1. Company presentation January 2012
zuuka
Company overview

2. who we are
zuuka is kids.
we are a pioneer in mobile apps and a next generation publisher of digital children’s content.
• Acting as licensee, designer, developer and service contractor
• We are one of the largest interactive book publishers, distributing on all major platforms (iOS, Android, ePub3 etc.)
in more than 80 countries in 10+ languages.
With offices in Santa Barbara, Frankfurt and Los Angeles, zuuka has become a major global player producing both
unique IP and major licensed properties worldwide.
wide range of product lines including:
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3. whaT we Do
Our services cover the entire range of product development:
• Conceptual design
• Graphic design
• Animation
• Audio engineering
• Software development
• Marketing support (social media, PR, direct connection to user)
• Localization in 40+ languages
Products available for all channels (iOS, NOOK apps and books, Amazon, Android,
iBooks, EPUB 3)
Full marketing support (Apple, B&N, push-notifications, mailing lists, website,
social media, cross-promotions, PR)
Offer a unique promotion tool for partners: iSPLASH.
A sponsorship tool to target customers by using a non-intrusive splash screen
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4. whaT we’ve Done
Nine #1 apps in the US AppStore to date (and countless #1 apps in local
stores around the planet), 30+ features by Apple, zuuka apps have nearly
2 million users with over 20,000,000 user sessions.
Amongst the most successful interactive products include How To Train
Your Dragon, Kung Fu Panda, The Smurfs Movie Storybook, The Penguins
of Madagascar, and Puss In Boots.
State of the art interactive eBooks from our program including Five Little
Pumpkins, Biscuit and The Smurfs.
prizes and accolades:
• New York Times’ “The Best Children’s Books on the iPad” for excellence
in parenting products
• PTPA Media’s Parent Tested Parent Approved Seal of Approval
• “Editor’s Choice Award” from Children’s Technology Review
• PIA - Publishing Innovation Award Nominee
• Best Kids App 2011 - Readers Choice Award
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5. Current Partners: studios
Jim Henson Company logo - “Family Color” treatment
(Preferred)
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6. Current Partners: Publishers
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7. WHAT’S NExT?
Beginning 2011 - Digital was an option
End 2011 - Digital is imperative
2012 - iOS and Beyond!
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8. WHAT’S NExT
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9. FIvE LITTLE PUMPKINS
• Hit iBookstore October 2011
• iBookstore’s First interactive eBook
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10. THE SMURFS
Launch Timeline
• hit iTunes on July 27
• Film premiered on July 29
• Hit #1 in US Books Aug 1
Aggressive marketing strategy via pre-launch
Media & Social
Outreach & Content
Partner working together to work social channels.
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11. proDuCT ConCepT
• What are you trying to do?
• How can you enhance the story?
• Who is your customer?
• Who is your other customer?
• There’s another one in there too..
Know what you’re trying to build and who you’re
building it for.
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12. PLATFORM(S)/MARKETS
• AppStore
• iBookstore
• Nook
• Amazon
• There will be more…
Be where your market is.
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13. DEvELOPMENT
• How are you going to do it?
• Know your assets
Have a strategy and a good partner.
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14. MARKETING
marketing
• where the pixels hit the screen.
• Connections:
Customers
push
market Channels
Social
There is a lot of noise. How do you get heard?
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15. ConTaCT
Contact:
Graham Farrar
Founding Partner
graham@zuuka.com
Woody Sears
Founding Partner
woody@zuuka.com
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