this slidshow has been added as part of

1. The Long Tail

2. O’Reilly and Web 2.0

3. The Long Tail according to
Chris Anderson
The result is an economic equation very different from what has prevailed in the physical
world: these online stores still have “best-sellers,” but the bulk of their sales comes from
their vast catalogs of less-popular titles, which collectively sell more than the most popular
items (or as Anderson sums up the concept by quoting an Amazon.com employee: "We
sold more books today that didn't sell at all yesterday than we sold today of all the books
that did sell yesterday."

4. What is E-Commerce
(wordnetweb.princeton.edu/perl/webwn:03/11/2011)

5. Examples

6. The Long Tail in Education
“We sold more books
today that didn’t sell at
all yesterday than we
sold today of all the
books that did sell
yesterday.

7. Education
A degree in
psychic
healing?
Or maybe
meteorology

8. The Importance of the Niche
Market

9. Downsides

10. Google instant

11. Google Instant

12. Online Categories

13. Online Categories

14. Online Advertising

15. Summary