Mr. Scott Manson's presentation at QITCOM 2011
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QITCOM 2011 Presentation: Data Center Business Advantage Presenter: Mr. Scott Manson - Director Emerging Markets, Cisco
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Mr. Scott Manson's presentation at QITCOM 2011
- 1. DATA CENTER BUSINESS ADVANTAGE: CLOUD COMPUTING Scott Manson, Regional Director Emerging Markets 25th May 2011
- 2. Agenda Challenges in the Data Center Cloud computing: Complex or logical? Reduction in OPEX:Changing the way customers Provision Compute Capacity Reduction in CAPEX: Changing the way customers consume Compute Capacity Proposing the correct technology response to meet the business challenge Customer example of Automated self-service provisioning
- 3. Challenges in the Data Center Server Sprawl>30M physical servers currently installed: growing 4X next 10 years Power & CoolingFor every $1 spent on server HW, 50 cents spent on power/cooling: rising energy costs, limited energy availability Operating Cost$8 in management for every $1 spent on new infrastructure:OPEX containment, IT agility pressure, risk reduction Space CrunchDatacenter construction costs>$1,000/sq ft :get more from the same footprint of compute capacity Time to MarketThe most time consuming part of application provisioning is infrastructure related (65%) Source: IDC.
- 4. Services and applications delivered on demand based on service tiers Dynamic allocation of internal and external shared resources based on policy Support Multi-Sourcing for infrastructure, software, and IT services Continuously monitor and optimize resource utilization based on business requirements Cloud Computing: Simplifies and Automates Hybrid IT Customers, Suppliers, Partners, and Employees Internal External Physical Virtual Private Clouds IaaS PaaS SaaS
- 5. MATURITY CURVE: VIRTUALISATION - TO - CLOUD Cloud/ Service Orientated Virtualization Orchestration Automation Maturity Time
- 6. Challenges in the Data Center Server Sprawl>30M physical servers currently installed: growing 4X next 10 years Power & CoolingFor every $1 spent on server HW, 50 cents spent on power/cooling: rising energy costs, limited energy availability Operating Cost$8 in management for every $1 spent on new infrastructure:OPEX containment, IT agility pressure, risk reduction Space CrunchDatacenter construction costs>$1,000/sq ft :get more from the same footprint of compute capacity Time to MarketThe most time consuming part of application provisioning is infrastructure related (65%) Source: IDC.
- 14. Higher quality
- 15. Simpler planning < $ OPEX = A X 0.30 7
- 16. Reduction in CAPEX: Changing the way customers Consume Compute Capacity TOMORROW… Through UCS’ automated provisioning engine; dynamically repurpose compute capacity to meet peak capacity; On-demand # VMs TODAY: pre-procure idle capacity for peak Application demands 60 App Load 50 TO-BE GOAL FOR UTILISATION %: 60% UTILIZATION GOAL AS-IS UTILISATION %: 22% UTILIZATION GOAL 40 30 20 Baseline Compute capacity (VMs) 10 1 3 4 Etc. 2 Time (Mins) Independent Scaling of Storage, Compute and Network Service Units to meet the needs of the data center peaks, with out having to procure Headroom or IdleCapacity
- 17. Cloud Lifecycle Reference Model Define Service Request Service Service Provider Service Catalog Customer Self-Service Portal ServiceRetirement Service Request Management Storage Cloud Physical Servers PerformanceManagement ComplianceManagement Operations Network Automated Provisioning Virtual Servers Metering &Chargeback
- 18. I would like a new SharePoint application server running Windows in a virtual machine and I would like it be added to my current SharePoint environment Software Load Balancer AUTOMATION CMDB ORCHESTRATION Cisco UCS Manager VMware vCenter Hyper-V vSphereCluster Hyper-V Disk Array SAN Virtual Infrastructure Provisioning 0-User requests new SharePoint application server on virtual server from service catalogue via portal 1-Orchestrator receives request to initiate provisioning of virtual infrastructure 7-User gets notified that virtual infrastructure is provisioned 6- Orchestrator updates the CMDB with the provisioned server details 2– Orchestrator calls Automation to provision the new virtual machine Automationcontrols vCenter Provisioning the new virtual machine < OPEX 81% 4 Automation deploys a new Sharepoint application to the Virtual Machine < CAPEX 40% 5 Automation adds the virtual machine details in the load balancer configuration < MTTD 75%
- 19. Proposing the correct technology response: to meet the business challenge Business Strategy New Service Creation and New Business Models Virtualization Efficiency Agility Transformative Consolidation IT Initiatives Cost Reduction and Revenue Generation Application Integration Critical Capabilities Open Standards App. Performance Energy Efficiency Security Continuity Workload Mobility Compliance One system merging computing, networking,virtualization andstorage access Governance and Risk Management Unified Fabric Unified Computing Cisco’s USPs Any Service, Any Form Factor, Any Platform Unified Network Services LAN/SAN Convergence DC Platform/ Cloud Services OS Switching Compute Security Storage Management Application
Notes de l'éditeur
- Today we’ll introduce you to the FlexPod and in particular to Flexpod for VMware. FlexPod for VMware has been validated through architecture, sizing, deployment guides, and test plans. It leverages the collaborative services and support structure between the three companies. It is about -providing choice to the customer-Netapp has 17% of the market and grows with 20% annually. They are mostly in commercial accounts but expand into enterprize and also into SPs and strategic accounts as they are good for dev test projects
- Many organizations perform the following steps when servicing a new applications or requirement.Collect detailed requirements.Architect & Size: Work with the vendors to architect and size the system. Depending on the number of applications and the number of vendors involved, the sizing and architecting phase can take many weeks and often months.DC Planning: Work with the Data Center team and negotiate power, floorspace, and cooling requirements for the new system.Procure Equipment: This involves many weeks of getting quotes, ordering, and receiving the new gear. Dealing with a large organization plus shipping times can easily take six weeks.Detailed Design: This phase involves working out exact configuration for compute configuration, network connectivity, storage layout, security, and isolation.Deploy: Configure the equipment for use.Test: Create and run a test plan to ensure that the equipment is correctly installed and meets the original requirements.By using FlexPod, many of these phases are compressed or removed altogether – customers taking the standardized approach to IT have repeatable demonstrated better than 50% faster deployment times over traditional approaches – Cisco-NetApp-VMware provide the reference collateral (sizing, design, deployment, testing), to standardized this deployment approach to all customers.Many organizations don’t know the future demands that will be placed on IT, but IT is expected to be very responsive. So going a step further by forward (preprovisioned) FlexPod as a pool of infrastructure, the compute, network, and storage resources are on the floor already, and it is a very rapid process to meet the business needs.You can efficiently preprovision infrastructure only if it augments pools of shared infrastructure and satisfies a wide range of application requirements. FlexPod for VMware has been architected to meet a wide range of application demands from shared infrastructure pools that are centrally managed.
- Data centers are at the heart of business today. Streamlining data center agility and efficiency helps drive IT transformation, enabling our customers to offer enterprise-wide solutions like Desktop Virtualization, Borderless Mobility, and access to ubiquitous cloud-based services – all of which have a tremendous impact on business innovation. Cisco’s approach to the DC is top provide an open and standards based architecture. We bring system-level benefits like performance, energy efficiency, and resiliency and we address top care abouts like workload mobility and security. We test, pre-integrate and offer Cisco validated designs that are really blueprints for our customers, providing a faster deployment model, and quicker time to market. Cisco’s Unified Fabric, Unified Computing and Unified Network Services are the foundational pillars for our Data Center Business advantage framework. And our ability to have policy-based management and provisioning across the layers is another differentiator that solves a huge operational headache for customers. Together, these help deliver architectural flexibility, investment protection and lower TCO.What’s more, our Advanced Services help customers realize the full value of their investment by offering a comprehensive portfolio of services to help plan, build and run a virtualized data center.