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Measuring Conversions in Email Marketing
1.
Conversions Key applicable
methodologies for increasing conversions……. Or what you can do now to get more people buying!
2.
3.
Because people don’t!
4.
CTA’s
5.
Are you making
it easy enough?
6.
Re-targeting
7.
The key strategy
for maximum improvements
8.
Segmenting
9.
Creative solutions to
poor quality data
10.
Post click
11.
The story just
begins after they click through
12.
Post conversion
13.
14.
Conversions What you
measure improves............
15.
First things first
Track your conversions:
16.
Our Integration
17.
CTA’s – how
not 2 Club Med
18.
Club Med
19.
Club Med
20.
21.
Simple design ,
match website
22.
Use all their
assets
23.
24.
The not opens
25.
The clicks
26.
The not clicks
27.
The converted
28.
29.
HTML
30.
Spam testing
31.
Data ExtractsAnd everything
else that comes with putting together an industry leading email program......
32.
Top secret..... A
little known or advertised fact
33.
34.
Sent an email
to non-purchasers designed to drive them to purchase.
35.
36.
Segmenting and Personalising
If you have the data it is easy peasy....
37.
38.
When they signed
up?
39.
Where they came
from?
40.
Where they are
?
41.
Who are they
assigned to?
42.
43.
Post click Nobody
converts at the click
44.
45.
Copy
46.
Alternative navigationYou only
have 7 seconds Make sure you avoid linking through to the home page!
47.
Rightmove Examples
48.
Rightmove Examples
49.
Citrix
50.
Post conversions What’s
the best lead you could have? “I viewed an online ad and I liked what I saw” “I signed up to the email and got an offer that interested me” “I was recommended your product/service”
51.
Give them a
cuddle afterwards
52.
53.
Because you are
great marketers
54.
Provide clear CTA’s
55.
As people like
being told what to do
56.
Re-target
57.
The smart marketers
strategy
58.
Segment
59.
Because you love
thinking outside “the box”
60.
Post click
61.
We want to
seal the deal
62.
Post conversion focus
63.
Not for “brand
new customers only”Follow me @marcmunier and @pure360 Email me marc.munier@pure360.co.uk Or even call me 01273 647880
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