A short session on UX for Win

2.  Linguistic background
 Founder of Pureplexity – digital agency
 Responsible for User Experience Design
 External consultancy for Windows 8
 Projects for Thomas Cook, Quick, Mercedes
Benz, … .

3. GLOBAL APP CHARACTERISTICS
• Interaction
• Focused
• Belongs to the user
• Needs to solve a problem / be
useful
• Mobile use

4.  A good consistent Experience
 Define the goal of the app
 Strategise the content
 Build Information Architecture
 Identify the brand

5. DO MORE WITH AUTHENTICALLY LEVERAGE THE PRIDE IN
CONTENT FIRST LESS DIGITAL WIN AS ONE BRAND CRAFTSMANSHIP

6.  Keep a USER-centred approach, keeping the
SITUATION into account.
 Learning curve
 Added value for user
 Informing vs utility

11.  Think beyond guidelines & templates
 Extended reach: tablets, phones but also
laptops, PC’s…
 Not only mobile apps, but touch apps in
showrooms, musea, … .

12. Leslie Cottenjé
Baron Ruzettelaan 5 1.2
8310 Brugge
leslie@pureplexity.com
0472/833477
@Girlgeek_be