QITCOM 2011
May 24 | Day 1 | INNOVATE
Session 1: Digital Content-Innovation in Arabic Digital Content- A Business Opportunity
Speaker: Mr. Jonathan Hassell - Former Head of Usability & Accessibility, BBC Future Media & Technology
Topic: Digital Content- Usability, E-inclusion & Digital Innovation
Fore more information, visit www.qitcom.com.qa
Mr. Jonathan Hassell's presentation at QITCOM 2011
1. (c) jonathanhassell@yahoo.co.uk
Digital Content: Usability, Inclusion & Innovation
Dr Jonathan Hassell
Former Head of Usability & Accessibility, BBC Future Media
Director, Hassell Inclusion ltd.
QITCOM Panel: Digital Content- Innovation in Arabic Digital Content – Business Opportunities
Tues 24th
May 2011
8. (c) jonathanhassell@yahoo.co.uk
Comment: at 08:24am on 14 Jul 2010,
thrifty wrote:
* The background colour is forced to white -
high contrast contributes to eye strain &
headaches. Perhaps a light grey would help
here?
Comment: at 08:05am on 14
Jul 2010, chris b wrote:
…
Awful 'UK News/World New'
panel - … Terrible contrast
too between the text and
dark background.
The problem which kicked off MyDisplay?
How the BBC News redesign couldn’t win…
10. (c) jonathanhassell@yahoo.co.uk
Before starting: assess the business opportunity/risk:
– how many people could be having these difficulties in the UK?
Sources: DFEE
2mlow-vision
but not blind
1.9mdyslexic
1.8madults with
low-literacy
levels
(<age 8)
80kcognitively
impaired
(ADHD,
Aspergers)
11. (c) jonathanhassell@yahoo.co.uk
Looking for links with a wider picture:
– the gap in Internet use in the UK
Sources: EEDP (2008) and ONS (2007)
42%of disabled people have
used the internet
67%of the general population have
ever used the internet
Could this issue be constraining UK Internet take-up...?
15. (c) jonathanhassell@yahoo.co.uk
Explaining the gap...
– our accessibility model expects too much of users...
1. an Assistive Technology or OS/browser setting to exist to make
the site accessible to all
• often they don’t (e.g. text to sign language, text to ‘Easy Read’)
2. if it does, the model expects web users to:
a. be aware that the Assistive Technology or OS/browser setting/tool exists
to meet their need
• (even with sites like BBC My Web My Way to point the way) most are not
a. be able to afford that technology
• most are C2DE so have difficulty affording expensive techs
a. be able to work out how to install it
• most are not technical (don’t know what a browser is)
and scared of downloads
a. be able to work out how to use it
• most are unconfident
a. and then be able to use it to access online content
• most never get this far, even if the site is WCAG AAA...
• … and to do this for every device on which they use the web
20. (c) jonathanhassell@yahoo.co.uk
Flexible: don’t let technology boundaries get in the way
‘My Desktop/Laptop/Netbook’
‘My
other
computer’
‘My
mobile
(apps
& web)’
‘My
tablet’
‘My
IPTV/
games
console’
Device
Websites
Browser
(incl.
toolbars)
OS
settings
Installed
ATs
21. (c) jonathanhassell@yahoo.co.uk
MyDisplay updated purpose (after research)
• one online tool
• that allows disabled and elderly people to get
a better user experience of bbc.co.uk
• by allowing them to easily tell the site their
preferences about how it should look and
function
• getting the site to alter itself to correspond to
those preferences
• allowing them to store this online so they can
take it from device to device…
• and allowing them to use their preferences on
non-BBC sites as well...
27. (c) jonathanhassell@yahoo.co.uk
Will it be a success?
We don’t know yet...
Now in 6 month trial, to
measure: how many of the
6m can MyDisplay actually
deliver… at what cost?
28. (c) jonathanhassell@yahoo.co.uk
What we do know:
– doing it together reduces costs & maximises user benefit
• discussing feasibility of sharing
MyDisplay with non-BBC sites, of
different scales & resources
• aiming to pilot with lead partner in
late 2011
• very happy to discuss with others…
• discussing feasibility of sharing
MyDisplay with non-BBC sites, of
different scales & resources
• aiming to pilot with lead partner in
late 2011
• very happy to discuss with others…