigh Gardner, Head of Publishing Partnerships wattpad.com/ashleighgardner @ashleighgardner Funded by: Union Square Ventures Khosla Ventures OMERS Ventures Golden Venture Partners Version One Ventures Jerry Yang